What are the Key Points for Choosing a Broker to Sell Un-rebuildable Properties? [Survey Results Announcement]
Dream Planning Co., Ltd. announced the results of a survey on key points for choosing a broker to sell un-rebuildable properties. 41.9% of respondents prioritized "clear explanation of the appraisal price's basis," revealing a demand for price transparency and 'satisfaction with the appraisal'.
📋 Article Processing Timeline
- 📰 Published: May 10, 2026 at 18:00
- 🔍 Collected: May 10, 2026 at 09:31
- 🤖 AI Analyzed: May 10, 2026 at 09:34 (2 min after Collected)
Survey on Key Points for Choosing a Broker to Sell Un-rebuildable Properties
While un-rebuildable properties can be purchased cheaply, they are extremely difficult to sell as they cannot be rebuilt. Specialized know-how and unique sales channels are essential, but information on "how to identify a reliable broker based on what criteria" is scarce, leaving many struggling with broker selection.
Therefore, Dream Planning Co., Ltd. (Naka-ku, Yokohama City, Kanagawa Prefecture / Representative Director: Tatsuhito Takahashi), which operates the real estate problem-solving website Fudosan Kaitori Center, conducted a survey targeting individuals interested in real estate (289 valid responses) on "key points for choosing a broker to sell un-rebuildable properties."
[Request for Citation and Reproduction of Data]
When using the survey results and images from this release, please include a link to the Fudosan Kaitori Center's URL (https://dream-plan.com/fudosan/saikenfuka-agent-selection-survey/) where the survey results are published.
No permission from our company is required for publication.
Un-rebuildable Property Survey: Respondent Demographics (289 valid responses)
■ Gender Composition
Men: 179 people (approx. 62%) Women: 110 people (approx. 38%)
■ Age Group Composition
20s: 52 people (18.0%) 30s: 97 people (33.6%) 40s: 81 people (28.0%) 50s: 45 people (15.6%)
60s: 14 people (4.8%) 70s and over: 0 people (0%)
■ Survey Period
2025.7.28-2026.2.1
Please indicate the important points when choosing a broker to sell un-rebuildable properties (multiple selections allowed)
Please indicate the important points when choosing a broker to sell un-rebuildable properties (multiple selections allowed)
1st Place: Clearly explaining the basis of the appraisal price 121/289 41.9%
2nd Place: High appraisal price 112/289 38.8%
2nd Place: Agent is sincere 112/289 38.8%
4th Place: Well-prepared appraisal report 78/289 27.0%
5th Place: Agent's advice is accurate 73/289 25.3%
6th Place: Can handle both brokerage and direct purchase 63/289 21.8%
7th Place: Specialized in un-rebuildable properties 47/289 16.3%
8th Place: Agent is easy to talk to 46/289 15.9%
9th Place: Offers direct purchase, not just brokerage 31/289 10.7%
10th Place: Company is long-established 9/289 3.1%
11th Place: Offers brokerage, not just direct purchase 8/289 2.8%
12th Place: Company is new 3/289 1.0%
Total responses: 703 Number of respondents: 289
The survey results show that for selling un-rebuildable properties, there is a strong demand for "price transparency" and "satisfaction with the appraisal" from real estate companies.
"Clearly explaining the basis of the appraisal price" came in 1st place with 41.9%, and "high appraisal price" came in 2nd place with 38.8%, with these two points being overwhelmingly prioritized.
This is believed to reflect the high concern of respondents regarding the lack of a general market standard and the inherent opaqueness of un-rebuildable properties, leading to anxiety about being "unfairly bought out and losing money," and a desire for objective backing from a professional perspective on whether the presented amount is truly appropriate.
Next, we will introduce comments from those who chose the 1st to 5th places.
1st Place: Clearly explaining the basis of the appraisal price 121/289 41.9%
"Clearly explaining the basis of the appraisal price" took 1st place, showing anxiety about pricing, which tends to be a black box especially for special properties.
Many comments also expressed sentiments like "more important than a high appraisal is why that appraisal amount is given" and "a sincere agent who thoroughly explains the basis," indicating that logical and convincing explanations from a professional are sought more than just a high monetary figure.
★ ★
"More than a high appraisal, sincerity in explaining why that appraisal amount is given in a convincing way, and specialized knowledge are most important. Also, a broker who can offer direct purchase options, assuming that brokering might not sell, is very reassuring." (30s, Male)
"Price is important, but the most important thing is a sincere agent who thoroughly explains why that appraisal amount is given. Also, since it's a property where it's difficult to find a general buyer, it's reassuring to have the option for the broker themselves to purchase it in the end, not just through brokerage." (30s, Male)