A5 Wagyu x Sukiyaki x Experiential. "The World's Most Luxurious Wagyu Udon" Born in Ginza
Key facts
- A5 Wagyu x Sukiyaki x Experiential. "The World's Most Luxurious Wagyu Udon" Born in Ginza
- Dramatic Co., Ltd. will open a new restaurant, "Menya Ishii Ginza," in Ginza, Tokyo, on May 24, 2026. It will offer an experiential udon dining experience combining A5-rank Wagyu beef and sukiyaki, primarily targeting international visitors.
- Source: PR Times
- Date: May 12, 2026
Direct answer
Dramatic Co., Ltd. will open a new restaurant, "Menya Ishii Ginza," in Ginza, Tokyo, on May 24, 2026. It will offer an experiential udon dining experience combining A5-rank Wagyu beef and sukiyaki, primarily targeting international visitors.
- Citation
- A5 Wagyu x Sukiyaki x Experiential. "The World's Most Luxurious Wagyu Udon" Born in Ginza (May 12, 2026), PR Times
- Source
- PR Times
- Date
- May 12, 2026
Dramatic Co., Ltd. will open a new restaurant, "Menya Ishii Ginza," in Ginza, Tokyo, on May 24, 2026. It will offer an experiential udon dining experience combining A5-rank Wagyu beef and sukiyaki, primarily targeting international visitors.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 19:00
- 🔍 Collected: May 12, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 11:08 (36 min after Collected)
Signature dish: "Kiwami Wagyu Sukiyaki Kamatama Udon"
■ Concept
"The world's most luxurious Wagyu udon in Ginza."
At Menya Ishii Ginza, we propose a new value of "udon x sukiyaki" by combining carefully selected A5-rank Kuroge Wagyu beef, homemade warishita (sukiyaki sauce), and premium brand eggs. Furthermore, the dishes are finished at the table, offering an experiential service that can be enjoyed with all five senses—visuals, aroma, and taste—such as searing the Wagyu and mixing it with egg. We aim to redefine Japan's udon culture for the world.
The final searing is completed right in front of the customer.
■ Product Features
◎ New proposal of A5 Wagyu x Sukiyaki
Uses carefully selected A5-rank Kuroge Wagyu ribeye, offering a sukiyaki-style flavor as udon. You can enjoy the "umami, sweetness, and richness of Wagyu" in a single bowl.
◎ Experiential service that engages all five senses
The dish is completed right in front of you, featuring a live performance that allows you to enjoy the finishing moments. The design is also mindful of social media sharing.
◎ Design conscious of international visitors
Emphasizes easy-to-understand flavors, visuals, and experiences, creating a strong impression for overseas visitors.
You will mix the homemade warishita and rich brand egg "Jurokudai Makka Tamago" and enjoy.
■ Side Menu
We offer "Unagi Hand Rolls" designed to create buzz on social media, as well as tempura such as shrimp and sweet potato. We reconfigure Japanese food culture in an easy-to-understand way, providing side menus that are "fun to look at and delicious to eat."
Unagi Hand Roll wrapped with grilled eel and dashi-rolled egg. Large shrimp tempura using large shrimp.
■ Price Range
2,500 yen to 3,500 yen
■ Pre-opening
May 20-22, 2026 (3 days) 10:00-16:00 (reservation required)
*Tasting and photography available for media and influencers.
■ Store Overview
Store Name: Menya Ishii Ginza
Address: 2nd Watanabe Building 1F, 2-14-17 Ginza, Chuo-ku, Tokyo 104-0061
Opening Date: Grand opening on May 24, 2026
Business Hours: 9:00-16:00 (last order)
Counter seats where you can enjoy a lively open kitchen (photo is from Hakata store).
■ Regarding Coverage
During the pre-opening period, tasting, photography, video recording, and SNS posting are all possible.
Media personnel and influencers are requested to contact us in advance.
■ Inquiries
Dramatic Co., Ltd.
Contact: Nishito
TEL: 090-7732-9372
Email: nishito@dramatic.ltd
Instagram: @menya.ishii_tokyo (Ginza store)
@menya_ishii (existing Hakata store)
FAQ
What is the exact opening date and location for Menya Ishii Ginza, the new restaurant opening in Tokyo?
Menya Ishii Ginza will open on May 24, 2026, at Ginza 2‑chome in Chuo‑ku, Tokyo, and it is operated by Dramatic Co., Ltd., whose headquarters are in Chuo‑ku, Fukuoka City, Fukuoka Prefecture.
What is the name of the signature dish at Menya Ishii Ginza and which specific ingredients does it feature?
The signature dish is called Kiwami Wagyu Sukiyaki Kamatama Udon, and it features A5‑rank Kuroge Wagyu ribeye, homemade warishita (sukiyaki sauce), premium brand egg, and fresh udon noodles prepared at the table.
In what way does Menya Ishii Ginza integrate A5‑rank Kuroge Wagyu beef with traditional Japanese sukiyaki flavors to create its udon offering?
The restaurant combines carefully selected A5‑rank Kuroge Wagyu ribeye with sukiyaki‑style warishita sauce, then sears the beef at the table and mixes it with a rich egg, delivering a sukiyaki flavor profile within a bowl of udon.
Which customer demographic does Menya Ishii Ginza specifically target with its "luxury x experiential" wagyu udon concept?
Menya Ishii Ginza is primarily aimed at international visitors and overseas tourists seeking a high‑end, sensory‑rich Japanese dining experience in the heart of Ginza.
How does the dining experience at Menya Ishii Ginza engage all five senses during the final table‑side searing of the wagyu udon?
During the final searing, guests see the glowing beef, hear the sizzling sound, smell the rich aroma, feel the texture as the egg is whisked, and taste the combined umami, sweetness, and richness of the A5‑rank Wagyu in the udon broth.