KERAFFECT Introduces 'VK Booster Serum Mist' with Active Keratin to Protect Hair from Harsh Environments

KERAFFECT, a brand that beautifully conditions damaged hair with active keratin and advanced repair concepts to support salon work, is launching the 'VK Booster Serum Mist'.

This newly released 'KERAFFECT VK Booster Serum Mist' is a hair serum mist containing a well-balanced blend of uniquely developed active keratin (*1), bio-peptides (*2), and moisturizing ingredients (*3).

To protect against the daily damage caused by UV rays, humidity, friction, and heat from hair dryers, it replenishes keratin and bio-peptides daily while maintaining a cohesive texture. It can be used on towel-dried wet hair or dry hair, supporting the maintenance of hair texture after salon treatments.

Since its launch in 2020, KERAFFECT has been favored primarily by hair stylists. Represented by its 'Connector' (salon-exclusive product), the brand has received high praise for the quality and formulation of its key ingredients, including proprietary active keratin, as well as the resulting hair finish.

The new 'VK Booster Serum Mist' is an addition to the 'VK Booster' series. The core of this series, the 'VK Booster Professional Treatment', is a 3-step system treatment for salons that debuted in July 2025.

The 'VK Booster Serum Mist' was developed for home care following salon treatments that use KERAFFECT products, including the 'VK Booster Treatment'. It supports the smooth, cohesive texture you get after leaving the salon through daily hair care. The VK Booster Serum Mist can also be used as a standalone product.

KERAFFECT pursues the science of hair while also valuing the experiential aspect of fragrance.

The VK Booster Serum Mist opens with a bright and refreshing combination of orange and eucalyptus, layered with natural wild rose, geranium, and palmarosa. It transitions into a deep, not-too-sweet floral green, leaving a sophisticated and calming lingering scent of warm cedarwood.

*1 Hydrolyzed Keratin (Wool) *2 Hydrolyzed Synthetic Recombinant (Tripeptide-137, Hexapeptide-40 Synthetic Human Recombinant Polypeptide-184, Synthetic Human Recombinant Polypeptide-146) *3 Hydroxyethyl Urea

Release Date: June 11, 2026 100mL for 3,400 yen (3,740 yen including tax)

[Recommended Usage Amount] Short: 10 pumps Medium: 15 pumps Long: 20 pumps

[How to Use] Spray an appropriate amount onto towel-dried wet hair and dry with a hair dryer. It can also be used on dry hair. After spraying, let it air dry naturally or use a hair dryer to style as needed. It can also be used as an intermediate treatment before straightening irons or as a pre-treatment for coloring.

[Precautions] If styling products or hair care ingredients have accumulated on the hair (buildup), the penetration of the VK Booster Serum Mist may be hindered. It is recommended to cleanse the buildup with KERAFFECT Smooth Reset Shampoo before using the mist.

VK Booster Serum Mist 6-Layer Active Design

After the VK Booster Professional Treatment, the hair is in a well-balanced condition from the inside out, thanks to active keratin and repairing ingredients.

However, in daily life, factors like shampooing, UV rays, humidity, friction, and heat from dryers gradually cause a loss of repairing ingredients and disrupt the CMC balance, leading to changes in the hair's cohesiveness and texture.

The VK Booster Serum Mist addresses these changes in hair condition under daily environmental stress by adopting a '6-Layer Active Design'.

[6-Layer Active Design] 1. KERATEINE SPW / SPG (Proprietary active keratin and peptide - Active Kera-Peptide) A molecular weight gradient design, from low to high molecular weights, allows repairing ingredients to penetrate and fill damaged areas of the hair.

2. KeraBio K31* (Bio-peptide) Ultra-low molecular peptides penetrate deep inside the hair to repair microscopic damage. By combining a biomimetic peptide with the same amino acid sequence as human hair keratin K31 and KERAFFECT's original active keratin, keratin and peptides of different molecular weights repair damaged areas of the hair in multiple layers, leading to a supple and cohesive texture.

3. Plant-derived Peptides Repairs hair damaged by external factors such as heat and UV rays, guiding it to a supple texture.

4. Nano CMC (Ceramide Replenishment) By supplementing the hair's CMC region, it balances moisture and lipids, supporting a smooth texture.

5. Cotton-derived Moisture-proof Protein Suppresses spreading and waviness caused by humidity changes, maintaining a cohesive state.

6. Micro Smooth Shield (Micro Emulsion Coat Design) Finely dispersed coating ingredients form a uniform protective film on the hair surface. - Suppresses spreading due to humidity - Reduces damage from friction - Protects hair from heat such as hair dryers and irons - Maintains shine and smooth fingerability

*KeraBio is a trademark of the CRODA group of companies.

About VK Booster Professional Treatment The VK Booster Professional Treatment is an intensive 3-step salon-exclusive treatment that deeply repairs and strengthens damaged hair from the inside. With active keratin and advanced repair technology, it leads damaged hair to a supple state in just 3 steps.

About KERAFFECT KERAFFECT is a brand that creates supple strength and beauty in hair. Conceived primarily by hair stylists, it was launched in 2020. To help customers and stylists achieve their ideal hair, the brand offers products designed to balance the hair's structural components and maintain a supple texture and elasticity. Focusing on 'active keratin', which has high repairing power among the keratins that make up hair, the brand pursues the quality of ingredients and the science of the inside and outside of the hair. The brand carefully selects and formulates only essentially necessary ingredients so they work effectively on the hair. Both professional and self-care products are designed at the highest possible concentrations.