Matching App 'Compaikitai' Launches First Brand Campaign: 'It's Time for Gokon' CM Series Begins
Key facts
- Matching App 'Compaikitai' Launches First Brand Campaign: 'It's Time for Gokon' CM Series Begins
- Twenty-Two Co., Ltd. has launched the first-ever brand campaign for its group-date matching app, 'Compaikitai,' on May 26, 2026. Centered on the theme 'It's Time for Gokon,' the campaign utilizes digital media to highlight the value of real-life encounters.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Twenty-Two Co., Ltd. has launched the first-ever brand campaign for its group-date matching app, 'Compaikitai,' on May 26, 2026. Centered on the theme 'It's Time for Gokon,' the campaign utilizes digital media to highlight the value of real-life encounters.
- Citation
- Matching App 'Compaikitai' Launches First Brand Campaign: 'It's Time for Gokon' CM Series Begins (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Twenty-Two Co., Ltd. has launched the first-ever brand campaign for its group-date matching app, 'Compaikitai,' on May 26, 2026. Centered on the theme 'It's Time for Gokon,' the campaign utilizes digital media to highlight the value of real-life encounters.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 18:40
- 🔍 Collected: June 4, 2026 at 09:50
- 🤖 AI Analyzed: June 4, 2026 at 09:53 (2 min after Collected)
## Brand Campaign: 'It's Time for Gokon'
Twenty-Two Co., Ltd. (Headquarters: Shibuya, Tokyo; Representative Director CEO: Yuji Suzuki), operator of the group-date matching app 'Compaikitai,' launched its first brand campaign since the service's inception on Tuesday, May 26, 2026. Since the start of the campaign, the company has been deploying advertisements across various media, including web commercials and banner ads.
'Compaikitai' is a fifth-generation matching app that matches organizers of group dates (gokon). Developed not only for dating and matchmaking but also to provide 'natural and enjoyable encounters' to as many people as possible, it has pursued a gokon-centered matching experience since its launch on December 1, 2023. It has gained widespread support from users, achieving No. 1 in usage and growth rate.
The campaign is being deployed multi-dimensionally, focusing on digital advertising, owned digital media, and owned social media.
### Campaign Overview
- Campaign Start Date: Tuesday, May 26, 2026
- Channels: Digital advertising, owned digital media, owned social media, and others.
- Theme: 'It's Time for Gokon'
### The Vision Behind 'It's Time for Gokon'
In an era where matching apps have become mainstream, the options for meeting people have expanded significantly. However, many users now feel fatigued by constant profile browsing and endless message exchanges, leading to a desire for more natural encounters. We believe this is the perfect time to refocus on the value of 'gokon' meetings.
Gokon offers a form of real human communication that efficiency alone cannot provide. Our theme, 'It's Time for Gokon,' embodies our desire to shift the focus from merely 'finding' encounters to 'enjoying' them.
### About the CMs
The campaign features two commercials: 'Relic of the Showa Era' and 'I Hate Matching Apps.' These commercials depict the fatigue of modern matching apps while contrasting it with the genuine excitement and joy of meeting people in person.
Twenty-Two Co., Ltd. (Headquarters: Shibuya, Tokyo; Representative Director CEO: Yuji Suzuki), operator of the group-date matching app 'Compaikitai,' launched its first brand campaign since the service's inception on Tuesday, May 26, 2026. Since the start of the campaign, the company has been deploying advertisements across various media, including web commercials and banner ads.
'Compaikitai' is a fifth-generation matching app that matches organizers of group dates (gokon). Developed not only for dating and matchmaking but also to provide 'natural and enjoyable encounters' to as many people as possible, it has pursued a gokon-centered matching experience since its launch on December 1, 2023. It has gained widespread support from users, achieving No. 1 in usage and growth rate.
The campaign is being deployed multi-dimensionally, focusing on digital advertising, owned digital media, and owned social media.
### Campaign Overview
- Campaign Start Date: Tuesday, May 26, 2026
- Channels: Digital advertising, owned digital media, owned social media, and others.
- Theme: 'It's Time for Gokon'
### The Vision Behind 'It's Time for Gokon'
In an era where matching apps have become mainstream, the options for meeting people have expanded significantly. However, many users now feel fatigued by constant profile browsing and endless message exchanges, leading to a desire for more natural encounters. We believe this is the perfect time to refocus on the value of 'gokon' meetings.
Gokon offers a form of real human communication that efficiency alone cannot provide. Our theme, 'It's Time for Gokon,' embodies our desire to shift the focus from merely 'finding' encounters to 'enjoying' them.
### About the CMs
The campaign features two commercials: 'Relic of the Showa Era' and 'I Hate Matching Apps.' These commercials depict the fatigue of modern matching apps while contrasting it with the genuine excitement and joy of meeting people in person.
FAQ
What is 'Konpai Kitate'?
It is a 5th generation matchmaking app for group dating events that matches organizers of such events.
What is the theme of the brand campaign?
The theme is 'It's time for group dating.' This theme aims to shift the focus of dating from 'searching' to 'enjoying'.
When does the campaign start?
The campaign starts on May 26, 2026.
Through which channels will the campaign be launched?
The campaign will be launched through digital advertising, owned digital platforms, and owned social media.
When did the service start?
The service started on December 1, 2023.