Bringing 80s-90s California's Real Surf Culture to the Present. Legendary Brand "FAB" Relaunches Online-Exclusive on July 9

Early original member, Matt Archbold.

Early 1990s, San Clemente, California, USA.

The history of FAB began with stickers and T-shirts created by founder Gus Macias for his friends.

Hardcore surfers representing California at the time, including Christian Fletcher, who came up with the brand name, Gavin Beschen, and Matt Archbold, supported the brand as early members.

FAB BRAND SITE

They embodied free surfing that pursued "one's own style."

That rebellious spirit and culture are still inherited as FAB's DNA over 30 years later.

This relaunch inherits that original spirit while developing headwear, sunglasses, and T-shirts tailored to modern lifestyles.

Designs and functionality are fused, inspired by the culture of San Clemente and Southern California, the roots of the brand.

It marks a new start as a lifestyle brand seamlessly connecting not only the ocean but also city life, travel, and the outdoors.

Roy Gonzalez Original Hand-Drawing Art

Additionally, the brand's iconic graphics feature original artwork by Roy Gonzalez, a representative surf artist of Southern California.

His work, which has depicted surfing, skateboarding, music, and street culture for over 40 years, is a crucial identity symbolizing FAB's worldview.

RELAUNCH COLLECTION

The main lineup to be offered this time is as follows:

- Sunglasses Collection

THE ROLL MODEL

Product Number: FAB441

Color: BLACK/SMOKE

Price: 19,800 yen (tax included)

https://www.dukeint.co.jp/view/item/000000001231

- Headwear with 3D embroidered logo

'F' INITIAL LOGO CAP

Product Number: FAB513

Color: BLACK×WHITE

Price: 7,480 yen (tax included)

*Pre-order item (scheduled to arrive mid to late July)

https://www.dukeint.co.jp/view/item/000000001225

- T-shirt collection based on black

PRODUCTION LOGO TEE

Product Number: FAB502

Color: BLACK×BLACK

Size: M/L/XL

Price: 6,820 yen (tax included)

*Pre-order item (scheduled to arrive mid to late July)

https://www.dukeint.co.jp/view/item/000000001230

The brand's iconic "THREE DOT" embodies the three values that FAB cherishes:

Surf・Art・Freedom

About FAB

FAB was born in San Clemente, a mecca of surfing, in the 1980s-90s.

It established a unique style that fused not only surfing but also diverse cultures such as punk rock, skateboarding, tattoos, lowriders, and Baja California culture.

The brand concept is not just a surf brand, but a lifestyle itself expressing "Ocean, Travel, Art, Freedom."

Online Shop

Opening Date: July 9, 2026 (Wed)

Sales Format: Official Online Shop, Amazon (planned)

Company Profile

Duke International Inc. Location: 3D, 1-8-20 Katasekaigan, Fujisawa-shi, Kanagawa

Official Homepage: https://fabstore.jp/

Official Online Store: https://www.dukeint.co.jp/view/category/fab

Contact: info@dukeint.co.jp