First-ever in the Tokai area. UV protection brand "TAVARUA" holds limited-time pop-up store at Aeon Mall Toyokawa from July 8 to end of August (planned)

DUKE INTERNATIONAL Co., Ltd. (Location: Fujisawa City, Kanagawa Prefecture), which develops the surf & beach lifestyle brand "TAVARUA", will hold the first-ever TAVARUA POP-UP STORE in the Tokai area for a limited time at Murasaki Sports Aeon Mall Toyokawa.

In recent years, interest in UV protection for leisure activities such as the sea, pools, and camping has been increasing due to extreme heat and rising UV radiation levels.

TAVARUA BRAND SITE

This POP-UP STORE will offer a wide range of UV protection items, not only for marine sports like surfing, but also for family leisure activities such as summer beach trips and camping.

In addition to surf hats and surf caps, we will propose items for a comfortable summer, including sunscreen suitable for the whole family, beach towels, and changing ponchos.

Murasaki Sports Aeon Mall Toyokawa Store

The venue, Murasaki Sports Aeon Mall Toyokawa Store, is a large store that handles one of the leading selections of surf-related products in the Tokai area, offering a wide range of marine items including new and used surfboards. It is a location where not only surfers but also families looking to enjoy the sea and outdoors can easily stop by.

Offering UV items to support summer leisure scenes

TAVARUA continues to develop products specializing in UV protection with the concept of "making the sea more comfortable and safer."

This POP-UP STORE will feature items that are useful in a wide range of scenes, including the sea, pools, camping, and sports viewing, with a focus on the brand's signature surf hats and surf caps.

Scene from the ongoing Murasaki Sports Aeon Mall Toyokawa Store event

【Main Products Offered】

・Surf hats

・Surf caps

・Non-chemical UV cream

・Beach towels

・Changing ponchos, etc.

In particular, the surf hat and surf cap series are designed with functionality that allows for comfortable wear even in wind and waves, while protecting the face from strong sunlight and glare.

Sunshade Hat "Official Limited Color LEAF VINTAGE"

https://www.dukeint.co.jp/view/item/000000000006

UV Marine Cap "Official Limited Color CORAL BLUE"

https://www.dukeint.co.jp/view/item/000000000654

First POP-UP STORE in the Tokai Area

This POP-UP STORE will be TAVARUA's first limited-time shop in the Tokai area.

It is an opportunity for customers to experience the size and functionality of the brand's standard and popular items firsthand, and will be offered to surfers, outdoor enthusiasts, and families in the Tokai area.

Limited novelty gift for the first customers

During the event period, customers who purchase products will receive a "Antibacterial & Deodorizing Spray" on a first-come, first-served basis.

Capacity: 100ml

A fresh citrus scent that can be used on wear, hats, wetsuits, etc.

*Limited quantity, will end once supplies are exhausted.

Limited novelty gift for the first customers

TAVARUA POP-UP STORE Event Overview

Location: Murasaki Sports Aeon Mall Toyokawa Store

Dates: July 8, 2026 - End of August (planned)

Address: 1-1-16 Usagi-no-ashi, Shiratori-cho, Toyokawa City, Aichi Prefecture, 442-0848 Aeon Mall Toyokawa 1F

Business Hours: 10:00 - 21:00

Closed: In accordance with Aeon Mall Toyokawa's closing days

Access: Approximately 3 minutes on foot from Meitetsu Toyokawa Line "Yawata Station"

Parking: Approximately 3,000 spaces (Aeon Mall Toyokawa Parking Lot)

Store URL:

https://www.murasaki.co.jp/brand/ridelifemag-murasaki-sports/shop_key/toyokawa/39756

Murasaki Sports Official Website: https://www.murasaki.co.jp/

About TAVARUA

TAVARUA is a surf & beach lifestyle brand that develops surf caps, beach hats, UV care items, and more, with the concept of "making the sea more comfortable and safer."

OUR MISSION

"To provide UV care and supporting products for all marine sports lovers."

"To become the No. 1 surf hat brand loved for a long time."

"To aim for product creation with originality, high quality, and functionality."

TAVARUA Island, shaped like a heart, FIJI / One of the world's leading surf resort islands

Supported by surfers and many outdoor users, pursuing functionality that protects skin from strong sunlight and UV rays, and comfort for enjoying the sea.

Company Profile

DUKE INTERNATIONAL Co., Ltd. Location: 1-8-20 3D, Katase Kaigan, Fujisawa City, Kanagawa Prefecture

Official Homepage: https://www.dukeint.co.jp/blog

Official Online Store: https://www.dukeint.co.jp/

Instagram: https://www.instagram.com/tavarua_online/

Contact: info@dukeint.co.jp