Surfer maimai with 80,000 Followers to Visit Event. Part of Sales Donated to Local Junior High Surf Club - NO.1 SURFING HAT Brand 'TAVARUA' Holds Limited Event in Aoshima, Miyazaki on July 11-12

Surf & Beach Lifestyle Brand 'TAVARUA' (DUKE INTERNATIONAL Co., Ltd.) will hold a special in-store event featuring TAVARUA ambassador and surf influencer maimai at the 'TAVARUA POP-UP STORE' in celebration of the 2nd anniversary of the opening of Murasaki Sports Miyazaki Aoshima store. The event will take place for two days only on July 11 (Sat.) and July 12 (Sun.), 2026.

The Aoshima area in Miyazaki Prefecture is known as one of Japan's premier surf spots, attracting surfers from all over the country. The TAVARUA POP-UP STORE currently underway features items designed for comfortable enjoyment of the sea, including surf caps and beach hats specializing in UV protection, as well as an Aoshima-exclusive collection.

TAVARUA BRAND SITE

Murasaki Sports Aoshima Store In-Store POP UP Lineup

At this event, surf influencer maimai, who has experienced surf trips both domestically and internationally and boasts approximately 80,000 Instagram followers and about 38,000 YouTube channel subscribers, will be present. Visitors can enjoy shopping while receiving direct advice on surf gear and UV protection items that she personally uses.

TAVARUA Ambassador maimai In-Store Event

Surf influencer maimai, who serves as a TAVARUA ambassador, will be visiting on July 11 (Sat.) and July 12 (Sun.) for two days.

Limited Edition Product by TAVARUA Ambassador maimai, Laser Mesh CAP/HAT

She has approximately 80,000 Instagram followers and about 38,000 YouTube channel subscribers, sharing her lifestyle from surf trips and ocean activities both in Japan and abroad. She garners wide support, particularly among female surfers.

Instagram Account: @maimaidesuyan

URL: https://www.instagram.com/maimaidesuyan/

YouTube Channel: Maimai Desuyan

URL: https://www.youtube.com/@maimaidesuyan

On the event days, this will be a special opportunity to consult directly with her about choosing surf gear such as surf caps and beach hats, and to hear about her actual usage experiences and recommended items.

This event is open to anyone who loves the sea, as well as those who are interested in starting surfing.

Aoshima Exclusive "AOSHIMA×TAVARUA" Collection

The "AOSHIMA×TAVARUA" collection, exclusive to the Miyazaki Aoshima area, will be available at the venue.

This limited series, released in 2025, has been well-received by many customers. For the 2026 season, new colors have been added. It combines designs inspired by Aoshima's surf culture with functionality suitable for use at the beach.

Supporting one of the few junior high school surf clubs in the country.

Donating UV HATS, CAPS, and UV TEES to a junior high school surf club, one of the few in the country.

Members of the Aoshima Junior High School Surf Club

【Items Available】

AOSHIMA×TAVARUA TEE 【Island】

Price: ¥4,290 (tax included)

Product Number: 6005

Colors: DEEP BLUE/CORAL YELLOW/BEIGE/CORAL GREEN/GREY/BLACK/WHITE

Sizes: S/M/L

https://www.dukeint.co.jp/view/item/000000001162

Miyazaki POP UP Event & Official Store Exclusive!

AOSHIMA×TAVARUA TEE 【Phoenix】

Price: ¥4,290 (tax included)

Product Number: 6006

Colors: DEEP BLUE/CORAL YELLOW/BEIGE/CORAL GREEN/GREY/BLACK/WHITE

Sizes: S/M/L

https://www.dukeint.co.jp/view/item/000000001163

Quick-drying, sweat-absorbent T-shirt made from recycled polyester with UV cut function.

AOSHIMA×TAVARUA HAT

Price: ¥4,620 (tax included)

Product Number: TM2026

Colors: BLACK/OLIVE/BEIGE

Size: Free size

https://www.dukeint.co.jp/view/item/000000001165

A water-repellent bucket hat that can be compactly stored and carried. Suitable for both land and water.

AOSHIMA×TAVARUA CAP

Price: ¥4,620 (tax included)

Product Number: TM2026

Colors: TAVARUA BLUE/LIGHT OLIVE/BEIGE/WHITE

Size: Free size

https://www.dukeint.co.jp/view/item/000000001164

A surf cap made of water-repellent material with laser-cut mesh.

The "AOSHIMA×TAVARUA TEE" uses a quick-drying, sweat-absorbent material made from recycled polyester. It features UPF50+ UV cut functionality, making it a comfortable item for both the beach and everyday wear. The front is printed with the TAVARUA logo, and the back features a limited edition logo, expressing the special connection to Aoshima.

AOSHIMA×TAVARUA

Limited Novelty Item for First Purchasers

During the event period, customers who make a purchase will receive an "Original Mesh Pouch" on a first-come, first-served basis.

Size: Width 22cm x Height 12.5cm

*This is a limited quantity item and will end once supplies are depleted.

Limited Novelty Item for First Purchasers

TAVARUA POP-UP STORE Event Outline

Event Period: May 2, 2026 (Sat) - End Date Undetermined (Scheduled to end late August 2026)

Location: Murasaki Sports Miyazaki Aoshima Store

Address: 1-16-1 Aoshima, Miyazaki City, Miyazaki Prefecture, 889-2162

(Located within the grounds of ANA Holiday Inn Resort Miyazaki)

https://maps.app.goo.gl/ydMxdK597zsuUDmy7

Business Hours: 9:30 AM - 6:00 PM

About TAVARUA

TAVARUA is a surf & beach lifestyle brand that offers surf caps, beach hats, UV care items, and more, with the concept of "Making the ocean more comfortable and safer."

OUR MISSION

"To provide UV care and supporting products for all marine sports enthusiasts."

"To become the No.1 surf hat brand loved for a long time."

"To aim for the creation of original, high-quality, and functional products."

TAVARUA Island, shaped like a heart, FIJI / One of the world's leading surf resort islands.

With functionality that protects the skin from strong sunlight and UV rays, and comfort for enjoying the sea, it is supported by many outdoor users, including surfers.

Company Profile

DUKE INTERNATIONAL Co., Ltd. Location: 1-8-20 3D Katase Kaigan, Fujisawa City, Kanagawa Prefecture

Official Website: https://www.dukeint.co.jp/blog

Official Online Store: https://www.dukeint.co.jp/

Instagram: https://www.instagram.com/tavarua_online/

Contact: info@dukeint.co.jp