Announcement of the Establishment of "DIGITAL HEARTS GeeSPORTS Co., Ltd." Aiming to Solve the Challenges of a Super-Aging Society Through "GeeSPORTS," an e-sports for Multi-Generational Participation Including Seniors

Digital Hearts Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and CEO: Toshiya Tsukushi; TSE Prime: Securities Code 3676; hereinafter, "Digital Hearts Holdings") announced that DIGITAL HEARTS GeeSPORTS Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Jun Takahashi; hereinafter, "DIGITAL HEARTS GeeSPORTS"), a consolidated subsidiary, was established on May 1, 2026, to promote initiatives contributing to solving the challenges of a super-aging society through "GeeSPORTS," an e-sports platform in which multiple generations, including seniors, can participate.

■ Background of Company Establishment

In recent years, Japan has been experiencing the progression of a super-aging society ahead of the rest of the world, leading to the emergence of issues such as extending healthy lifespans and creating opportunities for social participation. Against this backdrop, the Digital Hearts Group has been advocating "GeeSPORTS" through the GeeSports Expo Executive Committee Limited Liability Partnership, conducting game experience events in cooperation with local governments, and holding the national tournament "GeeSports Tournament" at the "2025 Osaka-Kansai Expo." Through these efforts, the social effectiveness of GeeSPORTS has been repeatedly verified.

As a result, it has been suggested that game-based experiences are not merely entertainment but contribute to fostering a "sense of purpose" and "confidence" among seniors, as well as forming continuous motivation for social participation and building intergenerational relationships.

Based on these achievements, Digital Hearts Holdings has established DIGITAL HEARTS GeeSPORTS Co., Ltd. to ensure that this initiative is not a temporary project but becomes a continuously functioning mechanism in local communities.

■ What is GeeSPORTS?

GeeSPORTS is a multi-generational e-sports based on the concepts of "simple operation," "calling out to each other," and "enjoyable by everyone."

Its highly cooperative game design creates engagement and roles among participants, naturally fostering an environment of enthusiasm and excitement.

GeeSPORTS aims to build sustainable relationships in local communities as a mechanism where people gather and naturally interact, going beyond mere entertainment.

■ Company Overview

Company Name

DIGITAL HEARTS GeeSPORTS Co., Ltd.

(English Name: DIGITAL HEARTS GeeSPORTS Co., Ltd.)

Location

3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Establishment Date

May 1, 2026

Representative

Representative Director Jun Takahashi

Business Activities

・Planning, operation, and support of regional community businesses utilizing e-sports and games

・Planning and operation of businesses for promoting health, preventing long-term care, and encouraging social participation among the elderly

・Planning and operation of community programs aimed at intergenerational exchange, etc.

■ MVV (Mission/Vision/Values) of DIGITAL HEARTS GeeSPORTS

Mission

To connect generations through fun,

and create a society where the value of life continues to be updated.

Vision

A society where age is not a handicap,

all generations are respected as players,

and people can live enjoying health and connections.

Values

・Everyone is a player

・Fun is a sustainable force that changes society

・Do not use people as means

・Intergenerational exchange is both an end and a means

・The value of life can be redefined many times

DIGITAL HEARTS GeeSPORTS will design and provide an environment where multiple generations can continuously participate, based on the GeeSPORTS concept of "simple operation," "calling out to each other," and "enjoyable by everyone." Specifically, we will promote the social implementation of GeeSPORTS as a mechanism where people gather and naturally interact, by providing support for the introduction of GeeSPORTS in local communities, building operational models, planning and operating businesses for promoting health, preventing long-term care, and encouraging social participation among the elderly, and planning and operating community programs aimed at intergenerational exchange.

Through GeeSPORTS, we will contribute to realizing intergenerational exchange centered on seniors and extending healthy lifespans, thereby contributing to solving the challenges of a sustainable super-aging society.

End

* All brand names, product names, company names, trademarks, and service marks belong to their respective owners.

[About DIGITAL HEARTS GeeSPORTS Co., Ltd.]

Company Name: DIGITAL HEARTS GeeSPORTS Co., Ltd.

Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: Representative Director Jun Takahashi

Establishment Date: 20