From Japan to Asia: Digitalift Launches Global Sales of Integrated BI Tool "LIFT Engine"

Digitalift Inc., a collaborative marketing partner that drives business and future growth for companies (Headquarters: Jingumae, Shibuya-ku, Tokyo; CEO: Masahiro Momoto; Securities Code: 9244), announces the launch of international sales for its proprietary BI tool, "LIFT Engine."

In the rapidly expanding digital marketing market across Asia, our internal research has identified a growing demand for AI-powered solutions. Leveraging existing overseas offices—starting with our Vietnam office—and partner networks, Digitalift will expand LIFT Engine into the Asian market.

Growth and Background of Asia's Digital Advertising Market

Southeast Asia's digital advertising market reached USD 11.92 billion in 2023 and is projected to grow to USD 22.15 billion by 2032 (CAGR 6.9%), making it one of the fastest-growing digital advertising markets worldwide.

Source: "Southeast Asia Digital Advertising Market" https://www.astuteanalytica.com/ja/industry-report/southeast-asia-digital-advertising-market

Amid this market expansion, while investment in digital marketing is surging, structural challenges are becoming increasingly severe—such as marketing insights remaining trapped in individual employees' minds and analysis failing to keep pace with changing market and competitive conditions. Our internal research confirms strong demand for solutions addressing these issues, leading us to anticipate significant demand for LIFT Engine.

Features Valued in the Asian Market Valuation in the Japanese Market: Contextual Consistency in Advertising Strategies

In Japan, LIFT Engine is particularly valued for enabling a clear, continuous connection between hypotheses and actual results, and for allowing past campaign histories to be accumulated as organizational knowledge. The tool is widely supported for preserving strategic context across personnel changes and enhancing the quality of organizational decision-making.

Unique Value in the Asian Market: Corporate and Competitive Analysis Features

Our research in the Asian market reveals particularly strong interest in LIFT Engine’s corporate and competitive analysis capabilities. In fast-evolving growth markets across Asia—where new entrants are increasing and market structures are shifting rapidly—there is a clear demand for tools that enable real-time monitoring of competitors and accurate self-positioning when designing advertising strategies. LIFT Engine is recognized as effectively meeting these needs.

The combination of Japan’s emphasis on contextual consistency in advertising and Asia’s demand for strategic support through corporate and competitive analysis forms a dual advantage that strengthens LIFT Engine’s international expansion.

Why Digitalift Is Expanding Overseas

1 Strong Market Response in Rapidly Growing Asia

Given the rising digital advertising investment in Asia and the needs identified through our research, we are confident in the significant role LIFT Engine can play in this growing market.

2 Existing Overseas Offices and Partner Networks

Digitalift has already established an office in Vietnam and formed strategic alliances with partners across the APAC region, accumulating local expertise and networks. This enables us to accelerate market expansion by building on existing trust and local insights, rather than starting from scratch.

3 International Trust as a Google Premier Partner

Our expertise and proven track record as a Google Premier Partner—ranking among the top 3% in Japan—serve as a solid foundation for building trust with overseas partners and advertisers.

Future Plans

- Launching Asia expansion with the Vietnam office as a base - Expanding target markets through the APAC partner network - Introducing multilingual support and localizing LIFT Engine features for regional markets - Exploring phased expansion into regions beyond APAC

Digitalift’s Vision for the Future

In the fast-growing digital advertising market in Asia, data accumulation and analysis are no longer limited to large enterprises. However, as data volume increases, the ability to decide "what to do next" demands deeper human cognitive capabilities.

Through LIFT Engine, Digitalift aims to collaborate with marketers across Asia to realize "human-centric, AI-driven execution." We will deliver, across borders, an environment where AI handles data processing, analysis, and competitive monitoring, enabling humans to focus on deeper strategic decisions and creative campaign design. LIFT Engine now steps into Asia, guided by the philosophy that technology should not replace humans, but maximize human value.

About LIFT Engine

LIFT Engine is an integrated BI tool developed by Digitalift Inc. It automatically aggregates data from multiple advertising platforms and analytics tools, enabling comprehensive performance evaluation by linking communication strategy hypotheses with actual results. It also makes transparent the previously opaque information such as past campaign rationales and meeting discussions. Equipped with AI-powered causal inference capabilities, LIFT Engine also supports corporate and competitive analysis.

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Company Overview

【Company Name】Digitalift Inc. (Tokyo Stock Exchange Growth Market; Securities Code: 9244)

【CEO】Masahiro Momoto

【Headquarters】JPR Harajuku Building 4F, 6-17-11 Jingumae, Shibuya-ku, Tokyo

【Founded】November 2012

【URL】https://digitalift.co.jp/

【Business Activities】

<Marketing Growth Design> Digital advertising operations / Affiliate marketing operations / SNS account development / Managed services / Influencer marketing / SEO and LLMO support / Business efficiency improvement support

<Content Equity Enhancement> Owned media development support / Website creation and management / Recruitment support

<Data Growth Acceleration> Dashboard development support / Data-driven marketing strategy support / CRM strategy planning and execution / AI-powered marketing support

About Digitalift

Digitalift operates as a "collaborative marketing partner," deeply engaging with clients' challenges using digital technologies and sharing their passion to drive sustainable growth. Our mission is "Moving businesses forward—and beyond."

Media and Business Inquiries

Phone: 03-6434-9896

Inquiry URL: https://digitalift.co.jp/contact/

Contact: Okabe