Digitalift Launches "LIFT Engine," an Integrated BI Tool to Standardize Digital Marketing Support and Create Value

Digitalift Inc. (Headquarters: Jingumae, Shibuya-ku, Tokyo; CEO: Masahiro Hyakumoto; Securities Code: 9244), a co-challenging marketing partner that drives businesses and their futures, has launched its proprietary integrated BI tool, "LIFT Engine." ■ Background In the digital advertising industry, the evolution of AI is rapidly commoditizing data analysis and reporting tasks. In this environment, operational efficiency and automation are becoming not a means of differentiation, but a prerequisite for maintaining service quality. As a Google Premier Partner (top 3% in Japan) with high-level ad operation skills, Digitalift is no exception. Variations in output among individual staff members have been a structural issue affecting service quality. Against this backdrop, Digitalift adopted the philosophy of "Standardize with technology, create value with people." By automating data aggregation and routine reporting, the company has established a system that ensures high-quality output regardless of who is in charge, while allowing consultants to focus on dialogue and value co-creation with clients. LIFT Engine was developed as the core platform for this system. ■ Service Features LIFT Engine is a BI tool that allows for centralized management of everything from strategy formulation to verification in digital ad operations. It significantly reduces the man-hours required for aggregation and reporting by automatically collecting data and generating reports from multiple ad platforms and analytics tools. By designing and automating the workflow itself with technology, it achieves a highly reproducible service structure that does not depend on individual skills or experience. For advertisers, this eliminates dependencies on specific individuals and accelerates the accumulation of campaign knowledge within the organization. Furthermore, by having LIFT Engine handle a portion of conventional tasks, consultants can devote more time to dialogue with clients. LIFT Engine positions technology not as a substitute for people, but as a means to maximize human value, supporting an environment where consultants can concentrate on the value that only people can create. ------------------- ■ Company Overview [Company Name] Digitalift Inc. (TSE Growth, Securities Code: 9244) [CEO] Masahiro Hyakumoto [Headquarters] JPR Harajuku Building 4F, 6-17-11 Jingumae, Shibuya-ku, Tokyo [Established] November 2012 [URL] https://digitalift.co.jp/ [Business] Digital Ad Operations / Affiliate Operations / SNS Account Building / Management / Influencer Marketing / SEO & LLMO Support / Business Efficiency Support Owned Media Building Support / Site Production & Operation / Recruitment Support Dashboard Building Support / Data-Driven Marketing Building Support / CRM Strategy & Execution / AI-Powered Marketing Support ■ About Us Digitalift is a digital marketing firm that acts as a "co-challenging marketing partner," continuously supporting corporate challenges. With our mission to "Move businesses, and what lies beyond," we delve deep into issues with digital technology and achieve growth with shared passion. ■ Inquiries Regarding This Matter Phone: 03-6434-9896 Inquiry URL: https://digitalift.co.jp/contact/ Contact: Okabe