Limited to Seibu Shibuya Store Event: Mochinyan Collaborates with Taiwan's Popular Confectionery Brand PONPIE to Launch 'Taiwan Tea Popcorn'

Image 01: 'Taiwan Tea Popcorn' – A snack designed to bring the deep, aromatic scent of Taiwanese tea into everyday life, anytime, anywhere.

From Wednesday, July 1, 2026, to Monday, August 3, 2026, the 'Summer! Beach! Mochinyan Summer Festival' will be held at the 2nd-floor event space of Seibu Shibuya Store’s Building A. During this event, PONPIE—a brand celebrated for its innovative use of seasonal Taiwanese ingredients in desserts—and Mochinyan will collaborate to launch an original product: 'Taiwan Tea Popcorn'.

Image 02: The packaging features an exclusive artwork depicting Mochinyan and friends delivering the charm of Taiwan, set against a backdrop of tea plantations.

Image 03: PONPIE, like Mochinyan, was born in 2013!

Sharing Taiwan’s Deliciousness from Shibuya

In Taiwan, tea, fruits, and dessert culture have long been deeply rooted in daily life.

PONPIE, the collaboration partner, has been operating since its founding in 2013 with the mission of 'delivering the charm of ingredients nurtured by Taiwan’s land through desserts'. By partnering with small-scale farmers across Taiwan, PONPIE actively incorporates seasonal fruits and local ingredients into its product development. Its commitment to handmade, meticulous craftsmanship using authentic Taiwanese ingredients has earned high praise and a loyal fanbase both within Taiwan and internationally.

For this collaboration, Mochinyan and PONPIE jointly developed a new souvenir-style dessert that highlights Taiwan’s unique ingredients, aiming to allow more people in Japan to experience Taiwan’s rich food culture.

Savor the Deep Aroma of Taiwanese Tea

This time, Mochinyan and PONPIE focused on one of Taiwan’s most iconic food cultures: tea culture.

Taiwanese tea enjoys immense popularity in Japan, with many tourists purchasing tea leaves as souvenirs. However, the team wondered: could the deep, complex aroma and charm of Taiwanese tea be enjoyed more casually in everyday life? This idea gave birth to 'Taiwan Tea Popcorn'.

By combining the rich, carefully selected aroma of Taiwanese tea with the light, airy texture of popcorn, this snack creates a novel fusion of Eastern and Western flavors that feels both familiar and innovative. Each bite delivers a lingering, floral aftertaste unique to Taiwanese tea, resulting in a refreshing, new sensory experience.

Attention to Packaging Design

The collaboration product features an original, limited-edition illustration on its packaging.

Set against the vibrant green tea fields of Taiwan, the artwork shows Mochinyan and friends enjoying harvest time and tea breaks, capturing the island’s rich nature and food culture in a fresh, approachable design.

Bright color schemes inspired by the juiciness of lychee and the refreshing scent of Taiwanese tea create an inviting cuteness that draws attention, while also evoking the special feeling of a souvenir. The design allows customers not only to enjoy the taste but also to feel as if they’re on a trip to Taiwan—something only possible with this event-exclusive release.

About Mochinyan

'Mochinyan' is a healing character born in 2013 as a mascot for a thick toast shop in Taiwan. Its popularity surged after being appointed as the image character for Taipei Metro in 2015. In China, it has collaborated with major brands such as 7-Eleven, Lawson, and The Coca-Cola Company, becoming a beloved character across generations. The animated series is currently exclusively streaming on d-Anime Store!

Image 05: PONPIE Logo
Image 06: The charming flagship store of PONPIE in Banqiao, New Taipei City, Taiwan
Image 07: PONPIE’s Da’an store in Taipei
Image 08: PONPIE’s store at Dream Plaza Mall in Xinyi, Taipei

About PONPIE

PONPIE (Pengpai / Ponpie) is a specialty brand of Taiwanese fruit tarts and baked confections, founded in 2013 in Banqiao, New Taipei City, Taiwan. Guided by the concept of 'conveying the charm of Taiwan’s land through desserts', PONPIE collaborates with small farmers across Taiwan to actively incorporate seasonal fruits, tea leaves, and other local ingredients. By fusing French pastry techniques with Taiwan’s unique food culture, PONPIE has earned acclaim for its original and creative desserts. Every product is handcrafted by skilled artisans, emphasizing the natural flavors of the ingredients. In Taiwan, PONPIE frequently collaborates with Mochinyan on limited-edition sweets and regularly hosts the 'Mochinyan Thick Toast Fair'. Currently operating in Banqiao, Da’an, and Yonghe areas, PONPIE continues to captivate fans as a brand that promotes Taiwan’s new dessert culture.
https://www.ponpie.tw

Event Information

Seibu Shibuya Store, Building A
2nd Floor Event Space (Main Venue): July 1 (Wed) – August 3 (Mon), 2026
B1 Food Hall: June 23 (Tue) – July 6 (Mon)
4th Floor 365cafe: July 15 (Wed) – August 3 (Mon)
https://www.d-world.asia/mochinyan-seibu2026

Main Event Highlights (Planned)

- Limited collaboration food and dessert sales
- Sampling events at the B1 food hall
- Original collaboration menu at 365cafe
- Official merchandise sales (plush toys, accessories, etc.)
- Regional collaboration goods
- Artist collaboration artwork exhibitions and sales
- Participatory workshops and experiential events
- Photo spots and more
* Content is subject to change without notice. Please check future announcements for the latest updates.

Inquiries

d/visual incorporated
3F, Kaminosan Building, 3-17-28 Kanda-Jinbocho, Chiyoda-ku, Tokyo 101-0051
TEL: 050-8888-5902
CEO: Federico Corpi
pr@d-visual.jp
www.d-world.jp