Fragoradd Kagoshima Announces Partnership with Nippon Co., Ltd. as Principal Partner

Change Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Daisuke Fukudome, hereinafter "Change HD"), announces that its group company Field X Co., Ltd. (Headquarters: Hioke City, Kagoshima Prefecture; Representative: Yasuo Kozono, hereinafter "Field X") has entered into a partnership agreement with Nippon Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Chairman and Representative Director: Toshiya Maeturu, hereinafter "Nippon") as the principal partner of Fragoradd Kagoshima, the men's professional volleyball team operated by Field X. This agreement will take effect from the 2026-27 season, which opens in October 2026.

Principal Partnership with Nippon

Field X is pleased to welcome Nippon as the principal partner of Fragoradd Kagoshima, receiving comprehensive support for the team's challenges. Together, they will advance team development and community contributions, co-creating new value alongside the team.

Nippon will display its corporate name "Nippon" and product brand "Omay Premium" on the chest of the team's uniforms and within the home game venues. Through this partnership, Nippon will support team operations, player development, and various aspects of team activities.

Nippon endorses Fragoradd Kagoshima's mission of deep community roots and intends to enhance brand recognition through participation in the SV.League and engage in regional contribution activities in collaboration with the team. Field X also aims to further strengthen its ties with the local community through this partnership.

Main Partnership Components

- Display of "Nippon" and "Omay Premium" logos on the chest of team uniforms - Logo and advertising displays within home game venues - Support for team operations, development, and regional activities - Other promotional activities mutually agreed upon

Fragoradd Kagoshima to Join SV.League: Kyushu's First and Only SV.League MEN Team

Fragoradd Kagoshima is a professional volleyball team based in Hioke City, Kagoshima Prefecture, collaborating with eight municipalities across the prefecture as sub-towns. Since its founding in 2021, the team has achieved remarkable growth, winning the V.League Division 3 in its debut 2023-24 season and becoming the inaugural annual champions in the new V.League 2024-25 season.

These achievements have been highly recognized, leading to the team's official entry into the top-tier Japanese volleyball league, the Taiho Life SV.LEAGUE (hereinafter "SV.League"), starting from the 2026-27 season. Fragoradd Kagoshima will become the only SV.League MEN team in the Kyushu region.

Change HD has invested in Field X, consolidating it as a subsidiary to strengthen the team's management foundation. Change HD positions Fragoradd Kagoshima—a team deeply rooted in Kagoshima—as a core regional IP to revitalize the local economy, enhancing both competitive and business capabilities while promoting regional revitalization.

Going forward, Change HD and Field X will work together with Nippon, a principal partner co-creating new value with the team, to further strengthen Fragoradd Kagoshima's team performance and deepen community-based initiatives, aiming to revitalize and regenerate the local community.

Comment from Yasuo Kozono, Representative, Field X Co., Ltd.

"As Fragoradd Kagoshima embarks on a new stage as Kyushu's only SV.League MEN team, we are deeply grateful to Nippon for their support as our principal partner. Through Nippon's support and collaboration, we will grow in both competitive and business aspects, striving to be a community-rooted club that the people of Kagoshima can be proud of, and representing Kyushu with full commitment."

About Fragoradd Kagoshima

Fragoradd Kagoshima is a volleyball club originating from Kagoshima Prefecture, operated by Field X Co., Ltd. Based in Hioke City, the club has established sub-town agreements with eight municipalities within the prefecture, actively pursuing "a new form of sports" by solving regional challenges through sports while staying closely connected to the community. The team made its debut and won the V.League Division 3 in the 2023-24 season and became the inaugural champions in the new V.League 2024-25 season. The club name combines "Fragola," the Italian word for strawberry—a specialty product of Hioke City—and the Kagoshima dialect suffix "-ddo," embodying the spirit of "moving forward" and "walking together with the local community."

About Field X Co., Ltd.

Field X Co., Ltd. was established on March 18, 2022. The company operates the men's professional volleyball team "Fragoradd Kagoshima," based in Hioke City, Kagoshima Prefecture, competing in the top-tier Japanese volleyball league, the Taiho Life SV.LEAGUE. Beyond team management, Field X aims to realize regional revitalization by connecting consumers, businesses, and communities through sports, creating new value and economic circulation.