Onwords to Host Webinar on AI-Era Inbound Strategies for Reiwa 9 in 2026

Onwords Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Go Narisawa; hereinafter "Onwords"), a subsidiary of Change Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Daishi Fukutome; hereinafter "Change HD"), and WAmazing Inc. (Headquarters: Tokyo; Representative Director: Fumiko Kato; hereinafter "WAmazing") will hold an advisory online seminar for municipalities, DMOs, and private companies titled "[Held July 16] AI-Era Inbound Strategies for Reiwa 9: What are the Conditions for Tourist Destinations to be Chosen by Visitors in an Era Where 'Search' Disappears?" on July 16, 2026, from 14:00 to 15:00.

In pre-trip information gathering, a major shift is beginning from the action of "searching" to an era where travelers "receive information chosen by AI." This webinar will provide a detailed explanation of new approaches to creating tourist destinations that are chosen by inbound travelers, looking ahead to the arrival of the AI era.

For representatives of municipalities, DMOs, and private companies considering tourism policies and budget directions for Reiwa 9, we will present concrete actions, including inbound strategies to pursue, methods for information dissemination, and updates on "earning power" in response to the tax-free system reform, incorporating advanced case studies.

Seminar Highlights

How to Respond to the "Chosen by AI" Era: We will explain the know-how for information dissemination and destination development in the AI era, marking a turning point from conventional search-based promotion.

Concrete Measures for Reiwa 9 Budget: We will unravel the importance of "information dissemination and self-sufficiency" to make businesses succeed and the priority measures that municipalities and DMOs should tackle.

Participant Benefits Including Inbound Basic Strength Diagnosis: Those who complete the post-webinar questionnaire will receive "Strategy Differentiator! Inbound Basic Strength Diagnosis" in addition to the presentation materials from the day.

Day's Agenda

Turning Point in Destination Management: Tax-Free System Reform and the Update of "Earning Power"

Achieve with Reiwa 9 Budget! The Importance of "Information Dissemination and Self-Sufficiency" to Make Businesses Succeed

Q&A

Event Overview

Date and Time: July 16, 2026 (Thu) 14:00 - 15:00

Format: Online (Zoom Webinar)

Participation Fee: Free (Advance registration required)

How to Register: Please register from the following URL.

https://www.onwords.co.jp/news/webinar-260716-ai-inbound/?utm_source=prtimes&utm_medium=referral&utm_campaign=260702_news_webinar

Speakers

Fumiko Kato, Vice President, Onwords Inc. / Representative Director, WAmazing Inc.

After graduating from Keio University's Faculty of Policy Management (SFC), she joined Recruit Co., Ltd. in 1998. She was primarily involved in new business development for online services, including the launch of "Jalan.net" and "Hot Pepper Gourmet." She then transferred to the "Jalan Research Center," which focuses on regional revitalization through tourism. She launched "Yuki Maji! 19" aiming to revitalize snow leisure. She has served on national and prefectural tourism expert committees and has been active in writing, lecturing, and research. In July 2016, she founded WAmazing Inc. with the goal of "Contributing to Japan's regions and tourism industry once again with truly scalable businesses!" On August 1, 2025, she assumed the position of Vice President at Onwords Inc.

Shinji Yoshikawa, Group Manager, Area Solution Group, Regional Collaboration Department, Onwords Inc.

Joined Recruit Lifestyle Co., Ltd. as a mid-career hire in 2013. In the travel business (Jalan), he worked as a sales representative for areas such as Matsuyama City and Dogo Onsen. In 2015, his efforts in creating accommodation plans for the "Dogo Onsenart" event and featuring it in the Jalan magazine contributed to winning the "Vibrant Region Award" in 2015, the first for Ehime Prefecture. In 2017, he worked as a freelancer, providing consulting for accommodation facilities such as Dogo Onsen and conducting on-site sales activities in Taiwan and South Korea. He joined WAmazing Inc. in July 2019. From the early stages of establishing the Regional Collaboration Department in 2020, he has been involved in regional tourism DX projects. Since August 2025, he has held his current position. Since 2025, he has served as a member of the "Kansai Tourism and Town Development Advisory Council" for the Kinki Transport Bureau.

Organizer Information

About Onwords Inc. (https://www.onwords.co.jp/)

Onwords is a company that supports inbound tourist attraction for municipalities and companies. Based on its regional tourism DX business and inbound marketing partner business, it provides one-stop support from strategy planning to implementation, including research, information dissemination, advertising operations, and SNS management. With the mission "More Fun Japan," it works to achieve regional revitalization centered on tourism, leveraging the network of the Change Holdings Group.

About Change Holdings Inc. (https://www.changeholdings.co.jp/)

Change Holdings, with its mission "Change People, Change Business, Change Japan" and vision of "Changing Productivity," promotes and expands two core businesses: the NEW-IT Transformation business, which supports digital human resource development and innovation/digitalization of business processes, and the Public Tech business, which promotes regional revitalization through DX.