[aden + anaisTM] Special Collection with gelato pique! Japan-exclusive release of 7 items including swaddles and bibs featuring gelato pique designs

DADWAY Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President and CEO: Hiroto Ohno), the official Japanese distributor for "aden + anais," will launch the special collection "aden + anais gelato pique collection," which incorporates original designs from the loungewear brand "gelato pique," on July 2, 2026. This lineup is born from two brands that have long been chosen as gifts for loved ones.

About the Collection

gelato pique is a brand that can be chosen with confidence as a gift for loved ones. Its soft materials and warm original designs embody the feelings of the giver.

aden + anais swaddles have long been a staple for baby showers. Made from soft, breathable muslin cotton, they can be used as swaddles, blankets, or nursing covers. They can also be used as sunshades when going out. Their softness, which naturally blends into daily life from birth, continues to be supported.

The warm feeling of "wanting to give" and the desire for "a gentle environment for babies" have become one.

The popular 5 original motif designs from gelato pique, such as dinosaurs, bears, and strawberries, are now on aden + anais's muslin cotton. With the same gentle colors and textures, these everyday care items will be delivered to touch your baby's skin.

We are truly looking forward to everyone who loves gelato pique encountering the comfort of aden + anais through this collection.

May this special collection, where your long-loved designs blend with gentle warmth for your baby, bring many wonderful new encounters with fans.

Product Lineup

We will offer a total of 7 items in 4 categories: swaddle blankets, snap bibs, washcloths/gauze handkerchiefs, and reversible blankets/minis.

Developed by two companies who understand the Japanese gift-giving scene, every detail has been carefully considered. All items come in luxurious gift boxes. Depending on your budget and purpose, you can choose freely, from small gifts of a single item to full sets combining multiple items, ensuring joy for both the giver and the receiver.

aden + anais swaddles have consistently been chosen for babies and for gift-giving occasions.

From immediate use as a swaddle after birth, for daytime naps, as a cover during nursing, to sun protection and warmth when going out. In every situation, the breathability and softness unique to muslin cotton gently envelop the baby. The joy of receiving them is renewed with every use. These are truly special items.

Swaddle Blanket Tax-included price ¥4,950

Strawberry/Bear/2-piece set

Dinosaur/Bear/2-piece set

Snap Bib Tax-included price ¥4,400

Strawberry/Bear/2-piece set

Dinosaur/Bear/2-piece set

Washcloth/Gauze Handkerchief Tax-included price ¥3,300

Strawberry/Bear/2-piece set

Dinosaur/Bear/2-piece set

Reversible Blanket Tax-included price ¥4,950

Mini/Anniversary/Plush Toy

About the Brands

aden + anais

Established in 2006 in New York. A baby and kids lifestyle brand focusing on baby items made from soft muslin cotton. Adopted by maternity clinics and childcare facilities worldwide, it has long been loved in Japan as a staple for baby showers and childcare items. DADWAY Co., Ltd. imports and sells them as the official Japanese distributor.

gelato pique / GELATO PIQUE KIDS & BABY

A "dessert for adults" concept loungewear brand developed by Mash Style Lab Co., Ltd. Supported by a wide range of generations, especially those in their 20s and 30s, it is loved by a broad fan base for its soft materials, warm colors, and original designs. GELATO PIQUE KIDS & BABY is its kids and baby line, offering wear and goods for newborns to children.

Official Website: https://www.gelatopique.com/

gelato pique Instagram: https://www.instagram.com/gelatopique_official/

GELATO PIQUE KIDS & BABY Instagram: https://www.instagram.com/gelatopique_kids_baby/

gelato pique X: https://twitter.com/_gelatopique

gelato pique Facebook: https://www.facebook.com/gelatopique/

Main Sales Channels

DADWAY stores, Ginza Mitsukoshi, etc.

aden + anais Official Rakuten Ichiba: https://www.rakuten.co.jp/adenandanais

DADWAY Online Store: https://www.dadway-onlineshop.com/shop/pages/adenandanais.aspx

Instagram: https://www.instagram.com/adenandanaisjp

X: https://x.com/adenandanaisjp

Release Date: Scheduled for July 2, 2026 (Thu)

Company Profile

Company Name: DADWAY Co., Ltd.

Headquarters: 2-15-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Prefecture

Representative: President and CEO Hiroto Ohno

Established: October 1, 1992

Capital: 30 million yen

URL: https://www.dadway.com/

"Exciting days with children"

Founded in 1992. We bring "special" childcare items discovered from around the world to Japan. Instead of rigidly fitting them into Japanese molds, we maximize their value with our partners and customers by leveraging the inherent brilliance of the brands. Furthermore, we utilize this expertise to infuse functionality and design with the "essence" necessary for daily life, creating products together with manufacturers. We weave together the best of the world and Japan, adding color to families' everyday lives.