Kirakuni Shimizu Store Surpasses 10,000 Customers in 3 Months; Launches New Menu and Franchise Opportunities
Nagoya-based seafood izakaya brand 'Kirakuni' has expanded into Shimizu, reaching over 10,000 customers in just three months. Following this success, the company is enhancing its seasonal menu offerings and beginning to recruit franchise partners.
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- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
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## 1. Background of the Initiative
Three months have passed since the seafood izakaya brand 'Kirakuni,' which has garnered support in Nagoya, expanded to Shimizu, Shizuoka.
The 'Kirakuni Shimizu Station Store' has already surpassed 10,000 customers, receiving a significant response, primarily from locals.
The secret to its popularity lies in the store's concept, which is based on the brand’s core pillars of 'Seafood x Sake x Experience,' cultivated in Nagoya, and fused with the unique appeal of Shimizu, Shizuoka.
In addition to dishes using fresh seafood sourced directly from Shimizu Port, the store offers a variety of attractions, including sakes from across Japan, visually appealing 'Insta-worthy' dishes, and private rooms for a relaxed dining experience. Furthermore, the bright and attentive service provided by the staff has gained high support, broadening recognition of the venue not just as a place to eat, but as an 'experiential izakaya' that makes guests want to return.
## 2. Full Scope of the Initiative
Kirakuni Shimizu Station Store is now launching new seasonal menu items:
- Firefly squid claypot rice (Hotaru-ika no donabe-gohan)
- Egg-bound firefly squid (Hotaru-ika no tamago-toji)
- Sea bream with Chinese-style scallion sauce
- Sake mousse
The store is offering a wide lineup ranging from dishes that highlight the umami of seafood to desserts that incorporate local Shizuoka sake culture. Notably, the 'Sake Mousse' is attracting attention as a new sensation dessert made with local sake, contributing to increasing popularity among female customers.
Furthermore, by structuring the menu around fresh fish sourced directly from Shimizu Port, the store is strengthening the 'seafood experience that can only be tasted in this region.' Despite being a brand originating from Nagoya, it continues to evolve into a store that firmly incorporates the characteristics of Shimizu, Shizuoka. The store will actively continue to develop new menu items, pursuing the goal of creating an izakaya that guests never tire of, under the theme: 'A store where you discover something new every time you visit.'
In addition, following this growth, the brand has started recruiting franchise partners. It aims to further expand the 'Kirakuni Brand,' which evolves by incorporating the individuality of each region, across the country.
## 3. Store Overview
- Store Name: Kirakuni Shimizu Station Store
- Content: Seafood Izakaya
- Features: Fresh seafood directly from Shimizu Port / Sake from across Japan / Private rooms / Visually appealing menu
- Achievement: Surpassed 10,000 customers within 3 months of opening
- Expansion: Started recruiting franchise partners
## 4. To the Media
For media interview requests and inquiries, please contact the operating company, Targa Co., Ltd.
Three months have passed since the seafood izakaya brand 'Kirakuni,' which has garnered support in Nagoya, expanded to Shimizu, Shizuoka.
The 'Kirakuni Shimizu Station Store' has already surpassed 10,000 customers, receiving a significant response, primarily from locals.
The secret to its popularity lies in the store's concept, which is based on the brand’s core pillars of 'Seafood x Sake x Experience,' cultivated in Nagoya, and fused with the unique appeal of Shimizu, Shizuoka.
In addition to dishes using fresh seafood sourced directly from Shimizu Port, the store offers a variety of attractions, including sakes from across Japan, visually appealing 'Insta-worthy' dishes, and private rooms for a relaxed dining experience. Furthermore, the bright and attentive service provided by the staff has gained high support, broadening recognition of the venue not just as a place to eat, but as an 'experiential izakaya' that makes guests want to return.
## 2. Full Scope of the Initiative
Kirakuni Shimizu Station Store is now launching new seasonal menu items:
- Firefly squid claypot rice (Hotaru-ika no donabe-gohan)
- Egg-bound firefly squid (Hotaru-ika no tamago-toji)
- Sea bream with Chinese-style scallion sauce
- Sake mousse
The store is offering a wide lineup ranging from dishes that highlight the umami of seafood to desserts that incorporate local Shizuoka sake culture. Notably, the 'Sake Mousse' is attracting attention as a new sensation dessert made with local sake, contributing to increasing popularity among female customers.
Furthermore, by structuring the menu around fresh fish sourced directly from Shimizu Port, the store is strengthening the 'seafood experience that can only be tasted in this region.' Despite being a brand originating from Nagoya, it continues to evolve into a store that firmly incorporates the characteristics of Shimizu, Shizuoka. The store will actively continue to develop new menu items, pursuing the goal of creating an izakaya that guests never tire of, under the theme: 'A store where you discover something new every time you visit.'
In addition, following this growth, the brand has started recruiting franchise partners. It aims to further expand the 'Kirakuni Brand,' which evolves by incorporating the individuality of each region, across the country.
## 3. Store Overview
- Store Name: Kirakuni Shimizu Station Store
- Content: Seafood Izakaya
- Features: Fresh seafood directly from Shimizu Port / Sake from across Japan / Private rooms / Visually appealing menu
- Achievement: Surpassed 10,000 customers within 3 months of opening
- Expansion: Started recruiting franchise partners
## 4. To the Media
For media interview requests and inquiries, please contact the operating company, Targa Co., Ltd.
FAQ
What is the number of visitors to Kirakuni Shimizu Station Front Store?
It surpassed 10,000 people within 3 months of opening.
What kind of menu is offered at Kirakuni Shimizu Station Front Store?
We serve seafood dishes and sweets that make use of fresh ingredients, including firefly squid claypot rice, egg-steamed rice, Chinese scallion sauce with sea bream, and sake mousse made with local Japanese sake.
Is Kirakuni recruiting franchises?
Yes, we have started recruiting new franchisees in response to the store's growth.
What are the features of Kirakuni Shimizu Station Front Store?
The features include fresh seafood delivered directly from Shimizu Port, Japanese sake from all over Japan, photogenic menu items, and private room spaces.
What company operates Kirakuni Shimizu Station Front Store?
It is operated by Targa Corporation.