Kirakuni Shimizu Store Surpasses 10,000 Customers in 3 Months; Launches New Menu and Franchise Opportunities

## 1. Background of the Initiative

Three months have passed since the seafood izakaya brand 'Kirakuni,' which has garnered support in Nagoya, expanded to Shimizu, Shizuoka.

The 'Kirakuni Shimizu Station Store' has already surpassed 10,000 customers, receiving a significant response, primarily from locals.

The secret to its popularity lies in the store's concept, which is based on the brand’s core pillars of 'Seafood x Sake x Experience,' cultivated in Nagoya, and fused with the unique appeal of Shimizu, Shizuoka.

In addition to dishes using fresh seafood sourced directly from Shimizu Port, the store offers a variety of attractions, including sakes from across Japan, visually appealing 'Insta-worthy' dishes, and private rooms for a relaxed dining experience. Furthermore, the bright and attentive service provided by the staff has gained high support, broadening recognition of the venue not just as a place to eat, but as an 'experiential izakaya' that makes guests want to return.

## 2. Full Scope of the Initiative

Kirakuni Shimizu Station Store is now launching new seasonal menu items:

- Firefly squid claypot rice (Hotaru-ika no donabe-gohan)
- Egg-bound firefly squid (Hotaru-ika no tamago-toji)
- Sea bream with Chinese-style scallion sauce
- Sake mousse

The store is offering a wide lineup ranging from dishes that highlight the umami of seafood to desserts that incorporate local Shizuoka sake culture. Notably, the 'Sake Mousse' is attracting attention as a new sensation dessert made with local sake, contributing to increasing popularity among female customers.

Furthermore, by structuring the menu around fresh fish sourced directly from Shimizu Port, the store is strengthening the 'seafood experience that can only be tasted in this region.' Despite being a brand originating from Nagoya, it continues to evolve into a store that firmly incorporates the characteristics of Shimizu, Shizuoka. The store will actively continue to develop new menu items, pursuing the goal of creating an izakaya that guests never tire of, under the theme: 'A store where you discover something new every time you visit.'

In addition, following this growth, the brand has started recruiting franchise partners. It aims to further expand the 'Kirakuni Brand,' which evolves by incorporating the individuality of each region, across the country.

## 3. Store Overview

- Store Name: Kirakuni Shimizu Station Store
- Content: Seafood Izakaya
- Features: Fresh seafood directly from Shimizu Port / Sake from across Japan / Private rooms / Visually appealing menu
- Achievement: Surpassed 10,000 customers within 3 months of opening
- Expansion: Started recruiting franchise partners

## 4. To the Media

For media interview requests and inquiries, please contact the operating company, Targa Co., Ltd.