=LOVE Releases Music Video for New Song 'O-hime-sama no Tsukurikata' with Kiara Saito as Center!! A Life-Sized Anthem for Everyone Working Hard Every Day!!

The idol group =LOVE, produced by Rino Sashihara, has been achieving viral hits across multiple platforms. Their song 'Tokubetsu, Shite,' released last February, surpassed 140 million streams and 2.2 billion total views on TikTok. Furthermore, their new song 'Gekiyaku Chudoku,' which was pre-released in February, saw its music video reach 10 million views in a record 19 days and has exceeded 28 million streams.

Today, the music video for 'O-hime-sama no Tsukurikata,' a B-side track from their 20th single 'Gekiyaku Chudoku' set to release on April 1st (Wed), has been unveiled.

The new song 'O-hime-sama no Tsukurikata' features Kiara Saito as the center and is a life-sized anthem for everyone working hard every day.

The music video is set within a kamishibai (paper theater) story, where Saito plays the protagonist who dreams of becoming a princess. It's a princess success story where the other members secretly work hard to make her a princess as she makes earnest efforts.

The video is packed with highlights, including cute LIP scenes where the members' expressive faces can be glimpsed, and a dance performance in a dollhouse designed to look like a princess's room, radiating with cuteness.

=LOVE is currently on their largest-ever tour, the '=LOVE 8th ANNIVERSARY PREMIUM TOUR,' and is scheduled for the tour finals at Yokohama Stadium in Kanagawa Prefecture on April 18th (Sat) and 19th (Sun).

Furthermore, a large-scale =LOVE STADIUM LIVE event has been announced for June 20th (Sat) and 21st (Sun) at MUFG Stadium (National Stadium) in Tokyo, expected to draw approximately 120,000 people over two days.

Please continue to pay close attention to the accelerating momentum of =LOVE.

★ New Song 'O-hime-sama no Tsukurikata' Music Video

https://youtu.be/2udLA8-QuD8

'O-hime-sama no Tsukurikata'

Lyrics: Rino Sashihara

Composition: Keiya-amazuti-/Hiroto Kikuchi

Arrangement: Hiroto Kikuchi

Sound Director: Takayuki Yayama (Sony Music)

Recorded by Sony Music Studios Tokyo

[MUSIC VIDEO]

Director: Seito Nakajima (superbly inc.)

Choreographer: CRE8BOY

Producer: Tomoyuki Miike (north river)

Production Producer: Hiroaki Watanabe, Tourcier (PARADE Tokyo)