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Sleek Beauty House Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Saiko Nishisaka, hereinafter Sleek Beauty House), which operates 55 aesthetic salons nationwide (as of early June 2026) with the philosophy of "Radiance and Joy for All Women," has released new advertising visuals featuring image character Mayuko Kawakita.
Sleek Beauty House offers its original "Oriental Esthe" based on the principles of Eastern beauty, with "health and beauty" as its brand concept, providing personalized services to each customer. Mayuko Kawakita is active in various fields as an actress, model, and talent, garnering significant support for her beauty and her approachable, down-to-earth persona seen on TV programs and social media. Her dedication to maintaining her beauty and physique amidst a busy schedule, along with her positive and natural charm, aligns perfectly with Sleek Beauty House's brand concept of "health and beauty," leading to her appointment as the image character. Three types of advertising visuals will be rolled out under the theme "Towards 360° Overflowing Health and Beauty," expressing overflowing confidence and beauty achieved through a healthy mind and body. The concept is that of a spotlight shining on oneself as the protagonist of one's own life.
Sleek Beauty House, together with Mayuko Kawakita, will support and encourage all women who wish to "change."
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[Interview with Mayuko Kawakita]
Q. Do you have a favorite treatment?
I love the treatment care using the Oriental Pack. It has a wonderful scent, warms the body, and is very relaxing. I love it because I feel refreshed the morning after receiving this treatment!
Q. Do you have any recommended home care products?
At home, I love using the EMS device 'Realize.' I think it's great that I can take care of my whole body at my own pace, anytime and anywhere, even when I'm too busy to go to the salon or when a sudden photoshoot comes up. After the care, I can face the shoot feeling refreshed. And another is the beauty drink 'GG Shot.' I like its convenience, something I can drink even on days when I'm too tired from work to do anything else. It's like a good luck charm that I drink when I want to prepare my condition for the next day or for important appointments.
Q. Do you have any message for those who have never been to an esthetic salon but are thinking of going?
For first-timers, many might wonder if it will suit them, but Sleek Beauty House offers proposals tailored to each individual, so you can visit at your own pace. You'll also notice changes in your body that you might not have noticed yourself, so please try it at least once.
Q. What does esthetics mean to you, Mayuko?
For me, esthetics is a reward for working hard. When I'm busy, I tend to put myself last, but the time spent at the esthetic salon is a "special time" to relax. It's also an important time that makes me want to work harder in both my professional and private life!
[Mayuko Kawakita / Profile]
Born November 28, 1991. Born in New York, New York, USA. Fashion model, actress. Won the Grand Prix from approximately 100,000 applicants at the "9th All Japan Bishojo Contest." Selected as a regular on NTV's "Hirunandesu!" and broke through.
Official HP: https://mayuko-kawakita.amebaownd.com/
[Company Profile]
Sleek Beauty House will celebrate its 46th anniversary in 2026 and operates 55 esthetic salons nationwide (as of early June 2026). It offers Oriental esthetics based on Oriental medicine, supporting customers to achieve inner health and beauty, not just outer appearance. Over 590,000 customers have experienced Sleek Beauty House's courses. Recognized as a company where women thrive, it has won the "Forbes JAPAN WOMEN AWARD" for two consecutive years in 2021 and 2022.
- Company Name: Sleek Beauty House Co., Ltd.
- Representative Director: Saiko Nishisaka
- Headquarters Location: Kitakai Bldg. Shinbashi 3F, 6-4-9 Shinbashi, Minato-ku, Tokyo 105-0004
- Corporate Website: https://slim.co.jp/
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- Source: PR TIMES
- Category: 広告