New Ultra-Long Distance Footwear Brand <Mount to Coast> Lands in Japan for the First Time.

Stride Co., Ltd. (Headquarters: Chuo-ku, Tokyo) will begin sales of "Mount to Coast," a performance footwear brand specializing in ultra-long-distance running, in the Japanese market from Thursday, April 23, 2026. Armed with a range of proprietary technologies co-developed with world-class material partners, the brand offers shoes that sustain outstanding performance even in the harsh environments of ultramarathons. A total of four models—two road running models (R1 and P1) and two trail running models (T1 and H1)—will be rolled out simultaneously at retail stores nationwide and the official online store.

What is Mount to Coast?

Mount to Coast is a performance footwear brand born to squarely address the challenges faced on the ground in ultra-long-distance running. We create shoes that meet the standards of the world's most grueling races, enabling ultra-runners to challenge their own limits.

Behind this is the extreme demand of the sport of ultra-running. During races spanning hundreds of miles, midsoles wear out, forcing runners to prepare multiple pairs for changes. Feet swell during long hours of running, and some runners even cut open their uppers to relieve pressure. Mount to Coast was formed in 2024 to tackle this severity head-on.

Its development team consists of footwear engineers and materials specialists who have been active on the front lines of top industry brands. Based on a collaborative development structure with a global supply chain and world-class material partners, they established a suite of proprietary technologies in just two years since their founding. Shoes that maintain their performance even after hundreds of miles of running have already garnered high praise at major races and in the media worldwide.

Unique Technology Born from Collaboration with BASF

To solve these unique challenges of ultra-long-distance running, Mount to Coast has developed the following proprietary technologies. The driving force behind this is a strategic partnership with BASF, one of the world's largest chemical manufacturers. Through collaboration with partners at the forefront of material development, multiple innovative technologies were commercialized in just two years. With a speed that overturns the common sense of new brands, they are shaping the solutions demanded by the ultra-long-distance field.

TUNEDFIT™ Dual Lacing

A dual lacing system that allows for individual fit customization in the forefoot and midfoot. Even if your feet swell as the distance increases, you can adjust the tightness to continue running relaxed to the very end.

ZeroSag™

A revolutionary midsole insert co-developed with BASF. Applying the suspension technology of racing cars, it delivers outstanding cushioning without sagging, even over ultra-long distances.

LightCELL™

A proprietary supercritical foam midsole infused with nitrogen. While weighing only 50% of conventional EVA, it provides 45% higher energy return.

CircleCELL™

A high-performance midsole material made exclusively from 100% renewable raw materials (recycled organic waste, etc.). Using cutting-edge supercritical foaming technology, it achieves energy return equivalent to PEBA while boasting a running lifespan (durability) roughly twice that of PEBA.

Product Lineup

R1 ── The race-day model coveted by ultra-runners, which has rewritten numerous records

The flagship model designed for ultramarathons of 100km or more and stage races. The LightCELL™ supercritical foam and biomechanically designed midsole shape guide a smooth, flowing footstrike. In addition, two ZeroSag™ inserts maintain cushioning even over ultra-long distances. The TUNEDFIT™ dual lacing system flexibly accommodates foot swelling in the latter half of the race, supporting the challenge to push limits.

Price

¥27,500 (tax included)

Recommended Scenarios

Ultramarathons over 100km, multi-day road races

Weight

240g (US Men's 9 inches)

Upper

2 types of jacquard mesh (uses 40% recycled polyester)

Midsole

LightCELL™

Stack Height

35mm/27mm (8mm Drop)

Color Options

White

Black

P1 ── The next-generation stability shoe featuring an innovative support solution

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