[June 17 (Wed) 12:00 & More] The Era of 'Increasing Application Numbers' is Over. What is the 'Empathy-Based Hiring' Mechanism to Increase Your Company's Fans?

Sketch Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Yuichi Sakane) will hold a free online seminar titled 'Increase "Fans," Not "Numbers" | What is Empathy-Based Hiring?' over three days: Wednesday, June 17, Thursday, June 18, and Wednesday, June 24, 2026. The seminar is aimed at business owners and HR/recruitment personnel who are facing challenges in their recruitment activities.

Register here

"Applications come in. But it's hard to meet someone you think, 'This is the one.'"

You narrow down your target and refine your job descriptions.

Still, applications from people who are a "good fit for your company" don't increase.

→ What if, at the time of application, the applicant was already a "fan" of your company?

What if you could conduct recruitment like this?

This seminar is a free session where you can learn this mechanism in 45 minutes.

■ Background of the Event: The Limits of 'Recruitment Activities that Continuously Increase Application Numbers'

In today's era of a declining labor force, recruitment activities that focus solely on 'continuously increasing the number of applicants' are reaching their limits. Many companies are working on 'setting targets,' 'selecting appropriate PR channels,' and 'articulating their culture,' but they still face problems such as 'applications come in, but we can't find the right person' and 'post-hire mismatches and early turnover don't decrease.'

What is required for future recruitment activities is a design that maximizes results within a limited pool of applicants. How do you create a state where job seekers understand your company's culture and become 'fans' at the time of application? This seminar will convey that specific mechanism.

■ Seminar Details: 'Empathy-Based Hiring' that Creates Fans Before Applications

At Sketch, we are currently an organization of 9 people, but we have been carefully communicating our company culture through continuous information dissemination. As a result, we are increasingly meeting candidates who already empathize with our culture and are 'fans,' rather than having to explain the company from scratch during interviews. This has also helped reduce mismatches during hiring.

In this seminar, we will condense 45 minutes of know-how based on our own examples, explaining how to design a seamless pathway that connects 'Awareness → Interest → Application → Fostering Desire to Join,' rather than ending up with ad-hoc recruitment activities. We will reveal the know-how to transform your company from 'a company someone just happened to see' to 'a company they find themselves interested in.'

■ Event Overview

Seminar Name

Recruitment Strategy Seminar 'Increase Fans, Not Numbers'

Date & Time

Wednesday, June 17, 2026, 12:00 PM - 12:45 PM
Thursday, June 18, 2026, 1:00 PM - 1:45 PM
Wednesday, June 24, 2026, 5:00 PM - 5:45 PM

Format

Online (Zoom) *After registration, the Zoom URL will be sent to you by email.

Participation Fee

Free

Speaker

Naoki Ishihara (Manager, DX Promotion Office, Sketch Inc.)

Registration Method

Please register from the detailed page below.

Register here

■ Speaker Profile

■ Recommended for

Business owners, HR managers, and recruitment personnel facing challenges in recruitment activities

Those who feel they are not getting enough applicants even after posting job openings

Those struggling with early turnover or mismatches after hiring

Those who are unable to articulate their company culture well

Those who want to rethink recruitment as a 'management strategy'

■ Program Content (What you can learn in this seminar)

STEP 1: Articulating Your Company's Appeal

We will explain methods for gathering honest opinions from the field through employee interviews and identifying the core values of the organization. We will introduce our own case study of defining 'good people' as 'good guys' rather than just 'good people.'

STEP 2: Multi-faceted Deployment of Recruitment PR

We will explain the know-how to optimize and deploy the articulated primary information across Wantedly, note, job boards, and owned media, spreading one core message across multiple channels.

STEP 3: Continuous Dissemination and Improvement Cycle

We will analyze based on the applicant's 'level of empathy for your company,' standardize the content, and explain the mechanism to turn recruitment content into a '24/7 recruitment asset.'

About Sketch Inc.

[Time for change. For organizations and people.] We are a consulting company that supports the transformation of 'people and organizations,' focusing on recruitment consulting and extending to organizational development, system design, human resource development, training, AI utilization, branding, and new business support. No matter how excellent the product or vision, it is 'people' who make it happen. That is why we are seriously committed to 'strengthening companies through the power of human resources.'

https://sketch-consulting.co.jp/