Japan Mail Co., Ltd., which provides direct mail shipping agency services, releases a QR code tracking system

Japan Mail Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Masami Miyashita) will begin offering a new service 'QR Code Tracking System' from June 8, 2026, which combines DM (direct mail) shipping agency with QR code tracking.

This service prints a unique QR code on each DM for each addressee, and automatically records when, who, and how many times each page was viewed from the moment the customer scans the QR code. This enables real-time visualization of customer reactions after DM delivery, which was previously difficult to grasp, allowing sales representatives to immediately identify high-potential prospects and make timely approaches.

The 'Invisible Response' Problem of DM

Many companies face difficulties in measuring the effectiveness of DM after sending. Among consultations received, many companies have the following issues:

1. Not knowing who was interested

Even after sending DMs, there is no way to know which company or person showed interest, making it impossible to narrow down targets.

2. Missing responses even if they occur

Initial reactions such as 'viewing' or 'interest' before inquiries are overlooked, failing to convert interest into business discussions.

3. Timing of follow-up sales is off

Without knowing the timing of reactions, the moment of high customer interest is missed, and phone calls or emails often go unanswered.

4. Unable to measure effectiveness (relying on intuition)

Without numerical data on number of responses or response rates, it is not possible to utilize findings for future DM measures, and the improvement cycle does not work.

In such a state of 'invisible responses', opportunity loss continues to occur.

Mechanism of QR Code Tracking System

This service functions in four steps.

STEP 1: DM Sending

Print a QR code with a unique ID for each addressee on DMs (envelopes, postcards, etc.) and send them.

STEP 2: QR Scanning

When the customer scans the QR code, they are directed to your website. At this point, 'when and who accessed' is automatically recorded.

STEP 3: Web Behavior Tracking

Track which pages the customer viewed and how many times (requires installation of JavaScript tag).

STEP 4: Data Conversion and Sales Utilization

The collected access data is listed on a management screen. Sales representatives can check 'who, when, and what was viewed' in real time.

Differences from Conventional DM

Item

Conventional DM

QR Code Tracking DM

Response grasp

Unknown until inquiry

Identified upon access

Priority

List order (uniform)

Order of high interest

Timing

When sales convenience dictates

When customer shows interest

Follow-up

By groping

Action-based proposals

Users who have 'viewed the pricing page' or 'accessed multiple times in a short period' are clearly highly interested. By instantly identifying such users, limited sales resources can be focused on truly promising customers.

Main Functions and Acquired Information

The scope of obtainable information differs depending on whether the JavaScript tag is installed.

Information

Without JS tag

With JS tag

Access date/time and number of times

✓

✓

Who accessed (personal identification)

✓

✓

Viewed pages and transition history

✕

✓

Exit page identification

✕

✓

Real-time notification

✓

✓

Even without the tag, basic information such as 'who, when, and how many times accessed' can be obtained.

Especially Suitable Companies

Companies engaged in new customer development sales

Companies wanting to revive dormant customers

Companies wanting to numerically grasp the effect of DM measures

Pricing varies depending on the number of shipments, purpose, and optional details.

Please contact us for inquiries and quotations.

Service details page:

https://www.japanmail.co.jp/service_menu/qrcode

【Company Overview】

Company name: Japan Mail Co., Ltd. Business: Direct mail shipping agency Location: 〒160-0022 Tokyo, Shinjuku-ku, Shinjuku 5-10-12, Iwamoto Building 4F Representative: Representative Director and President Masami Miyashita Established: 2009

Contact for this matter Email: jm-information@japanmail.co.jp

TEL: 03-5919-8941 (main) Website: https://www.japanmail.co.jp/