キャンペーン

Hit Revenge Fantasy 'Reborn Rich' Starring Song Joong-ki Begins Nationwide Free Broadcast on BS10 Starting July 14 (Tue)!

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Published Jul 3, 2026 11:31 PM ・ Updated Jul 8, 2026 6:48 PM ・ 10 min read ・ Source: PR TIMES

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Hit Revenge Fantasy 'Reborn Rich' Starring Song Joong-ki Begins Nationwide Free Broadcast on BS10 Starting July 14 (Tue)! — Image: PR TIMES

⚡ Key Points

BS10, Japan's nationwide free BS broadcaster, will premiere the Korean drama 'Reborn Rich' starring Song Joong-ki starting July 14, airing weekdays at 5:00 PM.
A special advance screening of Episode 1 on July 4, exclusive cast interviews, and a premium giveaway campaign will enhance viewer engagement.

BS10, Japan's nationwide free BS broadcaster, will premiere the Korean drama 'Reborn Rich' starring Song Joong-ki starting July 14, airing weekdays at 5:00 PM. A special advance screening of Episode 1 on July 4, exclusive cast interviews, and a premium giveaway campaign will enhance viewer engagement.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001239.000008010.html Distributor: PR TIMES
Published: Jul 3, 2026

The nationwide free BS broadcaster 'BS10 (pronounced: Bi-Es-Ten)' will begin airing the Korean drama 'Reborn Rich' (25 episodes total) for free in Japan starting Tuesday, July 14, every weekday at 5:00 PM. Ahead of the official broadcast, a special advance screening of Episode 1—the dramatic prologue to the story—will air on Saturday, July 4, from 12:00 PM. To commemorate the broadcast, exclusive content including original cast interview videos available nowhere else and a must-see 'luxury giveaway campaign' for fans will be launched. The highly anticipated drama, which became a sensation in Korea, is making its Japan debut through a nationwide free broadcast on BS10—don’t miss it!

Broadcast Starts July 14 (Tue)! Weekdays at 5:00 PM: 'Reborn Rich'

Yoon Hyun-woo (Song Joong-ki), a loyal employee of South Korea’s powerful Sunyang Group, is abruptly betrayed and gunned down. When he awakens, he finds himself in 1987—a turbulent year of democratization—and has taken over the body of Jin Do-jun, grandson of Sunyang Group’s founder, Chairman Jin Yang-cheol (Lee Sung-min). Armed with memories from his past life and knowledge of the future, he vows revenge against the family that killed him and plots to take over the chaebol. He dives into the family’s ugly succession battle. / 25 episodes total (© SLL Joongang Co.,Ltd, Raemongraein Co., Ltd. all rights reserved.)

Cast & Crew

Starring: Song Joong-ki ('Vincenzo'), Lee Sung-min ('Misaeng'), Shin Hyun-been ('Hospital Playlist') and more

Directed by: Jung Dae-yoon ('She Was Pretty', 'W: Two Worlds')

Written by: Kim Tae-hee ('Sungkyunkwan Scandal')

[Program Page] https://www.bs10.jp/program/korea/zaibatsuke/

Why It’s Exciting: Highlights of the Drama

1) Unpredictable tension! A 'strategic success story' powered by future knowledge Jin Do-jun knows the future—such as the rise of a certain IT company and the outcome of a presidential election. Using this knowledge as a weapon, he outmaneuvers his relatives through successful investments and acquisitions, delivering an exhilarating viewing experience!

2) Song Joong-ki vs. Lee Sung-min! A breathtaking psychological battle between two legendary actors Lee Sung-min’s chilling portrayal of the cold, charismatic Chairman Yang-cheol, who rules the chaebol, earned numerous awards and became a social phenomenon. The intense mind games and psychological warfare between grandfather and grandson—enemies who gradually form a strange bond—will keep viewers on the edge of their seats.

Yoon Hyun-woo (Jin Do-jun) – Song Joong-ki

Jin Yang-cheol – Lee Sung-min

3 Special Campaigns to Celebrate BS10’s Free Broadcast!

1) Special advance screening of Episode 1 on July 4 (Sat)! Ahead of the official broadcast, Episode 1—the shocking prologue—will air on Saturday, July 4, from 12:00 PM. This episode depicts Yoon Hyun-woo’s dramatic past life and sets the story in motion in its final minutes.

2) BS10 Exclusive! Original interviews with cast members revealing Song Joong-ki’s true personality and behind-the-scenes secrets Exclusive original interview videos, available only here, will be released!

A special interview featuring Cho Han-cheol, who plays Jin Dong-gi (the chaebol’s second son), and Kang Gil-woo, who plays Baek Sang-woo (his cold-hearted right-hand man)—two actors who portray a deeply intense relationship at the heart of the story. They share behind-the-scenes insights on character development, secrets about working with Song Joong-ki, and messages for Japanese fans—topics you won’t hear anywhere else. (※ Details to be announced on the official website and SNS) Official X (formerly Twitter): https://x.com/BS10_asia (Account: @BS10_asia)

3) Broadcast Commemoration! Win ultra-luxury prizes including Song Joong-ki’s autographed items!

As a thank-you to viewers, we’re launching a campaign offering premium prizes you can’t get anywhere else—autographed postcards, calligraphy sheets, Polaroids, and original drama merchandise signed by Song Joong-ki himself!

To enter, simply follow the official BS10 Korean Drama account (@BS10_asia) and repost the designated campaign post during the entry period.

Details will be announced on the official website and SNS—follow us and stay tuned!

Official X (formerly Twitter): https://x.com/BS10_asia (Account: @BS10_asia)

How to Watch BS10

Station Overview

Station: BS10 (pronounced: Bi-Es-Ten)

Channel Number: BS200ch

Broadcast Area: Nationwide (BS broadcast)

Broadcast Type: Free

BS10 Homepage: https://www.bs10.jp/

Official X: https://x.com/BS10_asia (@BS10_asia)

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: SLL Joongang Co.,Ltd / Raemongraein Co., Ltd.

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images feature actor Song Joong-ki in various scenes from the drama 'Reborn Rich', including promotional artwork and stills. They also show other cast members, highlighting the drama's characters and setting.

Promotional image for 'Reborn Rich' featuring Song Joong-ki on the left and a collage of the cast on the right, with the drama title in Japanese and English.
Song Joong-ki, portraying a character, stands in a room with bookshelves in the background, wearing a white shirt and dark pants.
Two men, identified as Lee Sung-min and another actor, face each other in a tense moment, one in traditional attire and the other in a fur-collared coat.
A group of actors, including Song Joong-ki, are gathered in a room, looking upwards, suggesting a scene from the drama.
Song Joong-ki, wearing a suit and glasses, is seen getting out of a yellow taxi on a street, looking to his left.

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 11:31 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:08 PM
AI structured & analyzed　Jul 7, 2026 7:06 AM
Desk-reviewed & published　Jul 3, 2026 11:31 PM

FAQ

Where can I watch 'Reborn Rich'?

On BS10 (BS200ch), nationwide free broadcast, Mon-Fri at 5 PM starting July 14.

Is there an advance screening of Episode 1?

Yes, a special advance screening on July 4 (Sat) at 12 PM.

How to enter the signed merchandise giveaway?

Follow @BS10_asia on X and repost the campaign post.

What is BS10's channel number?

BS200ch, available via SKY PerfecTV! and other BS-compatible services.

Where can I watch the exclusive cast interviews?

On the official BS10 website and @BS10_asia on X.

Cite this article — HOW TO CITE

Washin AI News Desk“Hit Revenge Fantasy 'Reborn Rich' Starring Song Joong-ki Begins Nationwide Free Broadcast on BS10 Starting July 14 (Tue)!”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%B8%E3%83%A3%E3%83%91%E3%83%8D%E3%83%83%E3%83%88%E3%83%96%E3%83%AD%E3%83%BC%E3%83%89%E3%82%AD%E3%83%A3%E3%82%B9%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0/en/news/2026-07-03-%E3%82%BD%E3%83%B3-%E3%82%B8%E3%83%A5%E3%83%B3%E3%82%AE%E4%B8%BB%E6%BC%94%E3%81%AE%E5%A4%A7%E3%83%92%E3%83%83%E3%83%88%E5%BE%A9%E8%AE%90%E3%83%95%E3%82%A1%E3%83%B3%E3%82%BF%E3%82%B8%E3%83%BC-%E8%B2%A1%E9%96%A5%E5%AE%B6%E3%81%AE%E6%9C%AB%E6%81%AF%E5%AD%90-reborn-ri

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