Bringing New AI Search-Era Marketing 'GEO' to Japan: General Trading Secures Exclusive Agency Rights for Weimob Services

General Trading Co., Ltd. (Headquarters: Chuo-ku, Kobe; Representative Director: Hiroyuki Ueda) announced that, based on a contract with YUNGYUE INTERNATIONAL LTD., it has acquired exclusive agency rights for the Japanese market for the GEO (Generative Engine Optimization) service provided by Chinese digital marketing SaaS company Weimob Technology Co., Ltd.

Through this agreement, General Trading will begin full-scale business operations, including implementation support and sales activities for GEO services in Japan.

■ Integration with the WeChat Ecosystem

Weimob is known as a partner providing solutions such as mini-program development, CRM, and e-commerce construction within the WeChat ecosystem, offered by major Chinese IT firm Tencent.

WeChat is a massive platform in China that integrates social networking, payments, and e-commerce, with mini-programs serving as a critical customer touchpoint for businesses. Weimob has leveraged this ecosystem to support the digitalization and sales growth of many enterprises.

■ New Strategy for the AI Era: 'GEO Marketing'

The core of this initiative is 'GEO Marketing' deployed by Weimob.

GEO is a new marketing method that creates a state where a company's brand is cited or recommended in responses from generative AI such as ChatGPT. Unlike traditional SEO, which aims for higher ranking in search results, GEO aims to 'enter the AI's answer itself.'

- Information easily recognized by AI
- Strategic information placement across multiple platforms
- Content structures that are easily cited
- Maximizing brand exposure within AI responses

By executing these elements integratively, it becomes possible to directly influence users during the initial stages of their decision-making process.

■ Expansion into the Japanese Market

General Trading has previously provided marketing support specializing in 'building sales structures' within the cross-border e-commerce and live commerce sectors for China. With this agreement, the company will combine the WeChat ecosystem and GEO marketing to support Japanese companies in entering the Chinese market and building competitive advantages in the AI era.

Service provision will be handled by Weimob, YUNGYUE INTERNATIONAL will oversee coordination on the Chinese side, and General Trading will act as the exclusive sales and implementation agency for the Japanese market.