J SPORTS and WOWOW Partner to Broadcast the World’s Largest Cycling Race, Tour de France, to Reach More Viewers
Key facts
- J SPORTS and WOWOW Partner to Broadcast the World’s Largest Cycling Race, Tour de France, to Reach More Viewers
- J SPORTS and WOWOW have announced a partnership to jointly broadcast all 21 stages of the Tour de France, aiming to expand viewership by leveraging each company's strengths in sports and entertainment broadcasting.
- Source: PR Times
- Date: June 16, 2026
Direct answer
J SPORTS and WOWOW have announced a partnership to jointly broadcast all 21 stages of the Tour de France, aiming to expand viewership by leveraging each company's strengths in sports and entertainment broadcasting.
- Citation
- J SPORTS and WOWOW Partner to Broadcast the World’s Largest Cycling Race, Tour de France, to Reach More Viewers (June 16, 2026), PR Times
- Source
- PR Times
- Date
- June 16, 2026
J SPORTS and WOWOW have announced a partnership to jointly broadcast all 21 stages of the Tour de France, aiming to expand viewership by leveraging each company's strengths in sports and entertainment broadcasting.
📋 Article Processing Timeline
- 📰 Published: June 16, 2026 at 03:00
- 🔍 Collected: June 15, 2026 at 18:21
- 🤖 AI Analyzed: June 15, 2026 at 22:10 (3h 48m after Collected)
J SPORTS (J Sports Inc., headquartered in Koto-ku, Tokyo, President and CEO Soh Sato, hereinafter "J SPORTS"), a sports television broadcaster, has announced a partnership with WOWOW Inc. to jointly deliver all 21 stages of the Tour de France, the world’s largest cycling road race.
As part of this initiative, the Tour de France will be available not only through J SPORTS’ broadcast and streaming platforms but also via "WOWOW On Demand."
The Tour de France is the world’s largest cycling race, broadcast in over 190 countries and regions. The 113th edition will begin on July 4 in Barcelona, Spain, and travel across various regions of France over approximately three weeks before concluding in Paris.
By combining J SPORTS’ long-standing expertise in cycling race broadcasts with WOWOW’s broad entertainment offerings, the collaboration aims to bring the excitement of the Tour de France to a wider audience.
Kamei Nobuaki, Director and Head of Programming and Production at J SPORTS, said:
"Leveraging our years of experience in broadcasting the Tour de France, we aim to deliver its depth and excitement to even more viewers. Through our collaboration with WOWOW, we hope to introduce this incredible race to new audiences."
Kuchigaki Tōru, Senior Executive Officer at WOWOW Inc., added:
"Since its launch, WOWOW’s sports programming has focused on showcasing the 'highest level of competition' worldwide, while continuously exploring new sports. Thanks to this collaboration with J SPORTS, we are now able to bring the Tour de France, a global sporting event, to our subscribers. We hope viewers will enjoy this event alongside our broader sports content."
## About J SPORTS
J SPORTS is a sports television network that delivers a wide range of domestic and international sports, including baseball, rugby, cycling road races, and motorsports.
https://www.jsports.co.jp/
## About WOWOW
WOWOW is Japan’s first private satellite broadcasting company, offering entertainment such as international and domestic films, music concerts, sports, and original dramas through three channels and a video-on-demand service.
https://www.wowow.co.jp/
## Contact Information
J Sports Inc.
J SPORTS Customer Center: 0570-099-333 (Navi Dial / 10:00 AM – 8:00 PM)
J SPORTS Official Website: https://www.jsports.co.jp/
As part of this initiative, the Tour de France will be available not only through J SPORTS’ broadcast and streaming platforms but also via "WOWOW On Demand."
The Tour de France is the world’s largest cycling race, broadcast in over 190 countries and regions. The 113th edition will begin on July 4 in Barcelona, Spain, and travel across various regions of France over approximately three weeks before concluding in Paris.
By combining J SPORTS’ long-standing expertise in cycling race broadcasts with WOWOW’s broad entertainment offerings, the collaboration aims to bring the excitement of the Tour de France to a wider audience.
Kamei Nobuaki, Director and Head of Programming and Production at J SPORTS, said:
"Leveraging our years of experience in broadcasting the Tour de France, we aim to deliver its depth and excitement to even more viewers. Through our collaboration with WOWOW, we hope to introduce this incredible race to new audiences."
Kuchigaki Tōru, Senior Executive Officer at WOWOW Inc., added:
"Since its launch, WOWOW’s sports programming has focused on showcasing the 'highest level of competition' worldwide, while continuously exploring new sports. Thanks to this collaboration with J SPORTS, we are now able to bring the Tour de France, a global sporting event, to our subscribers. We hope viewers will enjoy this event alongside our broader sports content."
## About J SPORTS
J SPORTS is a sports television network that delivers a wide range of domestic and international sports, including baseball, rugby, cycling road races, and motorsports.
https://www.jsports.co.jp/
## About WOWOW
WOWOW is Japan’s first private satellite broadcasting company, offering entertainment such as international and domestic films, music concerts, sports, and original dramas through three channels and a video-on-demand service.
https://www.wowow.co.jp/
## Contact Information
J Sports Inc.
J SPORTS Customer Center: 0570-099-333 (Navi Dial / 10:00 AM – 8:00 PM)
J SPORTS Official Website: https://www.jsports.co.jp/
FAQ
Where can I watch the Tour de France?
Available on J SPORTS (TV and streaming) and WOWOW On Demand.
Do I need a WOWOW subscription to watch?
No, it's also broadcast on J SPORTS, which has separate viewing options.
When is the 2025 Tour de France scheduled?
It starts on July 4 in Barcelona, Spain, and runs for about three weeks.
What's the difference between J SPORTS and WOWOW?
J SPORTS focuses on sports; WOWOW offers films, music, and sports entertainment.
Can I watch missed stages on demand?
Yes, both platforms offer on-demand replay of all stages.