Cumulative Series Sales of 5.6 Million Units! Color Contact Lens Brand "FAIRY" Unveils Complete Brand Visual Refresh!

Sincere Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President and Representative Director: Ken Nakamura) will completely refresh the brand visuals for "FAIRY," a color contact lens brand highly popular among women in their 20s to early 30s, starting July 1, 2026 (Wed).

To commemorate this renewal and allow more customers to experience the new "FAIRY," a special campaign offering special prices on eligible products will be held starting July 15 (Wed). (Some stores will implement this early starting July 1 (Wed)).

A New "FAIRY" Worldview: Designs for Adult Women to Enjoy More Freely

"FAIRY" has been loved by many women as a color contact lens brand that allows them to express their individuality through a variety of sizes and colors. With this renewal, the brand's strengths of "transparency" and "elegance" will be further refined in the new visuals.

The new creative features model Yuuna Suzuki (https://www.instagram.com/yuuna_suzuki/), who is popular among women of the same generation. She embodies the natural beauty that adult women in their 20s to 30s aspire to: "unaffected yet somehow sophisticated."

Please enjoy the natural and elegant eye update proposed by the new "FAIRY."

Two Series to Choose From Based on Your Lifestyle

FAIRY offers two series designed to complement adult women in all their scenes. With this visual refresh, creative content will be developed to more intuitively convey the appeal of each series.

・SHIMMERING SERIES / 9 Colors Total

"Achieve transparency and moisture with gentle glitter."

These "Naturame®" color contacts feature fine pearl (glitter) particles that blend naturally into the eyes, creating a juicy sparkle that catches the light. The glitter provides a natural highlight, adding subtle radiance and dimension without being overly flashy. The colored diameter ranges widely from 12.6mm to 13.6mm, with a rich variety of designs from those suitable for daily use to those that allow you to fully enjoy the glitter. This is a popular series for special weekend outings or when you want to add a touch of glamour to your eyes.

※ Two of these colors (Highlighter/Lavender Nude) are also available in a "1-Month Replacement Type (1Month)."

・NEUTRAL SERIES / 6 Colors Total

"Subtly infuse your eyes with freshness and transparency."

This natural design series enhances the beauty of your original eyes, whether you're going for a natural look or want to add a little enhancement. With transparent coloring that blends seamlessly with your eye color, it creates a natural finish that doesn't stand out in any situation, such as at work or school. It is loved as an essential staple for daily makeup.

※ Three of these colors (Air Beige/Little Brown/Neutral Brown) are also available in a "1-Month Replacement Type (1Month)."

New Visual Release Commemoration! Special Campaign with 20% OFF 1Day and 15% OFF 1Month Lenses!

To deliver the new "FAIRY" worldview to everyone, we will be holding a limited-time special campaign to celebrate the brand visual refresh.

This is a perfect opportunity to try out new colors you've been curious about or stock up on your daily staple lenses at a great price, just in time for the summer outing season.

Please take this opportunity to find the perfect lens for your eyes.

【Campaign Overview】

Details: FAIRY 1Day All 15 Colors: 20% OFF

FAIRY 1Month All 5 Colors: 15% OFF

Period: July 15, 2026 (Wed) - July 31, 2026 (Fri)

※ Some retailers, including our own sales site, will begin the campaign early starting July 1, 2026 (Wed).

※ Some participating stores may not be implementing this campaign.

Long-Awaited "EC Exclusive Colors" Now Available in Physical Stores!

In conjunction with this brand visual refresh, limited colors that were previously only available through our online store (EC) will now be sequentially available at handling physical stores nationwide, including Chuo Contact and Megane Super.

We have received a large number of requests from customers via social media and other channels, such as "I want to see the actual subtle colors and glitter before choosing" and "I want to get them at the store today."

This expansion of colors available in physical stores is a long-awaited update that responds to the passionate voices of our customers.

In stores, along with display fixtures expressing the new "FAIRY" worldview featuring Yuuna Suzuki, we will deliver an even greater sense of excitement for "finding the perfect color for yourself."

Please find your favorite lens that matches your daily makeup and mood at a store near you.

▶ Latest information will be posted on FAIRY's official SNS and Sincere's website.

Official Instagram: @fairy1day_jp (https://www.instagram.com/fairy1day_jp)

Brand Site: https://www.sincere-vision.com/brand/fairy/

▶ Official Sales Site: FAIRY REPUBLIC (https://fairy-republic.jp)

Product Overview ■■

Manufacturer and Distributor: Sincere Co., Ltd. Sales Name: Fairy 1 Day UV, Fairy 1 Month UV

Single-use colored contact lenses for vision correction

Reusable colored contact lenses for vision correction

Highly Controlled Medical Device Approval Number: 30200BZX00030A01 / 30500BZX00093A01

Usage Period: 1-day replacement / all-day wear, 1-month replacement / all-day wear

Contents: 10 lenses per box, 2 lenses per box

Base Curve: 8.6mm

Lens Diameter: 14.2mm, 14.5mm (1Day only)

Colorant Inclusion Structure: Sandwich structure

Power Range: 0.00, -1.00 to -6.00 (0.25 steps), -6.50 to -8.00 (0.50 steps)

Water Content: 38.0%

UV Cut Rate: UV-A approx. 86%, UV-B approx. 98% (Company's measured value at -3.00D)

Moisturizing Ingredient: MPC Polymer (in solution)

Company Overview ■■

Company Name: Sincere Co., Ltd. (TSE Standard Market: 7782)

Headquarters Location: 1-28-34 Hongo, Bunkyo-ku, Tokyo 113-0033, Hongo MK Bldg. 6F

Business Activities: Contact lens business, consulting business, system business

Representative: Ken Nakamura, President and Representative Director

Licenses and Permits: Medical Device Manufacturer (13BZ201476)

First Class Medical Device Manufacturer and Distributor (13B1X10069)

Sales of Highly Controlled Medical Devices, etc. (2020 Bunbunseiyaku No. 1227)

Quasi-drug Manufacturer (13DZ200332)

Quasi-drug Manufacturer and Distributor (13D0X10599)

Cosmetics Manufacturer (13CZ201704)

Cosmetics Manufacturer and Distributor (13C0X11604)

ISO 13485:2016 (JQA-MD0059)

Homepage: https://www.sincere-vision.com