Harmonyland 35th Anniversary: JR Yoku Station Renovation and 'Algae Kitty' Exhibition

Overview Harmonyland, a Sanrio character park in Hiji Town, Oita Prefecture, is celebrating its 35th anniversary with a comprehensive renovation of the JR Yoku Station, the gateway to the town. Furthermore, for a limited time, the 'Algae Kitty'—a character that gained popularity at the Japan Pavilion during the Osaka-Kansai Expo—will be exhibited at the adjacent 'Koryu Hiroba HiCaLi'.

In addition, a regional tour project utilizing the new Sanrio app 'Omoide Badge' will be launched, offering visitors a tourism experience that spans Harmonyland and various spots throughout Oita Prefecture.

Algae Kitty Exhibition Details at Koryu Hiroba HiCaLi - Period: Expected from Tuesday, July 7, 2026, to Sunday, March 28, 2027 - Location: Koryu Hiroba HiCaLi - Exhibits: Algae Kitty displays, introduction panels for all 32 algae species, 35th-anniversary decorations, and photo spots.

JR Yoku Station Renovation Details - Timeline: Staged rollout from around July 2026 - Location: JR Yoku Station - Features: Exterior station decoration, renovated waiting room design, and the adoption of the 35th-anniversary theme song 'Smylink!' as the arrival melody.

Oita Prefecture Tour Project: 'Travel Oita with Hello Kitty' - Period: Expected from Friday, July 17, 2026, to Wednesday, September 23, 2026 (Public Holiday) - Concept: Digital badge rally using the app. - Participating Spots: Harmonyland, Oita Hello Kitty Airport, Koryu Hiroba HiCaLi, Oita Prefectural Art Museum (OPAM), Oita Station. - Novelty Exchange: Harmonyland, Oita Prefectural Art Museum (OPAM).