From Harmonyland in Oita, Hello Kitty Appears for the First Pitch & Limited Uniforms Distributed! Report on Fukuoka SoftBank Hawks' 'Pinkful Day 2026' where Everyone Got Along and Turned the Stadium Pink

Sanrio Entertainment Co., Ltd. (Headquarters: Tama, Tokyo; President: Aya Komaki), which operates the theme parks 'Sanrio Character Park Harmonyland' (Hiji, Oita) and 'Sanrio Puroland' (Tama, Tokyo), sponsored the 'Pinkful Day 2026' event held by the Fukuoka SoftBank Hawks at Mizuho PayPay Dome Fukuoka on Friday, May 8, 2026. We are providing a flash report on the day's events.

Details page: https://www.sanrio-entertainment.co.jp/news/260421/

Sanrio Entertainment operates Harmonyland, which is in Kyushu like the Fukuoka SoftBank Hawks, and Puroland in Tokyo. The company values Sanrio's corporate philosophy of 'Minna Nakayoku' (Getting Along Together) and the desire to deliver fun and excitement through entertainment. Additionally, with a long history of involvement in cervical cancer awareness activities, such as the 'Hellosmile' project, the company deeply sympathized with the purpose of this event, including sponsoring Pinkful Day, and sponsored it for the second consecutive year.

The stadium was greatly enlivened with Hello Kitty, Cinnamoroll, Pompompurin, and Wish me mell appearing in various scenes. It was impressive to see people of all ages and genders enjoying themselves in their own way, whether by watching the game wearing the distributed 'Hello Kitty Pinkful Limited Uniform' or by using fans designed with Sanrio characters as photo props for commemorative pictures at the photo spots set up in the stadium.

Sanrio Entertainment will continue to foster connections between people through diverse entertainment and expand the circle of 'Minna Nakayoku' across generations and regions.

[What is Pinkful Day?]

It is an event provided by the Fukuoka SoftBank Hawks that offers a 'non-ordinary' entertainment experience. The stadium is dyed pink with limited-edition uniforms distributed to all attendees, and everyone can enjoy it in their own way through various exclusive plans, in addition to watching the baseball game. The color pink, which easily evokes a sense of the extraordinary and excitement, is a history and symbol of 'Taka Girl ♡ Day.' Combined with 'Full,' meaning 'to be filled,' it embodies the hope that the day will be filled not only with the stadium being filled with pink but also with 'fun' and 'excitement' for all attendees, along with the players' powerful performance.

'Pinkful Day 2026' Event Report

A Pink-filled Stadium Welcomed Visitors

On Friday, May 8, the 'Hello Kitty Pinkful Limited Uniform' was distributed to those with tickets for the day's game. This uniform was unveiled on Saturday, February 21, when Hello Kitty appeared on a special stage at the Fukuoka SoftBank Hawks' camp in Ikimenomori Sports Park, Miyazaki City. The dark navy uniform, contrasting with the theme color pink, is designed to be easily worn by anyone, regardless of age or gender. As attendees wore it, a great sense of unity was created throughout the venue, creating a splendid scene unique to Pinkful Day.

▲ Uniform announcement in Miyazaki

Furthermore, attendees were also randomly given one of six types of fans, each designed with Harmonyland's 35th anniversary and Hello Kitty, Cinnamoroll, Pompompurin, Wish me mell, Kuromi, or My Melody. As an item to make watching the game more enjoyable, many attendees watched the game holding the fans. At a booth introducing the charm of Harmonyland, which is celebrating its 35th anniversary and gaining more excitement, a follow campaign for Harmonyland's official social media was also conducted, with original postcards given to those who followed. Photo panels also appeared outdoors, creating a space where people could enjoy taking pictures in a cute, Sanrio theme park-like world.

Fan Service Programs Held Before the Game

The pre-game fan service programs 'Catch with Players' and 'On Your Marks' provided a valuable opportunity for children to get up close with their admired players on the grounds of Mizuho PayPay Dome Fukuoka, a place they normally cannot enter. Participants were recruited through the All Japan Women's Baseball Federation, for which Hello Kitty serves as an ambassador, making it a very special time for the participating children.

Finally to the Game! Hello Kitty and Friends Appeared on the Field, Brightening the Venue

Before the game started, Hello Kitty in her Pinkful limited uniform...