Mimi33 Introduces 'Cap Pierce': A New Jewelry Category for Cap Brims

mimi33 is launching 'Cap Pierce' as a new proposal for enjoying styling across the entire facial area.

This item brings subtle depth to profile views and elevates the impression of cap styles, which can be difficult to vary. As a decoration that goes beyond the ears, it expands the range of styling.

While earrings have traditionally been enjoyed as decorations confined to the ear area, diversifying styling trends are now viewing facial impressions from a broader perspective.

mimi33 has redefined earrings not just as 'decorations for the ears' but as 'elements that design the entire head area starting from the ears.'

### What is Cap Pierce? It features a clip-on specification that allows it to be incorporated into your existing caps or hats. Since it does not directly touch the skin, it can be proposed to those who could not enjoy earrings due to allergies, making it easy for people of all ages and genders to adopt.

Designs range widely from accent pieces featuring bijoux and natural stones to casual chain motifs. Using multiple pieces together creates a more three-dimensional profile styling.

### Specifications Two types are available: Hoop and Clip.

The hoop type adopts a spring-loaded opening/closing mechanism matched to its minimal shape, achieving both smooth attachment/detachment and a stable fit. Protrusions are applied to the contact surface to increase friction, resulting in a design that is resistant to falling off.

### Lineup - DG270001S: ¥3,410 - DG270002S: ¥2,310 - DG270003S: ¥2,310 - DG270004S: ¥3,630 - DG270005S: ¥2,970 - DG270006S: ¥3,300 - DG270007S: ¥2,970 - DG270008S: ¥2,970

### Sales Details - Phase 1 Online Store Advance Sale: Starts April 25, 2026 (Sat) 10:00 AM - Release Dates: Phase 1 on April 29, 2026 (Wed) / Phase 2 on June 17, 2026 (Wed) - Availability: mimi33 Online Store and physical locations.

### Product Information - Material: Nickel-free / Baked coating finish (a highly durable coating used on electronic devices like PCs). - Made in Japan.

### NEW ERA Custom Items At the same time, NEW ERA® collaboration caps and bucket hats will also be released.