Sunshine Aquarium (Ikebukuro, Tokyo) will be conducting an advertising takeover on JR Saikyo Line trains from June 29 (Mon) to July 12 (Sun), where the aquarium's creatures will deliver "summer greetings" from within the train cars.
Inside the trains, alongside photos of popular creatures from Sunshine Aquarium, such as cape penguins and Asian small-clawed otters, a message will be delivered from the aquarium: "Wishing You a Cool Summer."
Traditionally, summer greetings are sent between the Minor Heat solar term (around July 7) and the day before the Beginning of Autumn (around August 7). However, this year, with mid-May already experiencing midsummer days earlier than usual, and the heat already intensifying, this takeover aims to bring a sense of coolness and comfort to passengers, delivering seasonal greetings a little ahead of time.
The train interiors will be decorated with hanging posters featuring photos of creatures like jellyfish and penguins that evoke a sense of "coolness" and "healing," along with door-side advertisements designed to look like letters from the aquarium's animal care staff, postcard-style door glass stickers, and window-top displays resembling calendars.
This train, designed to offer passengers a moment of "coolness" during their commute or leisure travel to Ikebukuro, will run daily somewhere along its route throughout the period.
In conjunction with the "Sunshine Aquarium Refreshing Summer Festival 2026" starting July 17 (Fri), please enjoy the cool summer messages delivered from the aquarium.
*This press release can be downloaded here: d20364-1124-70e5d2dd66523a0734ca42a4865b45b7.pdf
Implementation Overview■
Exhibition Period: June 29 (Mon) - July 12 (Sun)
Train Used: Commuter train, Series E233 (10-car formation), 1 set
Exhibition Section: JR Saikyo Line / Rinkai Line, Kawagoe ~ Ebina section, Kawagoe ~ Shin-Kiba section
*The operating section will vary by day.
Advertisement Types: Train takeover using hanging posters, door-side ads, window-top ads, and door glass stickers.
*Please refrain from inquiring with the railway company or station staff regarding train sets or operating information. *The operating period is subject to change or cancellation without notice.
*Trains may be suspended even during the operating period. *Operation may not be available on the final day due to removal work.
A message of "coolness" from the aquarium, even on hot days.
Hanging Posters■
Popular creatures from Sunshine Aquarium, such as cape penguins and jellyfish, are introduced with refreshing photos. They are presented with the message "Wishing You a Cool Summer."
Window-Top Displays■
Popular aquarium creatures are featured in a calendar-style design. Images of pelicans taking flight by the water create a summery and cool atmosphere.
Door-Side Ads■
Designed to resemble "summer greeting" letters from the aquarium's animal care staff. Please enjoy imagining whose hand is depicted.
Door Glass Stickers■
Postmark designs featuring Sunshine 60 Building and penguins, and stamp-like designs capturing creatures swimming leisurely, deliver summer messages from the aquarium.
Beat the intense heat with refreshing sea lion events and mist! "Sunshine Aquarium Refreshing Summer Festival 2026"
From July 17 (Fri) to August 30 (Sun), the "Sunshine Aquarium Refreshing Summer Festival 2026," a limited-time summer event full of refreshing experiences, will be held! It features content that allows visitors to enjoy coolness, including the "Sea Lion Soaked Great Operation!" sea lion performance time, which uses a large amount of water and may require participants to change clothes. Please visit Sunshine Aquarium as an outing destination to enjoy yourselves even in the intense heat.
*Details will be announced later on the aquarium's website.
*This press release can be downloaded here → https://prtimes.jp/a/?f=d20364-1124-70e5d2dd66523a0734ca42a4865b45b7.pdf
*Content and schedule are subject to change or cancellation due to circumstances.
*Images are for illustrative purposes only.
*All prices include tax.
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Sunshine Aquarium Overview■
Location: Sunshine City World Import Mart Building Rooftop, 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo
Business Hours: 10:00 - 19:00
*Last admission is 30 minutes before closing. *Hours vary by season and day of the week.
Admission Fees: Adults (high school students and above) ¥2,600~, Children (elementary and junior high school students) ¥1,300, Toddlers (4 years and older) ¥800 *Fees vary by period and special openings.
Inquiries: Sunshine Aquarium 03-3989-3466 https://sunshinecity.jp/aquarium/
*On Saturdays, Sundays, holidays, and specific dates, purchasing a timed-entry ticket or obtaining a date-designated online numbered ticket is recommended. For details, please check the aquarium's website.
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FACT BOX
- Source: PR TIMES
- Category: 広告