Rare Black Wagyu Beef Raised Consistently from Birth to Shipment ~From the San'ei Farm in Taiki Town, Hokkaido, the Town of the Universe~ Brand Wagyu: Tenku Wagyu (Soraushi) -RELEASE-

San'ei Farm Co., Ltd. (Headquarters: 5-1 Higaishi, Taiki Town, Hiroo District, Hokkaido, Representative Director: Takeo Suzuki) has started selling a new brand, 'Tenku Wagyu ~Soraushi~', with the desire to deliver 'value' with their thoughts. This new brand was established to achieve 'regional activation and recognition as a town of the universe', and details can be confirmed on the official homepage of San'ei Farm | Circular Large-Scale Dairy Farming in Southern Tokachi, Taiki Town, Hokkaido.

San'ei Farm Overview

Background to the Sixth Industrialization

San'ei Farm in Hokkaido, Tokachi, Taiki Town is a large-scale farm with about 3,000 dairy cows and about 120 black wagyu cattle. We have been sending 'raw materials' such as raw milk and beef cattle to the market.

However, what we really want to deliver is what lies beyond that. We want to 'directly convey to our customers' and 'see the faces of those who enjoy eating' the things we have raised with our own hands.

Such thoughts led to the start of our efforts to deliver from production to sales with our own hands.

~Only 20-25 heads are fattened at a time~

We observe the movement of the ears, the condition of the eyes, and changes in eating habits on a daily basis, and adjust the feed according to the health and season of the cattle. In addition to the pasture grown on the farm, we also incorporate feed made from fermented birch bark to reduce the burden on the stomach. Such accumulation, with the health of the cattle as the top priority, creates a fine marbling and a good texture.

Features of Tenku Wagyu ~Soraushi~

Tenku Wagyu ~Soraushi~ provides frozen processed products of black wagyu beef and is specialized in the purchase of black wagyu beef as gifts for customers who want to create a special day. Our uniqueness and strength lie in the fact that we raise rare black wagyu beef consistently from breeding to fattening to shipment, and take responsibility for the quality until the end, keeping track of the health status since childhood.

~Value born from limited numbers~

Because we raise them carefully for about two and a half years, we can only deliver 2-4 heads per year. This is a reliable quality and rare taste born from this environment and effort.

New Brand Development Method

Products are sold nationwide (excluding some remote islands) through EC sites, furusato tax, and Taiki Town Road Station. Purchases can be made from the San'ei Farm Tenku Wagyu (Soraushi) Shop, and we plan to penetrate the market mainly through SNS dissemination and various media listings.

Collaborative Campaign with Hokkaido Shimbun

Product and Service Lineup

In addition to steak and slice products of fillet, sirloin, and ribeye, Tenku Wagyu ~Soraushi~ also offers processed products such as hamburgers and roast beef. We also offer set sales, and if you purchase this, you will receive a free shipping benefit.

Fillet Steak Sirloin Steak Ribeye Steak Sirloin Slice

Ribeye Slice Shoulder/Chuck/Rump 3-Kind Corner Cut Hamburger Roast Beef

Price Setting

Single Item Products ■

Tenku Wagyu [~Soraushi~] Fillet Steak 200g / 5,400 yen

Tenku Wagyu [~Soraushi~] Sirloin Steak 250g / 5,000 yen

Tenku Wagyu [~Soraushi~] Thinly Sliced Sirloin (for shabu-shabu/sukiyaki) 300g / 6,000 yen

Tenku Wagyu [~Soraushi~] Ribeye Steak 250g / 5,000 yen

Tenku Wagyu [~Soraushi~] Thinly Sliced Ribeye (for shabu-shabu/sukiyaki) 300g / 6,000 yen

Tenku Wagyu [~Soraushi~] Premium Kalbi (for triangular chuck grilling) 300g / 3,600 yen

Tenku Wagyu [~Soraushi~] Shoulder Loin (for grilling) 300g / 3,600 yen

Tenku Wagyu [~Soraushi~] Thinly Sliced Shoulder Loin (for shabu-shabu/sukiyaki) 300g / 3,000 yen

Tenku Wagyu [~Soraushi~] Kalbi (for chuck grilling) 300g / 2,200 yen

Tenku Wagyu [~Soraushi~] Corner Cut (for cube steak/stewing) 200g / 2,200 yen

Tenku Wagyu [~Soraushi~] Hamburger 4-Piece Set 150g per piece / 3,200 yen

Tenku Wagyu [~Soraushi~] Roast Beef 250g / 3,000 yen

Set Products ■

Steak Tasting Set (Fillet/Rib/Sirloin each 1 set) 700g / 15,400 yen

Shabu-Shabu/Sukiyaki Tasting Set (Sirloin/Rib/Shoulder Loin each 1 set) 900g / 15,000 yen

Grilling Set (Premium Kalbi/Kalbi/Shoulder Loin each 1 set) 900g / 9,400 yen

Roast Beef & Hamburger Set 850g / 6,200 yen

Future Prospects

Tenku Wagyu ~Soraushi~ directly receives customer feedback and connects it to site improvements and quality upgrades, also valuing the 'circulation' between people. We will continue to face natural environments and changes in the times, walk together with the region, and deliver the value cultivated in this town to many people through food. We believe that such accumulation will lead to the future of Taiki Town.

Overview of Collaborative Events from July

You can eat Tenku Wagyu ~Soraushi~!

From July 1 to July 31, a cafe 'Dinkels' surrounded by nature in the corner of the glamping facility 'Feriendorf' in Nakashibetsu Village, Hokkaido Tokachi will hold an event where you can eat 'Tenku Wagyu Roast Beef Bowl' using Tenku Wagyu ~Soraushi~ roast beef.

The price is set at 1,800 yen (tax included) with the hope that more customers can enjoy it!

An Instagram posting campaign will also be held simultaneously. We would be very happy if you could cover it during the event period, or if you could feature it on TV media.

Person in Charge Comment

[San'ei Farm General Affairs Department] [Director Masataka Onodera]

"Tenku Wagyu ~Soraushi~ contains the thoughts of wanting to 'directly convey to our customers' and 'see the faces of those who enjoy eating' the things we have raised with our own hands.

We want many customers to know about the black wagyu beef born in Taiki Town, the town of the universe! We want to see the scenery that lies ahead! With such thoughts, I want to continue this journey without stopping."

Company Name: San'ei Farm Co., Ltd.

Headquarters Location: Higaishi, Taiki Town, Hiroo District, Hokkaido

Representative Director: Takeo Suzuki

Business Content: Dairy Farming/Livestock Farming/Biogas Plant Facility Operation/6th Industrialization

Established: February 1994

Public Relations: Masataka Onodera

TEL: 01558-7-7382 MAIL: info@sanei-hokkaido.com