Cooboo Inc. Launches SaaS 'GEO Signals' Specializing in Monitoring Brand Mentions, Citations, and Competitor Visibility in AI Responses on June 29

Cooboo Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Sei Narita) will begin offering the MicroSaaS 'GEO Signals' on June 29, 2026 (Mon), a monitoring tool designed to continuously track brand mentions, URL citations, and competitive visibility within AI-generated responses such as Google AI Overviews, ChatGPT, and AI Mode.

GEO Signals is a monitoring tool that visualizes a company's current standing in major AI search platforms—such as ChatGPT and Google's AI Overviews—by measuring two simple metrics: how and where a brand is mentioned or cited. Priced from ¥9,800/month (excluding tax), it includes a 14-day free trial with no credit card required, making it accessible for businesses engaged in marketing, SEO, and PR in the AI search era.

Background: The Shift from 'List of Links' to 'AI-Powered Answers'

With the growing adoption of generative AI like ChatGPT and AI-powered features such as Google's AI Overviews and AI Mode, the path users take to find information is gradually shifting from 'a list of multiple links' to 'a single AI-generated summary'.

In this changing landscape, marketing professionals face new challenges. While search rankings can be measured, it remains difficult for current SEO tools to determine whether a brand is mentioned in AI responses, whether its website is cited as a source, or whether competitors appear.

'Our site ranks high on Google but doesn't appear in ChatGPT or AI Overviews.' Such situations are increasingly common and operate under mechanisms distinct from traditional search rankings. GEO Signals was developed to transform this 'invisible visibility' into measurable metrics that marketers and brand managers can use daily, track consistently, and accumulate as proprietary data.

Development Rationale: In the Age of AI Search, Measurement Comes Before Optimization

In response to AI search, global attention has largely focused on tactics to 'appear in AI answers' or 'optimize content for generative AI'. However, strategies solely aimed at increasing visibility risk overemphasizing technical tricks, potentially harming search experience and content quality. Mass-producing pages with fragmented topics or prioritizing AI visibility over user intent does not necessarily lead to genuine SEO or content improvement.

At Cooboo, we view GEO (Google AI Overview Optimization) and LLMO (Large Language Model Optimization) as natural extensions of traditional SEO.

GEO Signals is not designed to artificially inflate AI response visibility.

Instead, it aims to continuously measure facts such as: on which queries is our brand mentioned? Which pages are being cited? Are there visibility gaps compared to competitors on key topics? The goal is to use these insights to inform decisions that improve content quality, expertise, and credibility.

What is GEO Signals? Quantifying 'Mentions' and 'Citations' in AI Search

GEO Signals is a specialized MicroSaaS that continuously monitors major AI search platforms to track how a brand is represented in AI-generated responses.

Based on registered prompts, it visualizes how a brand is mentioned, which URLs are cited, and the visibility gap compared to competitors across AI search interfaces such as ChatGPT, Google AI Overviews, and AI Mode. The value of the tool grows as data accumulates over time.

Key monitoring metrics include:

- Brand mention rate in AI responses - Rate at which URLs are cited as sources - Visibility share compared to competitor brands - List of URLs cited in AI responses - Mention and citation status per prompt - Differences in response tendencies across AI models - Changes in visibility over time

By continuously accumulating this data, marketing, SEO/content marketing, and PR professionals can use these insights as new decision-making tools for understanding their brand's presence in AI search.

Key Features of GEO Signals

1. Measurement of Brand Mention Rate and URL Citation Rate

The tool distinguishes and measures whether a brand appears in AI responses and whether official or key pages are cited as sources.

Examples include: 'The brand name appears but the official site is not cited,' 'Competitors are cited but our brand isn't mentioned at all,' or 'Our blog is cited but product pages are not.'

GEO Signals enables users to verify such visibility conditions quantitatively, replacing guesswork with data.

2. Exposure Analysis by Prompt Cluster

Prompts can be categorized by unique topics such as CRM comparisons, implementation considerations, free tools, pricing comparisons, or industry-specific recommendations, allowing users to check brand mentions across different decision-making stages.

This goes beyond simply checking 'if the brand appears' to reveal strengths and weaknesses by topic. It can help prioritize content improvements and investment in SEO and content marketing.

3. Identification of Cited URLs

The tool identifies, at the page level, which company URLs are cited in AI responses.

Users can determine whether product pages, case studies, blog posts, FAQs, pricing pages, or whitepapers are being referenced. While traditional SEO evaluates pages based on rankings and traffic, GEO Signals introduces a new perspective: 'Is this page being mentioned or cited in AI responses?'—revealing new insights into content value and role.

4. Visualization of AI Response Content

GEO Signals allows users to view the full text of AI responses over time, organized chronologically by measurement date.

Brand names, competitor names, and monitored keywords are color-highlighted, enabling quick assessment of the context in which a brand is mentioned and how it compares to competitors.

In PR and communications, this can help verify whether the brand message conveyed by AI aligns with intended messaging.

5. Cross-Model Response Comparison

The tool enables side-by-side comparison of responses to the same prompt across multiple AI search platforms, including ChatGPT, Google AI Overviews, and AI Mode. The standard monitoring set includes these three platforms, with optional support for Gemini and Perplexity.

Since different AI models may cite different URLs or mention different brands, GEO Signals allows relative comparisons to identify where a brand performs strongly or where visibility is lacking.

6. Change Detection and Alert Function (※ Planned for post-launch update)

Future updates will include alert functionality to detect sudden changes in mention rates or the emergence of new competitor URLs.

Because AI responses can fluctuate, it's important to monitor the same prompts continuously over time to identify trends. GEO Signals helps users catch subtle but significant changes that might otherwise be overlooked.

Target Use Cases

Marketing Leaders

Gain insights into brand visibility in AI search as a new metric for awareness and consideration. Use visibility gaps versus competitors to inform brand strategy and content investment decisions.

SEO / Content Marketing Managers

Identify which pages are cited in AI responses and which topics lack citations. Use this data to prioritize improvements for product pages, case studies, FAQs, comparison articles, and other content.

PR / Communications Leaders

Understand the context in which your brand is mentioned in AI responses. Identify discrepancies between intended messaging and AI-generated descriptions, or differences in treatment compared to competitors, to improve PR outreach and primary information management.

Also for Those Facing These Challenges:

- You can track SEO rankings, but can't verify how your brand appears in ChatGPT or AI Overviews. - You want to start AI search optimization (GEO/LLMO) but lack measurable KPIs to justify internal approval. - You considered dedicated tools but found them too expensive or overly complex for your needs. - You're in a competitive category like B2B SaaS and want objective data to understand your current standing in AI search.

Pricing Plans

We offer simple, entry-level plans. While high-end GEO/LLMO tools tend to be expensive, we've set our pricing to make it easy for businesses to get started.

Plan

Monthly Fee (excl. tax)

Primary Users

Standard

¥9,800

In-house teams beginning AI search visibility measurement

Pro

¥19,800

Teams or agencies managing multiple brands or large-scale monitoring

※ The Pro plan includes a 14-day free trial (no credit card required). The trial ends when the period expires or if the user selects a paid plan during the trial. Monthly billing via Stripe begins only upon continued use after the trial.

Standard Plan: ¥9,800/month (excl. tax)

1 brand, 3 competitors, 10 prompts, updated twice weekly, 3 months of data history

Pro Plan: ¥19,800/month (excl. tax)

3 brands, 10 competitors, 30 prompts, updated twice weekly, 12 months of data history, with prompt cluster analysis, detailed competitor comparison, and cited domain analysis

※ For the latest plan details, please visit the 'Service Site'.

Development Background and Message

Sei Narita, CEO, Cooboo Inc.

Since our founding, we've specialized in marketing support with strengths in SEM and SEO. In recent years, as search evolves through generative AI, we've conducted original research on optimization for the AI search era (GEO/LLMO), publishing our framework 'GEO PRISM FW' as a research paper. We also actively share insights on X (@narita_cooboo). GEO Signals distills 15 years of practical experience and research into a tool designed for immediate, real-world usability.

We believe 'how AI treats your brand' is a critical factor for future customer acquisition. However, measuring this has so far been accessible only to a limited number of companies. With GEO Signals, we focus on simple, intuitive metrics—'Is the brand mentioned?' and 'Is the URL cited?'—to enable as many professionals as possible to get started. We hope this tool becomes a trusted companion for navigating the new map of AI search.

Future Developments

We will continue our research and monitoring in the AI search space, gradually expanding GEO Signals' coverage and analytical capabilities. Additionally, we plan to offer comprehensive support—from measurement to actionable insights—to holistically strengthen marketing in the AI search era.

Service Overview

Item

Details

Service Name

GEO Signals (Ji-Ī-Ō Shigunaruzu)

Launch Date

June 29, 2026

Service Type

Cloud-based SaaS

Pricing

Standard: ¥9,800/month (excl. tax); Pro: ¥19,800/month (excl. tax)

Free Trial

14 days (no credit card required)

Service Site

https://geo-signals.com/

Company Overview

Item

Details

Company Name

Cooboo Inc.

Address

3F, Sawada Building, 3-22-8 Higashi, Shibuya-ku, Tokyo 150-0011

Representative

CEO Sei Narita

Founded

January 11, 2011

Business Activities

Web Solutions / HR Services (IT staffing and recruitment) / MicroSaaS (GEOSignals)

Corporate Site

https://www.cooboo.co.jp/

▼ Inquiries Regarding This Release

Cooboo Inc., GEO Signals PR Contact

TEL: 03-6419-7278

Contact Form: https://www.cooboo.co.jp/contactus/corporate/