[Proprietary Research] How to Maintain Interest After an Event Ends (Combeez Inc.)
Combeez Inc. verified a method for maintaining interest in its event '140-Character Work Literature Grand Prix' by releasing submissions in stages. This design kept interest alive after the event concluded, leading to a 28% increase in monthly brand-name search volume.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 10:45 (13 min after Collected)
## How to Maintain Interest After an Event Ends
Combeez Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuichiro Yamazaki) conducted a research project on sustaining event engagement by implementing a staged publication of contest selection results.
### Overview of the Research
The event subjected to this analysis was the '140-Character Work Literature Grand Prix.' In previous participatory events conducted by the company, attention tended to peak during the recruitment phase and subside quickly once the event ended.
To prevent interest from being a one-off occurrence, the company released submissions in stages, first publishing 'Primary Selection Passing Works' and then 'Award-Winning Works' on its website. By dividing the publication timing, the company aimed to prolong engagement.
### Objectives
- **For Participants:** To provide an opportunity to see their submissions visualized, fostering anticipation.
- **For Viewers:** To create a space where they can observe the event's ongoing excitement.
### Results
Following the implementation of this strategy, the corporate website’s brand-name search index for April increased by approximately 28% compared to the previous month. This result exceeded the performance of the recruitment month (March), confirming that interest was successfully sustained as planned.
### Conclusion
The results indicate that for event-based initiatives, the design of information release after the recruitment period is as crucial as the recruitment phase itself. Contest submissions themselves become attractive content; by releasing them in stages, companies can derive significant benefits, turning events into long-term web assets and valuable brand touchpoints.
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Research Date: May 20, 2026
Measurement Period: April 1–30, 2026
Media: Event / Website Operations
Combeez Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuichiro Yamazaki) conducted a research project on sustaining event engagement by implementing a staged publication of contest selection results.
### Overview of the Research
The event subjected to this analysis was the '140-Character Work Literature Grand Prix.' In previous participatory events conducted by the company, attention tended to peak during the recruitment phase and subside quickly once the event ended.
To prevent interest from being a one-off occurrence, the company released submissions in stages, first publishing 'Primary Selection Passing Works' and then 'Award-Winning Works' on its website. By dividing the publication timing, the company aimed to prolong engagement.
### Objectives
- **For Participants:** To provide an opportunity to see their submissions visualized, fostering anticipation.
- **For Viewers:** To create a space where they can observe the event's ongoing excitement.
### Results
Following the implementation of this strategy, the corporate website’s brand-name search index for April increased by approximately 28% compared to the previous month. This result exceeded the performance of the recruitment month (March), confirming that interest was successfully sustained as planned.
### Conclusion
The results indicate that for event-based initiatives, the design of information release after the recruitment period is as crucial as the recruitment phase itself. Contest submissions themselves become attractive content; by releasing them in stages, companies can derive significant benefits, turning events into long-term web assets and valuable brand touchpoints.
---
Research Date: May 20, 2026
Measurement Period: April 1–30, 2026
Media: Event / Website Operations
FAQ
コンビーズが実施したイベントの注目継続施策とは？
一次選考通過作品や受賞作品を一度に公開せず、時期を分けて段階的にサイト上で公開することで、参加者と閲覧者の関心を引き延ばす施策を行いました。
イベントの段階的公開による具体的な成果は？
4月のコーポレートサイト指名検索指数が前月比で約28％増加し、イベント募集月を上回る結果となりました。
参加型イベントで応募作品を公開するメリットは？
参加者にとっては自身の応募が可視化される期待感を生み、閲覧者にはイベントの盛り上がりを共有できます。企業にとっては、イベントを一過性にせずサイトの資産として活用できます。
今回検証対象となったイベントは？
株式会社コンビーズが実施した「140字おしごと文学大賞」です。
イベント企画において募集後が重要視される理由は？
募集期間終了後に話題が落ち着きやすい傾向があるため、情報公開の設計を工夫することで、ブランドとの継続的な接点を作ることができるからです。