Launch of New 'Ticket Plan'—'Gurusta,' a Job Board Specialized for F&B and Full-Time Employees

Gurusta Co., Ltd. has introduced a performance-based 'Ticket Plan' for its F&B recruitment site. The plan charges only for valid applications and features unlimited listings and free interview scheduling support.
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  • 📰 Published: April 28, 2026 at 18:10
  • 🔍 Collected: April 28, 2026 at 10:01
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Gurusta Co., Ltd. (Nagoya, Aichi; CEO: Maito Yamamoto), operator of the F&B and full-time specialized job board 'Gurusta,' has begun offering the new pricing plan 'Gurusta Fix Plan (Ticket).'

Amid chronic labor shortages in the F&B industry, the company has built a system that eliminates wasted recruitment costs and minimizes recruiter workload while ensuring the acquisition of potential candidates.

This plan is a performance-based model where tickets are consumed only when a valid application is generated. It allows for an unlimited number of listed stores and a long-term listing period of up to 52 weeks. Interview scheduling assistance and job draft creation are also included for free.

### Background of the Ticket Plan Introduction (Recruitment Challenges in F&B)

The F&B industry is one of the most severely affected by labor shortages among all industries. According to surveys by the Ministry of Health, Labour and Welfare, the effective job opening-to-applicant ratio for food services has remained at a high level for a long time, and the difficulty of hiring full-time employees is ranked as a top management priority.

Under these circumstances, many food businesses face 'opaque recruitment costs' and 'immense workload.' Issues include getting no applications despite posting ads, time-consuming interview scheduling, and not seeing results commensurate with listing costs. These voices reach Gurusta daily. Especially for companies with limited budgets or those wanting to test effectiveness first, ease of initial judgment and visibility of cost-effectiveness are crucial.

The newly released Ticket Plan is designed for major corporations and multi-store chains, as well as companies wanting to try Gurusta first or proceed steadily within a limited budget. Purchases can start from a minimum of 5 valid applications, eliminating the need to secure a large budget upfront. This plan was released to provide a more flexible, accessible option for diverse recruitment needs.

### Features of the Ticket Plan

**POINT 1: Unlimited Number of Listed Stores**
Multiple stores can be listed under a single plan. Even multi-store food chains can list all locations at once with no additional cost. Recruitment can be done across all stores regardless of area or business type.

**POINT 2: Long Validity Period of Up to 52 Weeks**
Tickets are valid for up to 52 weeks (approx. one year) after purchase, allowing for flexible use according to recruitment plans. It handles both urgent hires and year-round recruitment without the need for tedious renewal procedures.

**POINT 3: Tickets Consumed Only for Valid Applications**
Tickets are not consumed for applications that fall outside criteria (age, duplicate, blacklist). Only applications that can be considered as potential candidates are subject to charging, preventing wasted costs.

**POINT 4: Completely Free Interview Scheduling Assistance & Job Drafting**
Assistance in setting up interviews via WEB/LINE/Chat is included for free. Job draft creation is also free, significantly reducing the recruiter's workload.

### Gurusta's Track Record
- Listed stores: 4,000+
- Job postings: Approx. 12,000
- User base: Mainly 20s-30s (approx. 70% under 40), many with experience in the F&B industry.

### Representative Comment
Maito Yamamoto, CEO, Gurusta Co., Ltd.
"We have been facing recruitment challenges in the F&B industry for two years. This Ticket Plan is not just a new pricing plan. It is a system to create an environment where recruiters can be freed from the stress of 'whether applications will come' and focus solely on 'the quality of hiring.'
Gurusta's mission is 'Making the Ordinary Extraordinary'—we will fundamentally change the structure of recruitment costs that has been taken for granted in the industry. The people working in the F&B industry are the ones who protect Japan's food culture. We will support their recruitment with all our might."

### Future Outlook
Gurusta will further strengthen its recruitment support system in the three major metropolitan areas of Tokyo, Osaka, and Nagoya, while supporting various sizes of companies from major food chains to small and medium enterprises through various plans, including the new one. Aiming to exceed 50,000 job postings by 2030, we will continue to strive toward realizing our vision: 'Saving Japan's food through jobs.'

Recruitment difficulty in the F&B industry is a serious problem. Despite being central to our lives, food culture is becoming a profession people no longer want to enter due to the impact of COVID-19. Improving job satisfaction and labor conditions is an urgent task for the entire industry. That is why Gurusta has decided to pour all its strength into Japan's 'food' and 'jobs.' With over 4,000 listed stores and 12,000 job openings, we are professionals specialized in F&B recruitment.