Notice regarding the business acquisition of the apparel brand "COEL," where model Youn-a serves as creative director.

Grandir Co., Ltd. has acquired the women's apparel brand "COEL" from Big Hit Co., Ltd. The brand name will be changed to "THE COEL," and it will undergo rebranding to reflect the sensibilities of creative director Youn-a. Sales are scheduled to begin in December 2026.
businessNQ 48/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 29, 2026 at 10:00
  • 🔍 Collected: June 1, 2026 at 02:40 (64h 40m after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 21:18 (18h 37m after Collected)
Grandir Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Masaki Takeda) announces that it acquired the women's apparel brand "COEL" from Big Hit Co., Ltd. (Headquarters: Edogawa-ku, Tokyo; Representative Director: Toshiyuki Yamada) on May 29, 2026. Along with this acquisition, we also announce that the brand name will be changed to "THE COEL." It has been 8 years since COEL was born. We have incorporated "THE" into the name to reflect our desire to more clearly and concretely integrate Youn-a's sensibilities and values into the brand story. The concept of the new logo is "a design that naturally expands inspiration when seen," and it has been finished with a design that evokes feminine curves and the image of an independent woman. After a six-month rebranding period, we plan to start order-based sales from December 2026.

FAQ

When will THE COEL start sales?

Sales are scheduled to start in December 2026.