70% Feel Appearance Affects Interpersonal Relationships; Odors Like Perfume, Body Odor, and Bad Breath Are Top Concerns
A survey of 3,000 people across Japan by Cross Marketing in May 2026 reveals that 70% believe appearance impacts social interactions. The top concerns regarding others' grooming are odors, including perfume, body odor, and bad breath, while cleanliness and communication style are key factors in first impressions.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 16:00
- 🔍 Collected: June 1, 2026 at 02:10 (82h 10m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:14 (21h 3m after Collected)
Cross Marketing Inc. conducted a survey on fashion habits and awareness in May 2026, targeting 3,000 men and women aged 18 to 79 across Japan. The survey aims to capture shifts in consumer consciousness and lifestyle. This edition focused on fashion, including interest levels, concerns regarding others' grooming, and the impact of appearance.
According to the results, 47% of respondents expressed interest in fashion. The top three concerns regarding others' grooming were related to odors: "strong perfume," "strong body odor," and "bad breath." Furthermore, approximately 68% of respondents feel that appearance affects their interpersonal relationships. When forming first impressions, "speech and language" and "cleanliness" were cited as the most important criteria.
According to the results, 47% of respondents expressed interest in fashion. The top three concerns regarding others' grooming were related to odors: "strong perfume," "strong body odor," and "bad breath." Furthermore, approximately 68% of respondents feel that appearance affects their interpersonal relationships. When forming first impressions, "speech and language" and "cleanliness" were cited as the most important criteria.
FAQ
Can these survey results be applied to the Taiwanese business environment?
While hygiene and odor control are important in Taiwan, cultural and climatic differences suggest that local Taiwanese data should be used for comparison.