Credit Saison and Coincheck Conclude Business Alliance Agreement in the Crypto Asset Domain

Credit Saison, operating under its management philosophy of "Service Frontier Company," aims to realize "GLOBAL NEO FINANCE COMPANY ~A global comprehensive lifestyle service group with finance as its core~." Leveraging its expertise and customer base cultivated in the card business, the company is committed to creating new value through digital technology and co-creation with diverse partners. It will continue to provide services that are closely aligned with customer needs and contribute to problem-solving. Through this business alliance with Coincheck, a leading crypto asset exchange, Credit Saison will explore opportunities to integrate traditional financial services with the rapidly evolving digital asset landscape. This collaboration is expected to enhance customer experience by offering innovative solutions that span across credit cards, payments, and crypto assets, ultimately addressing the financial and lifestyle challenges of a broader customer base. Coincheck, on its part, will benefit from Credit Saison's extensive customer reach and established trust, which can accelerate the adoption of crypto assets among a wider audience and potentially expand its service offerings beyond existing crypto trading functionalities. The alliance signifies a strategic move for both entities to adapt to the changing financial ecosystem and proactively participate in the growth of the digital economy.