Event

Isomaru's Summer Has Arrived! Korea Fair Begins July 6 (Mon)! Spice Up Your Summer with Flavorful Spicy Dishes – App Members Get a Free 'Hakutsuru' Drink!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 11:00 PM ・ Updated Jul 8, 2026 6:50 PM ・ 9 min read ・ Source: PR TIMES

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Isomaru's Summer Has Arrived! Korea Fair Begins July 6 (Mon)! Spice Up Your Summer with Flavorful Spicy Dishes – App Members Get a Free 'Hakutsuru' Drink! — Image: PR TIMES

⚡ Key Points

SFP Dining Co., Ltd., operator of the seafood izakaya 'Isomaru Suisan,' will launch its 'Korea Fair' from July 6 to August 31, 2026.
The event features new Korean-inspired dishes like cheese tteokbokki and cold noodles, along with a special campaign offering app members a free 'Hakutsuru' drink.

SFP Dining Co., Ltd., operator of the seafood izakaya 'Isomaru Suisan,' will launch its 'Korea Fair' from July 6 to August 31, 2026. The event features new Korean-inspired dishes like cheese tteokbokki and cold noodles, along with a special campaign offering app members a free 'Hakutsuru' drink.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

SFP Dining Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Tetsuhiro Kimura), which operates 'Isomaru Suisan' and numerous other dining establishments, will launch its summer 'Korea Fair' starting Monday, July 6, 2026. A full lineup of Korean dishes, perfect for stimulating appetites during the hot summer and pairing perfectly with drinks, will be available. Additionally, to express gratitude to loyal customers, a special promotional campaign will be held exclusively for members of the official app.

Fair Overview

Participating Stores: All Isomaru Suisan locations※2

Duration: July 6 (Mon), 2026 – August 31 (Mon)

※2: Excludes Isomaru Suisan Shokudo and Yamagata Station Front Store.

Stores in Hokkaido, Ishikawa, Aichi, Nagano, Hiroshima, Fukuoka, Kagoshima, and Kumamoto prefectures will begin sales on Wednesday, July 8.

Campaign Information

Participating Stores: Isomaru Suisan stores with app integration※1

Duration: July 6 (Mon) – July 31 (Fri), 2026

Details: App members who order any menu item from the 'Korea Fair' will receive a 'One Free Hakutsuru Drink Coupon' valid for their next visit.※1

Eligible Items: One glass of either Hakutsuru Lemon or Hakutsuru Sugar-Free Lemon

※1: Excludes Isomaru Suisan Shokudo, and stores in Hokkaido, Yamagata, Ishikawa, Hiroshima, Fukuoka, Kagoshima, and Kumamoto prefectures.

Eligibility: Registered app members who spend over 1,000 yen (excluding tax) on food and drink per visit.

Details: https://isomaru.jp/news/3428/

Menu Offerings

- 【Cheese Tteokbokki】699 yen (769 yen incl. tax): Chewy tteokbokki with spicy sauce and cheese - 【Spicy Marinated Red Shrimp (Gejang-style)】899 yen (989 yen incl. tax): A premium dish with melting sweetness and spicy marinade - 【Spicy Stir-fried Octopus (Jjukkumi-bokkeum)】699 yen (769 yen incl. tax): Stir-fried octopus with addictive spicy sauce - 【Cheese Balls】499 yen (549 yen incl. tax): Hot, gooey, and addictive cheese balls - 【Garlic Chive Pancake (Nira Pajeon)】599 yen (659 yen incl. tax): Crispy outside, chewy inside – authentic Korean-style pancake - 【Korean Cold Noodles】799 yen (879 yen incl. tax): Refreshing cold noodles with savory broth, perfect for finishing a meal - 【Bingsu (Korean Shaved Ice)】Pattipinsu (Red Bean) 499 yen (549 yen incl. tax), Strawberry Bingsu 599 yen (659 yen incl. tax) - 【Chamisil (Korean Soju)】Strawberry, Muscat – 989 yen each (1,088 yen incl. tax)

About Isomaru Suisan

The fun of grilling right before your eyes! Famous 'Isomaru-yaki'!

A seafood izakaya where you can casually enjoy the seaside dining experience right in front of the station.

Enjoy freshly caught live shellfish from tanks, our most popular crab miso shell grilling, and other seafood grilled right before your eyes. We also offer fresh sashimi and appetizers. Popular with female customers for our generous donburi and set meals! Some locations offer lunch service, delivery, and takeout.

Official Website: https://isomaru.jp/

Official App – Enjoy Great Deals

We’ve launched our official app for even more savings and fun! New members get 5 'Tako-san Wynnars' and 'O-tsumami Sakii-ka' as a welcome gift! Plus, earn a free drink coupon as you level up!

We look forward to your visit!

About SFP Dining Co., Ltd.

Aiming to be a group of specialty restaurants that enrich Japan through food.

Guided by our management philosophy of 'limitless pursuit of foresight and dedication ahead of trends,' we strive to become a group of specialty restaurants that enrich Japan through food. We carefully open high-specialty restaurants one by one.

For us, a specialty restaurant is not just about specialized cuisine. It’s a place where all staff take pride in their food and service, continuously dedicated to delivering joy and感动 to customers.

Our group operates various concepts including 'Isomaru Suisan' (famous for fresh fish and live shellfish), 'Omotenashi Toriyoshi' and 'Toriyoshi Shop' (chicken-focused), and 'Torotaku' (a neighborhood sushi restaurant offering carefully prepared dishes at affordable prices), primarily in the Greater Tokyo and Kansai areas.

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase various Korean-inspired dishes and drinks offered during the "Korean Fair" at Isomaru Suisan, including Cheese Tteokbokki, Red Shrimp Kejang style, and Chami-sul. One image also promotes a Kirin Hyoketsu drink campaign.

A promotional image for Isomaru Suisan's Korean Fair, displaying various dishes like Cheese Tteokbokki, Red Shrimp Kejang style, and Chami-sul drinks. (Visible text and food items)
A promotional image for a Kirin Hyoketsu campaign at Isomaru Suisan, offering a free drink coupon to app members who order from the Korean Fair menu. (Visible text and logos)
A close-up of Cheese Tteokbokki, showing rice cakes and melted cheese in a foil container on a grill. (Visible food item)
A plate of Red Shrimp Kejang style, garnished with sesame seeds, on a blue and white patterned dish. (Visible food item)
A dish of stir-fried small octopus (Chukumi Bokkeum) with green onions and sesame seeds in a foil container on a grill. (Visible food item)

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Numbers and proper nouns machine-checked against the source (number-completeness check)
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Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 11:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:27 PM
AI structured & analyzed　Jul 7, 2026 8:19 AM
Desk-reviewed & published　Jul 3, 2026 11:00 PM

FAQ

When is the Korea Fair taking place?

From July 6 to August 31, 2026. Some regions start on July 8.

What is the app member exclusive campaign?

Order any Korean menu item and get a free 'Hakutsuru' drink coupon for next visit.

Is the campaign available at all locations?

Available at all Isomaru Suisan stores except Isomaru Suisan Shokudo and Yamagata Station store.

Cite this article — HOW TO CITE

Washin AI News Desk“Isomaru's Summer Has Arrived! Korea Fair Begins July 6 (Mon)! Spice Up Your Summer with Flavorful Spicy Dishes – App Members Get a Free 'Hakutsuru' Drink!”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88-%E3%83%AC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%B3%E3%83%84-%E3%83%9B%E3%83%BC%E3%83%AB%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B9/en/news/2026-07-03-%E7%A3%AF%E4%B8%B8%E3%81%AE%E5%A4%8F%E3%81%8C%E6%9D%A5%E3%81%9F-7%E6%9C%886%E6%97%A5-%E6%9C%88-%E3%82%88%E3%82%8A-%E9%9F%93%E5%9B%BD%E3%83%95%E3%82%A7%E3%82%A2-%E9%96%8B%E5%82%AC-%E4%BB%8A%E5%B9%B4%E3%81%AE%E5%A4%8F%E3%81%AF%E6%97%A8%E8%BE%9B%E3%83%A1%E3%83%8B%E3%83%A5%E3%83%BC%E3%81%A7%E4%B9%97

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