[Icho] - Local Cuisine Project - Luxuriously enjoy "Iko Unagi" raised in the beautiful waters of Ikaho, Gunma! New menu available for a limited time

Three Commitments of "Iko Unagi"

Environment nurtured by the underground water of Mt. Haruna: It is carefully raised in the blessed environment of "Shibukawa Gyokoda," the gateway to Ikaho, using the pure underground water from Gunma's famous peak, Mt. Haruna.

Latest land-based aquaculture technology: By introducing the latest technology, we have achieved thorough quality control. The eel has a very subtle characteristic odor, with elegant fat content and a fluffy, exquisite flesh.

Pursuit of safety and security: Our unique clean aquaculture environment guarantees quality that can be safely enjoyed by everyone from children to the elderly.

Product Overview

Featuring Iko Unagi as the main dish, served with our in-house prepared dashimaki tamago (rolled omelet) and chawanmushi (steamed egg custard), you can choose between the "Unaju Gozen" and "Hitsumabushi Gozen."

Iko Unaju Gozen: 3,990 yen (3,990 yen including tax) comes with dashimaki tamago, chawanmushi, miso soup, vinegared dish, pickles, and dessert.

Iko Unagi Hitsumabushi Gozen: 3,990 yen (3,990 yen including tax) comes with dashimaki tamago, chawanmushi, miso soup, vinegared dish, pickles, and dessert.

The "Local Cuisine" Series Delivering Regional Flavors

At Icho, we develop "Local Cuisine" menus with the theme "Local food is the most delicious after all!"

Since our founding, Icho has been supported by the local community. The "Local Cuisine" series is an initiative to widely promote the wonderful local ingredients and food culture, and to further support local producers.

Sales Overview

◆ Sales Start Date: July 1, 2026 (Thu)

◆ Stores Selling: All Icho stores

◆ For detailed menu, click here (will be posted from 7/1)

Icho: https://www.icho.co.jp/menu/

About Icho Co., Ltd.

Aiming for community-based store development with rich creativity and challenges.

We operate two brands, the Japanese restaurant "Icho" and Yakiniku "Bankaya," primarily in the Kanto region. Since opening our Yobe store in Tochigi Prefecture in 1999, we have grown to 47 stores, welcoming customers of all ages, from children to the elderly. We have equipped our facilities with numerous private rooms, large banquet halls, and spacious parking lots, creating an environment where customers can feel at ease visiting by car for everything from family gatherings to important events such as local get-togethers and memorial services. In recent years, we have also been working to create stores that are more deeply rooted in the local community through the active use of local ingredients in cooperation with local producers and sponsorship activities for local events and revitalization.

◆ Store Information

Icho: https://www.icho.co.jp/

◆ Company Overview

Company Name: Icho Co., Ltd.

Location: 319-3 Kiyohara-cho, Ota City, Gunma Prefecture

Representative: Masaki Haruta

Established: November 11, 2003

https://www.icho.co.jp/