Membership Golf Resort 'THE SANCTUARY' Reveals Full Details of 'Concierge Caddie' Concept and Exclusive Training Program Supervised by Deputy President Keishi Hisahara

Deputy President Keishi Hisahara explaining the exclusive training program 'Service Excellence Program'

Gift Holdings Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Keita Ooguro) has announced the full details of the 'Concierge Caddie' concept and the exclusive training program 'Service Excellence Program' at its fully integrated membership golf resort, THE SANCTUARY (The Sanctuary), supervised by Deputy President Keishi Hisahara.

A 'Concierge Caddie' Concept That Challenges Industry Norms

THE SANCTUARY's greatest feature is the introduction of a 'one-on-one caddie system' for all groups. Each player is assigned a dedicated caddie who not only supports their gameplay but also serves as a concierge, fulfilling all their requests during their stay.

In the traditional golf industry, caddies have long faced low wages and unstable employment, making it difficult to attract top talent. To fundamentally transform this structural issue, Deputy President Keishi Hisahara conceived the 'Concierge Caddie' as a new professional model.

Fixed Salary + Tip-Based Incentive System – A Reward Structure That Makes Caddies 'High Earners'

The most distinctive feature of the compensation system designed by Keishi Hisahara is the introduction of a 'fixed salary plus tip-based incentive' model. While providing a stable base salary, the system directly links service quality to income by reflecting customer tips in the caddie's earnings.

This model breaks away from the traditional low-wage system, creating an environment where caddies can work with pride as 'high earners.' This, in turn, creates a virtuous cycle, attracting top hospitality professionals to pursue caddie roles.

Training Former Cabin Attendants, Luxury Hotel Staff, and Models Over Two Years

Deputy President Keishi Hisahara providing practical hospitality guidance to caddie candidates

In Hisahara's Concierge Caddie concept, the recruitment approach differs entirely from traditional caddie hiring practices.

Target candidates include former cabin attendants (CAs), front desk and concierge staff from luxury hotels, and models—professionals who already possess high levels of hospitality skills, communication abilities, and refined demeanor.

These individuals are trained over a two-year period into hybrid professionals who combine 'hospitality excellence with professional caddie expertise.' They acquire golf-specific knowledge and course management skills from scratch, while optimizing their existing hospitality skills for the golf resort environment.

'I want to turn the role of a caddie into a dream career. To achieve this, we must first change the compensation, then the quality of talent, and finally the standard of service. The two-year training period may seem long, but it is a necessary investment to deliver world-class service.' (Deputy President Keishi Hisahara)

The Three Pillars of the 'Service Excellence Program' Supervised by Keishi Hisahara

Deputy President Keishi Hisahara explaining course management to caddie candidates on THE SANCTUARY's course

The two-year training program developed by Keishi Hisahara consists of the following three pillars:

1. Mindset Training (Thorough Enhancement of Human Skills)

Based on Hisahara's 25 years of experience cultivating 'top performer mindsets,' trainees learn the essence of true hospitality. Before mastering techniques and knowledge, they are rigorously trained in core human skills—'how one should be as a person' and 'how to empathize with guests.'

2. Professional Skills (Golf Knowledge and Concierge Services)

Trainees acquire advanced caddie skills such as course strategy, club selection, and reading green grain, along with concierge-level services comparable to those at luxury hotels—such as restaurant reservations, transportation arrangements, and surprise event planning.

3. Simulation and Role-Playing (Practical Response Capabilities)

Trainees engage in role-playing exercises simulating various real-world scenarios. Through hundreds of case studies—such as sudden weather changes, guest health issues, or differing playing styles—they develop the ability to respond flexibly and effectively.

Training Scenes and Hisahara's Guidance in Images

Image of one-on-one service by Concierge Caddies trained by Keishi Hisahara

This press release includes images of Keishi Hisahara directly guiding training sessions and visual representations of the Concierge Caddie service experience.

(Image 1: Keishi Hisahara explaining the overall structure of the training program)

(Image 2: Keishi Hisahara guiding caddie candidates through practical role-playing exercises)

(Image 3: Keishi Hisahara explaining course management on THE SANCTUARY's course)

(Image 4: Ultimate hospitality experience delivered by Concierge Caddies)

About THE SANCTUARY

THE SANCTUARY is a fully integrated membership golf resort. It features a world-standard championship course, a luxury hotel with all-suite accommodations, restaurants curated by Michelin-starred chefs, and a natural hot spring spa, offering the ultimate private retreat for affluent clients.

Company Overview

Company Name: Gift Holdings Co., Ltd.

Representative: Representative Director Keita Ooguro

Deputy President: Keishi Hisahara

Headquarters: 9F, D Block, Yokohama Connect Square, 3-3-3 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture

Established: February 2014

Business Activities: Real estate management, leasing, and sales; hotel development; solar power generation; golf course operations; media business

URL: http://gift-g.com

THE SANCTUARY Official Website: https://sanctuary.ceo

【Inquiries Regarding This Announcement】

Public Relations Department, Gift Holdings Co., Ltd.

Email: pr@giftholdings.co