Gix Certified as "Technology Partner" in "LINE Mini App Division" of "LINE Yahoo Partner Program" for 3 Consecutive Years
Gix has been certified for the third consecutive year in the "LINE Mini App Division" of the "Technology Partner" category in the "LINE Yahoo Partner Program." The company's "Mygru" platform was recognized for its achievements in promoting customer behavioral change using LINE Mini Apps.
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- 📰 Published: May 11, 2026 at 23:00
- 🔍 Collected: May 11, 2026 at 14:31
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Gix Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Tomohiro Amino; hereinafter "the Company") has been certified for the third consecutive year in the "LINE Mini App Division" of the "Technology Partner" category in the "LINE Yahoo Partner Program" for fiscal year 2026. This program is provided by LINE Yahoo Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director President: Takeshi Idezawa) and certifies partners specializing in various fields, including the introduction and support of marketing solutions.
■ Background of "Technology Partner" LINE Mini App Division Certification
"Mygru," a platform provided by the Company, promotes customer behavioral change through "Data, AI x Gamification." Through collaboration with LINE Mini Apps, it has supported initiatives aimed at promoting store visits, circulation, and habitual customer behavior across a wide range of industries, including commercial facilities, infrastructure companies, local governments, and entertainment sectors.
Based on these achievements, the Company has been certified as a "Technology Partner" since 2024, and this certification in the "LINE Mini App Division" has been continued for fiscal year 2026.
Moving forward, the Company will continue to leverage LINE as a daily customer touchpoint to support client companies in improving the LTV of light users and designing loyalty programs.
■ About "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" is a program introduced with the aim of more actively promoting the resolution of marketing and CX issues using LINE and Yahoo! JAPAN. It certifies advertising agencies and service developers in various categories: "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner"*.
*Certifications are granted in "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Division, Sales Promotion Division, LINE Mini App Division)," "Network Partner (Display Ad Network Partner, Search Ad Network Partner)," "Adtech Partner (Measurement Certification Partner)," and "Industry Solution Partner (Education Partner)."
■ About "Technology Partner"
"Technology Partner" refers to partners who provide technical support for the introduction of marketing solutions and API-related services, primarily focused on "LINE Official Account," "Apply with LINE," and "LINE Mini App."
In the "LINE Mini App Division," in which the Company was certified, partners who promote the development of "LINE Mini Apps" that contribute to superior user experiences and corporate DX are certified.
Upon receiving this certification, the Company will contribute to the marketing solutions provided by LINE Yahoo Corporation and the growth of the market, thereby contributing to the marketing efforts of many clients.
■ "Mygru" (Mygru) Platform powered by "Data, AI x Gamification" https://www.mygru.jp
Mygru is a platform designed to change customer behavior through "Data, AI x Gamification."
It integrates offline and online behavioral data and zero-party data, visualizing and structuring behaviors "just before purchase," such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it enables the accumulation of small behavioral changes, leading to continuous customer use and habit formation.
Through this series of processes, it functions as a "Data-Informed customer nurturing platform" that integrally cycles from data acquisition to behavioral change and re-learning. (Patent pending, e.g., Patent No. 6841539)
■ About Gix Co., Ltd. https://www.gixo.jp/
Gix is a "data-informed" promotion company founded by strategic consultants and analytics experts. We maximize the use of data to support client companies in "customer understanding" and solve management challenges for business growth. Rather than blindly relying solely on data, we aim to transform society using technology and methodologies, enabling humans to think logically and make rational decisions based on data.
■ Background of "Technology Partner" LINE Mini App Division Certification
"Mygru," a platform provided by the Company, promotes customer behavioral change through "Data, AI x Gamification." Through collaboration with LINE Mini Apps, it has supported initiatives aimed at promoting store visits, circulation, and habitual customer behavior across a wide range of industries, including commercial facilities, infrastructure companies, local governments, and entertainment sectors.
Based on these achievements, the Company has been certified as a "Technology Partner" since 2024, and this certification in the "LINE Mini App Division" has been continued for fiscal year 2026.
Moving forward, the Company will continue to leverage LINE as a daily customer touchpoint to support client companies in improving the LTV of light users and designing loyalty programs.
■ About "LINE Yahoo Partner Program"
The "LINE Yahoo Partner Program" is a program introduced with the aim of more actively promoting the resolution of marketing and CX issues using LINE and Yahoo! JAPAN. It certifies advertising agencies and service developers in various categories: "Sales Partner," "Technology Partner," "Network Partner," "Adtech Partner," and "Industry Solution Partner"*.
*Certifications are granted in "Sales Partner (Certified Partner, Store Promotion Partner, Ads Operation Badge, Ads Policy Badge)," "Technology Partner (Communication Division, Sales Promotion Division, LINE Mini App Division)," "Network Partner (Display Ad Network Partner, Search Ad Network Partner)," "Adtech Partner (Measurement Certification Partner)," and "Industry Solution Partner (Education Partner)."
■ About "Technology Partner"
"Technology Partner" refers to partners who provide technical support for the introduction of marketing solutions and API-related services, primarily focused on "LINE Official Account," "Apply with LINE," and "LINE Mini App."
In the "LINE Mini App Division," in which the Company was certified, partners who promote the development of "LINE Mini Apps" that contribute to superior user experiences and corporate DX are certified.
Upon receiving this certification, the Company will contribute to the marketing solutions provided by LINE Yahoo Corporation and the growth of the market, thereby contributing to the marketing efforts of many clients.
■ "Mygru" (Mygru) Platform powered by "Data, AI x Gamification" https://www.mygru.jp
Mygru is a platform designed to change customer behavior through "Data, AI x Gamification."
It integrates offline and online behavioral data and zero-party data, visualizing and structuring behaviors "just before purchase," such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it enables the accumulation of small behavioral changes, leading to continuous customer use and habit formation.
Through this series of processes, it functions as a "Data-Informed customer nurturing platform" that integrally cycles from data acquisition to behavioral change and re-learning. (Patent pending, e.g., Patent No. 6841539)
■ About Gix Co., Ltd. https://www.gixo.jp/
Gix is a "data-informed" promotion company founded by strategic consultants and analytics experts. We maximize the use of data to support client companies in "customer understanding" and solve management challenges for business growth. Rather than blindly relying solely on data, we aim to transform society using technology and methodologies, enabling humans to think logically and make rational decisions based on data.