What is the specific date Princess Cruises launched its new brand campaign in Japan?

Princess Cruises launched its new brand campaign in Japan on May 20, 2026.

Which cruise line introduced the 'Enjoying Travel for Adults, More in This Country' promotion?

Princess Cruises introduced the 'Enjoying Travel for Adults, More in This Country' promotion in Japan.

How many ships will Princess Cruises operate in Japan by 2027 according to the new plan?

Princess Cruises plans to operate two ships in Japan by the year 2027 as part of its expansion.

What is the name of the cruise brand that targeted adult travelers in its 2026 Japan campaign?

The cruise brand targeting adult travelers in Japan in 2026 is Princess Cruises.

In what year did Princess Cruises announce its two-ship operation plan for Japan?

Princess Cruises announced its two-ship operation plan for Japan in 2026.

Princess Cruises Launches New Brand Promotion: 'Enjoying Travel for Adults, More in This Country'

Published May 21, 2026 8:00 PM ・ Updated Jun 14, 2026 4:03 PM ・ 4 min read ・ Source: PR TIMES

Princess Cruises launched a new brand campaign in Japan on May 20, 2026. The initiative aims to make cruise travel more accessible and plans to expand to a two-ship operation in Japan by 2027.

Princess Cruises launched its new Japan-exclusive brand promotion, 'Enjoying Travel for Adults, More in This Country,' on Wednesday, May 20, 2026. This promotion stems from a desire to provide more Japanese guests with a high-quality cruise experience that fulfills mature travelers. As a pioneer in the cruise industry, Princess Cruises aims to transcend the image of cruises as 'special trips for a select few' and position them as a more accessible and enriching travel option for Japanese adults who appreciate quality.

Princess Cruises offers a comfortable experience that is both high-quality and unpretentious. On board, guests can enjoy an international atmosphere unique to foreign cruise ships, along with a wide variety of dining options, entertainment, spacious accommodations, and attentive, friendly service—all while maintaining an environment where Japanese guests can feel comfortable and secure.

Furthermore, the cruise line provides Japanese-language services, Japanese cuisine, and onboard facilities such as the 'Izumi-no-Yu' panoramic bath. With all-inclusive pricing starting from the 10,000 yen range per night, the line is repositioning cruise travel from a 'special trip for some future date' to an 'accessible trip that enriches life.'

Looking ahead to 2027, the company plans to deploy two Japanese-built sister ships, the Diamond Princess and the Sapphire Princess, for cruises departing from Japan. With the Sapphire Princess newly homeporting in Tokyo, the line will introduce three departures of an 8-day weekend cruise, making it easier for cruise beginners and active working generations to participate, while also improving accessibility for residents of the Tokyo metropolitan area.

In conjunction with this brand promotion, commercials will begin airing on the following media:

Commercial Airing Schedule: - TV program 'A Journey to Meet Beautiful Japan' (BS-TBS) - Every Wednesday at 9:00 PM *Some dates in June will be replaced by other programs. - TVer

Additionally, the Japanese language website has been renewed, and a total of six new promotional videos have been released on the official YouTube channel.

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Source: PR TIMES
Category: キャンペーン

Princess Cruises Launches New Brand Promotion: 'Enjoying Travel for Adults, More in This Country'

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