Won 3 Awards Including "Ehime Advertising Award 2025"
Kankaku Inc. won three awards at the 45th Ehime Advertising Awards, including the top prize "Ehime Advertising Award 2025." The winning entries, "Smile is Professional. Work is Professional." for Matsuyama City and "Let's become prosperous through manufacturing" for Yutaka Co., Ltd., were praised for their communication design that clearly conveys content and value, going beyond mere visual expression.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:36
- 🔍 Collected: April 15, 2026 at 12:01
- 🤖 AI Analyzed: April 15, 2026 at 17:42 (5h 40m after Collected)
Kankaku Inc. (Matsuyama City, Ehime Prefecture) is pleased to announce that works produced by the company have won a total of three awards at the 45th Ehime Advertising Awards (organized by the Ehime Advertising Association): the highest award, "Ehime Advertising Award 2025," the Newspaper Advertisement Division Grand Prize, and an Excellence Award in the same division.
The Ehime Advertising Award is given to advertisements announced and used within the prefecture, judged from perspectives such as expressiveness, topicality, regionality, and usefulness as lifestyle information. This year, 147 entries were submitted across 7 divisions.
"Smile is Professional. Work is Professional.," with Matsuyama City as the advertiser, won the Newspaper Advertisement Division Grand Prize and was also selected as the highest award, "Ehime Advertising Award 2025," from all submitted works. Additionally, "Let's become prosperous through manufacturing," with Yutaka Co., Ltd. as the advertiser, won the Newspaper Advertisement Division Excellence Award.
Awarded Works
■ Ehime Advertising Award 2025 / Newspaper Advertisement Division Grand Prize
Work Title: "Smile is Professional. Work is Professional."
Advertiser: Matsuyama City
■ Newspaper Advertisement Division Excellence Award
Work Title: "Let's become prosperous through manufacturing"
Advertiser: Yutaka Co., Ltd.
Background of the Awards
We believe our work was recognized for designing advertisements not merely as visual expressions, but as communication that organizes the content to be conveyed and delivers it effectively to the audience. We see this as a result of our efforts to understand the advertiser's intentions and challenges, and to construct expressions that accurately reach the recipients.
For "Smile is Professional. Work is Professional.," we organized Matsuyama City's initiatives and stance into words and expressions that naturally resonate with the public, focusing on a composition that conveys the essence without relying on excessive production. For "Let's become prosperous through manufacturing.," we expressed the charm of the company's manufacturing and the value of working with frank and powerful language.
In both works, we believe that carefully designing the structure for effective communication, starting from the advertiser's thoughts and challenges, led to this evaluation.
About Advertising Design Firm Kankaku
Advertising Design Firm Kankaku handles branding, advertising, graphic design, web design, planning, and production. We have always valued organizing the value of companies and local governments and delivering it in a form that is clearly communicated to the public. In recent years, we have also focused on recruitment tools aimed at strengthening hiring and on internal branding to share the organization's philosophy and appeal internally and externally.
We have continuously received awards at the Ehime Advertising Awards for over 15 years. Furthermore, we also received an Excellence Award in the Advertiser Division at the 42nd Newspaper Advertising Awards sponsored by the Japan Newspaper Publishers and Editors Association for "Goshikimen ~Showa Landscape~." For this production, we carefully considered how to express the history and value of Goshiki Somen noodles as an advertisement. Additionally, we received a commendation award in the Newspaper Company Planning and Marketing Division of the same award, demonstrating recognition for both planning and expressiveness.
While continuing to operate rooted in the region, we are conscious of maintaining a standard of expression that is not limited to the local area, and we will continue to create creative works that reach the people who need them.
Company Profile
Company Name: Kankaku Co., Ltd.
Location: 1-8-2-3 Otemachi, Matsuyama City, Ehime Prefecture, 790-0067
Representative: Kohei Okanishi
Business Activities: Branding, Advertising, Graphic Design, Web Design, Planning and Production
URL: https://kankaku-ad.com
The Ehime Advertising Award is given to advertisements announced and used within the prefecture, judged from perspectives such as expressiveness, topicality, regionality, and usefulness as lifestyle information. This year, 147 entries were submitted across 7 divisions.
"Smile is Professional. Work is Professional.," with Matsuyama City as the advertiser, won the Newspaper Advertisement Division Grand Prize and was also selected as the highest award, "Ehime Advertising Award 2025," from all submitted works. Additionally, "Let's become prosperous through manufacturing," with Yutaka Co., Ltd. as the advertiser, won the Newspaper Advertisement Division Excellence Award.
Awarded Works
■ Ehime Advertising Award 2025 / Newspaper Advertisement Division Grand Prize
Work Title: "Smile is Professional. Work is Professional."
Advertiser: Matsuyama City
■ Newspaper Advertisement Division Excellence Award
Work Title: "Let's become prosperous through manufacturing"
Advertiser: Yutaka Co., Ltd.
Background of the Awards
We believe our work was recognized for designing advertisements not merely as visual expressions, but as communication that organizes the content to be conveyed and delivers it effectively to the audience. We see this as a result of our efforts to understand the advertiser's intentions and challenges, and to construct expressions that accurately reach the recipients.
For "Smile is Professional. Work is Professional.," we organized Matsuyama City's initiatives and stance into words and expressions that naturally resonate with the public, focusing on a composition that conveys the essence without relying on excessive production. For "Let's become prosperous through manufacturing.," we expressed the charm of the company's manufacturing and the value of working with frank and powerful language.
In both works, we believe that carefully designing the structure for effective communication, starting from the advertiser's thoughts and challenges, led to this evaluation.
About Advertising Design Firm Kankaku
Advertising Design Firm Kankaku handles branding, advertising, graphic design, web design, planning, and production. We have always valued organizing the value of companies and local governments and delivering it in a form that is clearly communicated to the public. In recent years, we have also focused on recruitment tools aimed at strengthening hiring and on internal branding to share the organization's philosophy and appeal internally and externally.
We have continuously received awards at the Ehime Advertising Awards for over 15 years. Furthermore, we also received an Excellence Award in the Advertiser Division at the 42nd Newspaper Advertising Awards sponsored by the Japan Newspaper Publishers and Editors Association for "Goshikimen ~Showa Landscape~." For this production, we carefully considered how to express the history and value of Goshiki Somen noodles as an advertisement. Additionally, we received a commendation award in the Newspaper Company Planning and Marketing Division of the same award, demonstrating recognition for both planning and expressiveness.
While continuing to operate rooted in the region, we are conscious of maintaining a standard of expression that is not limited to the local area, and we will continue to create creative works that reach the people who need them.
Company Profile
Company Name: Kankaku Co., Ltd.
Location: 1-8-2-3 Otemachi, Matsuyama City, Ehime Prefecture, 790-0067
Representative: Kohei Okanishi
Business Activities: Branding, Advertising, Graphic Design, Web Design, Planning and Production
URL: https://kankaku-ad.com