Culturely Launches 'Wantedly Culture-Based Recruitment Support' to Align Corporate Culture with Hiring Communications

Culturely Inc. (Headquarters: Chuo-ku, Sapporo; CEO: Jordan Kanazawa), a company that supports the visualization and articulation of corporate culture, has launched 'Wantedly Culture-Based Recruitment Support.' This recruitment PR service, initiated upon joining the Wantedly Partners program, helps companies reflect their corporate culture and the appeal of their employees on their Wantedly company pages, job postings, and stories.

The service provides comprehensive support, from initial design to monthly improvements, to create recruitment communication on Wantedly that conveys a company's unique character. It organizes the hiring targets, corporate culture, and working style characteristics.
Instead of being just another Wantedly operational support service, it starts with articulating the corporate culture to create recruitment touchpoints where candidates can easily envision themselves working at the company.

## Background

When candidates choose a company, their decision is based on more than just salary, job description, and benefits. For growth companies, in particular, information related to corporate culture—such as business direction, employee values, team atmosphere, decision-making criteria, and expected roles after joining—is crucial for candidates to understand the company.

However, many companies struggle to adequately articulate their appeal and work style in terms that resonate with candidates, as these aspects are often taken for granted internally.

Wantedly is a recruitment channel that allows companies to communicate their values and the appeal of their employees through company pages, job postings, and stories. Yet, its high degree of freedom means that each company must determine what and how to communicate.

Simply posting a job opening may not be enough to convey the company's values, employee appeal, or expected roles. Common challenges include company pages that only offer a basic overview, job postings skewed towards job descriptions and conditions, and a lack of consistent themes for story articles.

Drawing on its expertise in visualizing and articulating corporate culture, Culturely helps companies utilize their Wantedly pages, postings, and stories as effective recruitment touchpoints that communicate their culture.

## Service Overview

'Wantedly Culture-Based Recruitment Support' is a monthly support service that organizes a company's culture and employee appeal into clear language and reflects it across Wantedly's company page, job postings, stories, and scout messages.

In the initial design phase, the service establishes the foundation for recruitment communication on Wantedly by defining the target audience, company appeal, work style, values, and key information to convey.
Subsequently, it continuously enhances the consistency of the recruitment message by improving job postings, story articles, and scout messages on a monthly basis.

Beyond general job post and article creation, the service ensures a consistent message across all Wantedly touchpoints by first clarifying the company's values, decision-making criteria, employee characteristics, and essential information for candidates.

The service is offered as a plan combining initial design and monthly support, tailored to the specific scope of assistance required.

## Support Details

### Initial Design Phase
This phase establishes the core recruitment message and main content for Wantedly.
- Hearing on corporate culture and recruitment message
- Improvement of Wantedly company page
- Creation and improvement of job postings
- Planning and writing of story articles
- Design of future operational strategy

### Monthly Support Phase
After the initial setup, the service continuously improves recruitment communication.
- Monthly improvement meetings
- Improvement of job postings
- Planning of story articles
- Article creation as needed
- Improvement of scout messages
- Message adjustments based on hiring status
- Simple reporting and proposals for the next month

The goal is to transform Wantedly into a PR channel that effectively communicates the company's unique character.

## Target Clients

The service targets companies new to Wantedly, those not fully utilizing it, those wanting to strengthen their recruitment PR but struggling with content, growth companies hiring for multiple positions, and firms wanting to carefully convey their unique culture.