Kaunet Launches Dedicated B2B Gift Site in Collaboration with Adely
Kaunet has partnered with Adely, a gift wholesaler, to launch a dedicated B2B gift website on May 27, 2026. The new platform streamlines corporate gift procurement by enabling bulk multi-address ordering and online 'noshigake' specifications, addressing long-standing operational challenges.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 11:30
- 🔍 Collected: May 31, 2026 at 23:10 (107h 39m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 01:18 (26h 8m after Collected)
Kaunet Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Noritomo Miyazawa), a KOKUYO Group company providing e-commerce services, launched a dedicated gift website for corporate clients on May 27, 2026, in collaboration with Adely Co., Ltd. (Headquarters: Yanai City, Yamaguchi; President: Noriko Ono).
The new site resolves previous challenges in Kaunet’s gift ordering process, such as the need for repeated orders for each recipient and the complexity of specifying 'noshigake' (ceremonial gift wrapping). Users can now arrange shipments to multiple destinations in a single order and complete wrapping specifications entirely online. The service caters to a wide range of needs, from seasonal gifts like Ochugen and Oseibo to employee benefits (BtoE) and ceremonial or anniversary gifts throughout the year, aiming to improve operational efficiency and customer experience (CX).
1. Background and Objectives
In the corporate gift market, while traditional seasonal gifting is being scaled back, there is a growing trend of selecting higher-quality gifts for specific recipients. While the number of shipments is decreasing, unit prices are rising. Additionally, demand for BtoE gifts aimed at improving employee engagement is increasing. To meet these diversifying needs and overcome previous system constraints, Kaunet implemented a punch-out integration with Adely.
2. Key Features of the Dedicated Gift Site
(1) Diverse Selection and Detailed Support
Approximately 600 items, including famous brand sweets and direct-from-farm products, are available. Specifications for 21 types of noshigake and delivery dates are completed on the site.
(2) Efficiency via 'One Order x Multiple Destinations'
Users can specify multiple recipients in a single order, reducing the effort of repeated ordering and making history tracking easier.
(3) Address Book Management
A system to register and store recipient addresses simplifies recurring shipments and reduces manual data entry.
3. Commemorative Campaign
To celebrate the launch, Kaunet will offer 500 points to corporate members who purchase at least 4,000 yen (including tax) on the new site between May 27 and July 31, 2026.
The new site resolves previous challenges in Kaunet’s gift ordering process, such as the need for repeated orders for each recipient and the complexity of specifying 'noshigake' (ceremonial gift wrapping). Users can now arrange shipments to multiple destinations in a single order and complete wrapping specifications entirely online. The service caters to a wide range of needs, from seasonal gifts like Ochugen and Oseibo to employee benefits (BtoE) and ceremonial or anniversary gifts throughout the year, aiming to improve operational efficiency and customer experience (CX).
1. Background and Objectives
In the corporate gift market, while traditional seasonal gifting is being scaled back, there is a growing trend of selecting higher-quality gifts for specific recipients. While the number of shipments is decreasing, unit prices are rising. Additionally, demand for BtoE gifts aimed at improving employee engagement is increasing. To meet these diversifying needs and overcome previous system constraints, Kaunet implemented a punch-out integration with Adely.
2. Key Features of the Dedicated Gift Site
(1) Diverse Selection and Detailed Support
Approximately 600 items, including famous brand sweets and direct-from-farm products, are available. Specifications for 21 types of noshigake and delivery dates are completed on the site.
(2) Efficiency via 'One Order x Multiple Destinations'
Users can specify multiple recipients in a single order, reducing the effort of repeated ordering and making history tracking easier.
(3) Address Book Management
A system to register and store recipient addresses simplifies recurring shipments and reduces manual data entry.
3. Commemorative Campaign
To celebrate the launch, Kaunet will offer 500 points to corporate members who purchase at least 4,000 yen (including tax) on the new site between May 27 and July 31, 2026.
FAQ
カウネットの新しい「ギフト専用サイト」で解決される主な課題は何ですか？
従来の注文で課題となっていた「配送先ごとの繰り返し注文」や「のし掛け指定の煩雑さ」です。新サイトでは1度の注文で複数配送先への一括設定や、21種類ののし指定がオンラインで完結します。
アデリーとの「パンチアウト連携」とはどのような仕組みですか？
購買管理システムと外部サイトを連携させる機能です。アデリーが運営するギフト専用サイトで選択した商品情報をカウネットのカートへ自動で引き継ぎ、カウネットの決済フローでスムーズに購入できます。
ギフト専用サイトではどのような商品が取り扱われていますか？
有名ブランド菓子や産地直送品、洗剤、乾物、コーヒーなどの定番品を含め、約600品番の魅力的な商品が厳選されています。
法人向けギフトの市場動向にはどのような変化がありますか？
お中元・お歳暮の自粛が進む一方で、ギフト単価の上昇、従業員向け（BtoE）ギフトの需要伸長、周年記念や福利厚生など贈答シーンの通年化・多様化が見られます。
新サイト開設記念キャンペーンの内容を教えてください。
2026年5月27日から7月31日までの期間中、ギフト専用サイトで4,000円（税込）以上の商品を購入したカウネット法人会員に対し、500ポイントが付与されます（1法人1回限り）。