Kaitoru Inc. Introduces Welfare Platform "miive" to Improve Employee Work-Life Balance with Meal Support System

Kaitoru Inc. (Headquarters: Chuo-ku, Tokyo; Representatives: Kyohei Matsueda, Takuya Morimoto; hereinafter "the Company") has introduced the meal support plan of the welfare platform "miive" provided by miive Inc., effective June 1, 2026. By implementing this service, which utilizes a Visa prepaid card and an app, the Company has launched a meal support system that is easy for employees to use on a daily basis.

Background of Introduction

Having rapidly grown to approximately 40 employees in just over three years since its establishment, the Company recognizes talent acquisition and retention as increasingly important management issues alongside business expansion. While the development of employee benefits has not always kept pace with the speed of business growth, the Company has decided to earnestly focus on creating an environment where employees can work with peace of mind for the long term, as the next stage of its growth phase.

Among the many welfare services available, miive was chosen for its versatility, allowing use at over 2 million Visa-affiliated stores nationwide, and its simple usability with app-based procedures. Given the nature of our business, which involves purchasing items at events, many of our staff travel to various locations across the country, making the ability to use the service regardless of location a decisive factor.

Introduction Effects and Future Development

In today's environment of continued rising prices, increases in living costs, including food expenses, directly impact employees' daily lives. In such circumstances, providing meal support as a form of tangible increase in take-home pay is a timely support measure against the real increase in living burdens that cannot be fully addressed by wage increases alone.

Just about two weeks after its launch on June 1, 2026, over 50% of our employees have utilized miive. We surmise that this high usage rate is due not only to the system directly connecting to daily life but also to the favorable tailwind of rising prices.

The Company will continue to promote the creation of an environment where employees can work comfortably. Through the enhancement of welfare benefits, we aim to improve employee retention rates and, in our recruitment activities, to communicate the attractiveness of our company.

Comments from Person in Charge

"Until now, the development of our employee benefits has lagged behind our business growth. The deciding factor in choosing miive was its nationwide usability. Our staff often travel to various locations across the country for event-based purchasing, so welfare benefits that can only be used in specific areas or stores would be meaningless. With miive, it can be used anywhere with a Visa merchant, ensuring everyone benefits equally. The introduction process is also completed through the app, minimizing the burden on the operational staff."

Kaitoru Inc. Human Resources and General Affairs Department

*What is "miive"?

A welfare platform provided by miive Inc. (Headquarters: Shibuya-ku, Tokyo). It combines a Visa prepaid card and an app, allowing meal support and other benefits to be used at over 2 million Visa-affiliated stores nationwide.

Official Website: https://miive.jp

Company Overview

【Kaitoru Inc.】

・Brand Name: Tsunaguya

・Location:

Tokyo Headquarters: Cube One Hatchobori 6F, 1-11-12 Hatchobori, Chuo-ku, Tokyo

Osaka Branch: Osaka Metro Horie Building 8F, 1-18-4 Minamihorie, Nishi-ku, Osaka

・Representatives: Kyohei Matsueda, Takuya Morimoto

・Business Activities: Comprehensive purchasing business, franchise business, jewelry business

・Kaitoru Inc.: https://kai-toru.com/

・Tsunaguya Official Website: https://tsunaguya.co.jp/

・Official YouTube Channel: Kauri Franchise Tsunaguya Ch

Inquiries Regarding This Matter

Kaitoru Inc. (Brand Name: Tsunaguya)

Public Relations Contact: Nao Matsui

TEL: 06-6978-8596

E-mail: n.matsui@kai-toru.com