AI Adoption Among Seniors: Over Half of Senior Women (53.3%) Use AI, 35.3% Consult AI About Physical Discomfort

Hobby Club (Oustance Co., Ltd.) and Morinaga Milk Industry Co., Ltd. conducted a joint survey of 720 women aged 50 and above on the theme of "Seniors × AI × Health."

The results show that 53.3% of senior women surveyed use AI at least several times a month, with 13.2% reporting they use it "almost every day," indicating that AI is becoming increasingly prevalent even among senior generations.

※ Figures are rounded down to the second decimal place, so totals may not sum to 100%.

Additionally, 35.3% cited "checking physical discomfort or symptoms" as a reason for using AI. This surpasses even weather and news searches, revealing that many senior women are turning to AI as a confidant for health concerns.

(AI users n=439; multiple responses allowed)

Topic 1: Health Awareness Among Senior Women Using AI (AI users n=439)

Among senior women who use AI (n=439), 93.4% reported regularly paying attention to their health.

(AI users n=439)

When presented with health information from AI, 96.6% said they would "refer to it" for diet and nutrition, 96.3% for physical discomfort, and 95.8% for bone and muscle health—reaching nearly 96% across all categories.

(AI users n=439; multiple responses allowed)

The most commonly reported physical concern was "decreased muscle mass and stamina" (53.7%), followed by "feeling fatigued more easily" (44.8%) and "poor sleep quality" (36.2%).

(AI users n=439; multiple responses allowed)

Furthermore, 80.6% of senior women AI users felt it was "difficult to supplement calcium and protein through diet alone," highlighting a real-life challenge for many seniors in obtaining sufficient nutrition solely from meals.

(AI users n=439)

Topic 2: Senior women concerned about bone and muscle decline are more likely to find powdered milk "easy to incorporate"

When shown the features of "powdered milk for adults" and asked, "Do you find it easy to incorporate into daily life?", 85.8% of AI users (n=439) responded positively.

(AI users n=439)

Notably, among senior women who are highly concerned about bone and muscle decline, 89.6% found it easy to incorporate. Among those who strongly feel that nutrition cannot be sufficiently obtained through diet alone, 92.0% responded positively toward adult powdered milk.

(AI users n=439)

(AI users n=439)

Topic 3: Most senior women want to maintain bone and muscle health for an active lifestyle

97.2% of senior women AI users said they want to "maintain strong bones and muscles for an active daily life."

The most desired active lifestyle was "continuing to enjoy travel and outings" (61.5%), followed by "living independently without relying on care" (57.4%) and "maintaining health at my own pace without overexertion" (56.7%).

(AI users n=439; multiple responses allowed)

Product Introduction

An increasing number of senior women are proactively managing their health by consulting AI about physical concerns and recognizing the limitations of diet alone. Morinaga Milk's "Milk Life" is a powdered milk for adults that conveniently provides essential nutrients such as calcium and protein for maintaining bone and muscle health, as well as bifidobacteria, lactic acid bacteria, and dietary fiber—nutrients not easily obtained from regular milk. "Milk Life" supports the daily lives of senior women who continue to strive for well-being.

Adult Powdered Milk "Milk Life" | Morinaga Milk Industry

Learn More

※ This press release is based on a joint survey conducted by Oustance Co., Ltd. with sponsorship from Morinaga Milk Industry Co., Ltd.

Survey Overview

Survey Name

"Current Status Survey on Senior Women × AI × Health Awareness"

Target Respondents

Women aged 50 and above (Hobby Club members)

Survey Method

Online questionnaire

Survey Period

April 8–20, 2026

Valid Responses

720 (including 439 AI users)

Joint Survey

Oustance Co., Ltd. (Hobby Club) × Morinaga Milk Industry Co., Ltd.