Webinar Announcement: Must-Attend for Senior Housing Facilities Struggling with Customer Acquisition – Success Stories on Accelerating Tour Bookings for SAKUJYU and Private Senior Homes

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Ostance, the operator of Japan’s largest SNS for seniors and middle-aged adults, “Kyuujin Kurabu” (with over 420,000 members), receives daily inquiries from businesses seeking advice on senior-focused marketing.

Among these, a significant number come from operators of newly opened or soon-to-open SAKUJYU (Service-Attached Housing for the Elderly) and private senior homes struggling with customer acquisition.

Common concerns include:

"We’ve opened our facility, but tour reservations aren’t coming in…" "Advertising isn’t leading to inquiries…" "We’re unsure how to differentiate ourselves from other facilities…"

While such challenges are widespread, some facilities have successfully achieved stable tour bookings shortly after opening by implementing web-centric marketing strategies.

This webinar will explain the key differences in customer acquisition design between high-occupancy and low-occupancy facilities, based on the latest success stories.

We invite anyone struggling with launch marketing or stagnant tour bookings for new facilities to attend.

Who Should Attend

- Marketing and customer acquisition staff at SAKUJYU and private senior homes - Professionals preparing to open a new facility and developing marketing strategies - Operators of newly opened facilities facing difficulties in resident acquisition - Those running ads or marketing campaigns but not seeing tour reservations - Executives, business planning, and new business development staff

Seminar Details

Agenda

- Company and business introduction - Why do new facilities struggle with customer acquisition? - What makes the difference in customer acquisition for new openings? - Introduction to success stories that accelerated tour bookings - Introduction to our solutions

Event Overview

- Date and Time: June 18, 2026 (Thu) 16:00–17:00 JST - Fee: Free - Format: Web seminar

Register here

About Ostance Inc.

Ostance operates under the vision of “A life full of enjoyment as we age,” providing services for the senior generation. We also offer end-to-end support to businesses serving seniors, including business development, system development, customer acquisition and growth support, CRM design, customer service support, research and surveys, and user co-creation.

Ostance Business Services: https://ostance.com/services/business/

About the Research Institute “Senior DX Lab”

The “Senior DX Lab” aims to discover and propose new insights to create positive changes in seniors’ lives through IT. Ostance, operator of “Kyuujin Kurabu,” collaborates with senior research experts using its proprietary behavioral data and problem-solving insights to advance joint research.

Senior DX Lab: https://ostance.com/lab/

Contact

For inquiries or materials regarding our services:

Public Relations, Ostance Inc.

Email: info@ostance.com

Phone: +81-3-6420-0990