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[Funeral & End-of-Life DX] Ostance President Kikukawa to Speak at "Funeral Business Symposium 2026". What is Funeral DX in the Age of AI?

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Published Jun 10, 2026 7:00 PM ・ Updated Jun 13, 2026 11:59 PM ・ 10 min read ・ Source: PR TIMES

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⚡ Key Points

Ostance Inc.
announces that its President and Representative Director, Ryoto Kikukawa, will be a speaker at the "Funeral Business Symposium 2026" held on June 23, 2026, at Pacifico Yokohama.
The presentation will cover funeral DX in the AI era, optimization of customer acquisition and CRM, and cross-selling strategies for end-of-life and inheritance services, based on deep understanding of seniors and data utilization.

Ostance Inc. announces that its President and Representative Director, Ryoto Kikukawa, will be a speaker at the "Funeral Business Symposium 2026" held on June 23, 2026, at Pacifico Yokohama. The presentation will cover funeral DX in the AI era, optimization of customer acquisition and CRM, and cross-selling strategies for end-of-life and inheritance services, based on deep understanding of seniors and data utilization.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 10, 2026

Ostance Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Ryoto Kikukawa), which operates "Shumibito Club," one of Japan's largest SNS platforms for seniors and middle-aged individuals, and provides integrated support from planning and development to marketing for businesses targeting seniors, announces that its President, Ryoto Kikukawa, will be a speaker at the "Funeral Business Symposium 2026" to be held on Tuesday, June 23, 2026, at Pacifico Yokohama.

Background and Highlights of the Presentation

In recent years, the funeral and end-of-life industry is at a major turning point in marketing and customer touchpoints due to the diversification of values among seniors and the digital shift.

Through operating "Shumibito Club," one of Japan's largest senior-focused SNS platforms, and supporting numerous businesses targeting seniors, our company has accumulated deep insights into understanding seniors and know-how in utilizing customer data.

Based on these achievements, this lecture will explain funeral DX in the age of AI, optimization of customer acquisition and CRM, and even cross-selling strategies for end-of-life and inheritance services, with concrete examples.

Session Overview

Session Number: [B-4]

Theme: Funeral DX and End-of-Life Consulting Business in the Age of AI, Unraveled Through Funeral Industry Case Studies

~Customer Acquisition, CRM, and Cross-Selling Strategies Transformed by Senior Understanding and Customer Data Utilization~

Date and Time: Tuesday, June 23, 2026, 14:30 - 15:30

Venue: Pacifico Yokohama (Venue B)

Lecture Details & Application URL: https://www.sogo-unicom.co.jp/funeral/fair/symposium/

Key Contents:

・ Diversifying Senior Values and the Digital Shift

・ The Big Picture of Successful Senior Marketing ~Integrated Online and Offline Strategies~

・ Advertising and CRM Design to Boost Conversion Rates ~Practicing Customer Data Utilization and AI/DX~

・ Initiatives Required for the Future Funeral Business ~Customer Data Utilization / Advanced Customer Acquisition / Cross-Selling to End-of-Life and Inheritance Services~

Speaker Profile

Ryoto Kikukawa

President and Representative Director, Ostance Inc.

After graduating from Keio University in 2010, joined Recruit Co., Ltd. In the company's New Business Development Division, he was responsible for launching and overseeing multiple businesses in areas such as finance and mail order. In 2015, he founded Ostance Inc. and became its President and Representative Director. He has produced senior influencers and senior theater troupes, and operates "Shumibito Club," one of Japan's largest senior community services. With the vision "To make life enjoyable as one ages," he supports corporations and local governments in planning and executing their senior DX strategies. His book is "Senior Growth Market Analysis & Business Creation Strategy" (Nikkei BP).

About the Simultaneously Held "Funeral Business Fair 2026"

On the same day and the following day (June 24), the "Funeral Business Fair 2026," a comprehensive exhibition for funeral services and life-ending services, will be held at the same venue. This is an opportunity to see the latest industry trends and product movements at a glance. Admission to the exhibition requires advance registration (free admission).

Exhibition Official URL: https://www.sogo-unicom.co.jp/funeral/fair/

Materials regarding our company's support cases for funeral and end-of-life services can be downloaded here.

Please check them out as well.

Download Materials Here

About Ostance Inc.

Ostance Inc., with the vision "To make life enjoyable as one ages," provides services for the senior generation. The company also offers comprehensive support to companies developing services for seniors, including business development, system development, customer acquisition and growth support, CRM design, CS support, research and analysis, and user co-creation.

Ostance Corporate Services: https://ostance.com/services/business/

About "Senior DX Lab," a Research and Study Organization

"Senior DX Lab" aims to discover and propose unknown insights for creating positive changes in the lives of seniors through the use of IT. Ostance Inc., the operator of "Shumibito Club," collaborates with experts in senior research based on the senior behavioral data and problem-solving knowledge it possesses to promote joint research.

"Senior DX Lab": https://ostance.com/lab/

Contact

For inquiries or to request materials regarding this research or our services

Ostance Inc. Public Relations Department

Email: info@ostance.com

TEL: 03-6420-0990

FACT BOX

Source: PR TIMES
Category: Events

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 10, 2026 7:00 PM — Distributor PR TIMES
Collected　Jun 10, 2026 10:21 AM
AI structured & analyzed　Jun 12, 2026 4:52 PM
Desk-reviewed & published　Jun 10, 2026 7:00 PM

FAQ

What is the background for the growing attention to DX in the funeral and end-of-life industry?

As senior values diversify and digitalization progresses, there is a need to transition from traditional business models and provide more personalized customer experiences.

What are Ostance's strengths?

Our strengths lie in our deep understanding of seniors and our know-how in utilizing customer data, cultivated through operating 'Shumibito Club,' one of Japan's largest senior SNS platforms.

How is AI utilized in funeral DX?

AI is expected to be used for optimizing customer acquisition and CRM through analysis of customer data, and for cross-selling strategies to related services like end-of-life planning and inheritance.

What can be learned at the Funeral Business Symposium 2026?

You can learn about funeral DX in the AI era, senior marketing strategies, practical applications of customer data utilization and AI/DX, and initiatives required for the future funeral business.

What kind of company is Ostance?

Ostance is a company that operates a senior-focused SNS and supports DX initiatives for businesses targeting seniors, with a vision to 'make life enjoyable as one ages'.

Cite this article — HOW TO CITE

Washin AI News Desk“[Funeral & End-of-Life DX] Ostance President Kikukawa to Speak at "Funeral Business Symposium 2026". What is Funeral DX in the Age of AI?”AI News by Washin Village（和心村）, Jun 10, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AA%E3%83%BC%E3%82%B9%E3%82%BF%E3%83%B3%E3%82%B9/en/news/2026-06-10-%E8%91%AC%E5%84%80-%E7%B5%82%E6%B4%BB%E3%81%AEdx-%E3%82%AA%E3%83%BC%E3%82%B9%E3%82%BF%E3%83%B3%E3%82%B9%E4%BB%A3%E8%A1%A8-%E8%8F%8A%E5%B7%9D%E3%81%8C-%E3%83%95%E3%83%A5%E3%83%BC%E3%83%8D%E3%83%A9%E3%83%AB%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%82%B7%E3%83%B3%E3%83%9D%E3%82%B8%E3%82%A6%E3%83%A020

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