New Method to Lower the Barrier to End-of-Life Planning: Shumin Club Uses Board Games to "Personalize" It and Drive Store Consultations

Oustance Inc., which operates the SNS "Shumin Club" for seniors, partnered with Shukatsu to Souzoku no Madoguchi (End-of-Life and Inheritance Consultation Service) to host an end-of-life planning board game and live seminar focusing on end-of-life, inheritance, and housing.

This initiative is a practical example of a customer referral model that generates in-person consultations for seniors, aimed at businesses involved in end-of-life planning, inheritance, funerals, identity guarantees, and post-mortem administrative delegation.

**Background: Challenges in Customer Acquisition for End-of-Life and Inheritance Sector**

While end-of-life planning, inheritance, and identity guarantee services have high social demand, many businesses in this sector face challenges in "senior customer acquisition and in-person visit generation," such as: - Seminars on end-of-life planning do not lead to in-person consultations. - Difficulty in attracting attendees to inheritance seminars. - Unstable response from advertisements targeting seniors. - Difficulty in referring high-value services like identity guarantees and post-mortem administrative delegation.

In particular, the segment of seniors actively seeking end-of-life planning is limited, making it difficult to establish a continuous pipeline for in-person visits with conventional advertising strategies alone.

**Initiative Overview: Content Design to "Personalize" End-of-Life Planning**

In this seminar: 1. **Personalization through end-of-life card games:** Instead of discussing end-of-life planning abstractly, participants' values were visualized in a card game format. This design allowed participants to reinterpret end-of-life planning as "their own future." 2. **Combination with a concrete theme: "Housing":** The seminar was structured around "housing and relocation," a theme directly connected to daily life, rather than just end-of-life planning in isolation. This approach promoted participation from: - Singles - Those considering relocation - Those concerned about guarantor issues And connected them to services like identity guarantees and post-mortem administrative delegation.

**Key Points of the Senior In-Person Visit Acquisition Model**

This initiative went beyond merely holding a seminar. It combined: - A community co-hosting model that lowers participation hurdles. - A design for driving in-person visits after the event. This created a senior marketing strategy aimed at generating consultations. By collaborating with "Shumin Club Official Events," the promotional aspect was subdued compared to corporate-only events, reducing participation barriers. This allowed for creating touchpoints utilizing the community's trust.

**Collaboration Themes with End-of-Life, Inheritance, and Senior Businesses**

In addition to end-of-life planning seminars, Oustance plans and operates a wide range of senior-oriented events and seminars on themes such as: - Support for attracting attendees to inheritance seminars. - Support for acquiring in-person visits for funeral and mutual aid associations. - Referral design for identity guarantee and post-mortem administrative delegation services. - Legacy giving and will seminars. - Senior housing and relocation seminars. - Real estate investment and asset formation seminars.

**One-Stop Support System**

Oustance can provide end-to-end support, from: - Event planning and design. - Senior customer acquisition. - Moderation and on-the-day operation. - Lecturer assignment. - In-person visit referral design.

If you are a business in the end-of-life, inheritance, funeral, identity guarantee, or senior housing sectors facing challenges in acquiring senior in-person consultations or seminar attendees, please contact us.

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**About Oustance Inc.**

Oustance operates services for the senior generation with the vision of "a life of enjoyment as one ages." They also provide comprehensive support to companies developing services for seniors, including business development, system development, customer acquisition/growth support, CRM design, CS support, research, and user co-creation.

Oustance Corporate Services: https://ostance.com/services/business/

**About Research Institute "Senior DX Lab"**

The "Senior DX Lab" has a mission to discover and propose unknown insights for creating positive changes in the lives of seniors through the use of IT. Oustance Inc., which operates Shumin Club, leverages its accumulated senior behavioral data and problem-solving expertise, collaborating with specialists in senior research to promote joint research.

Senior DX Lab Research Institute: https://ostance.com/lab/

**Contact Us**

For inquiries or to request materials about our services, please contact:

Oustance Inc. Public Relations Email: info@ostance.com TEL: 03-6420-0990 Keywords: