OKWAVE and Ecotec Co-develop "OK Protocol," a Trusted Information Infrastructure for the Generative AI Era
OKWAVE and Ecotec have entered a business partnership to co-develop "OK Protocol," a highly reliable information infrastructure designed to solve the hallucination problem in generative AI. By integrating OKWAVE's Q&A data with Ecotec's construction performance records via blockchain, the system ensures AI references only verified data. Under the technical supervision of Dr. Hiroyuki Shindo, the initiative aims to realize high-reliability Generative Engine Optimization (GEO) in the AI era.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 17:00
- 🔍 Collected: June 1, 2026 at 08:20
- 🤖 AI Analyzed: June 1, 2026 at 08:27 (6 min after Collected)
OKWAVE Inc. (Headquarters: Minato-ku, Tokyo; President: Gen Sugiura), which operates community platforms such as the Q&A service "OKWAVE" with the purpose of "accumulating and visualizing stories of 'thank you' from around the world to improve social well-being," has entered into a business partnership agreement with Ecotec Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Daisuke Ito) to provide services for GEO and LLMO.
With "human voices" accumulated over 27 years as the origin of trust, we propose a form of highly reliable information dissemination that caters to both AI and humans.
Background
Consumer information-seeking behavior is undergoing a paradigm shift from traditional "search" to "dialogue with AI." However, the data on the web that AI learns from and references is filled with noise such as SEO spam and inaccurate information, making the "hallucination problem," where AI generates plausible but false information, a serious social issue. For AI to become a truly useful infrastructure, a mechanism to prove the "authenticity of information sources" is urgently needed.
OKWAVE has operated the healthy community "OKWAVE," free from slander and flaming, for 27 years, accumulating over 8 million Q&As and "consumer voices" from millions of users. Based on this environment, we will co-develop "OK Protocol," a unique service that combines reliability with user empathy and evaluation data, with Ecotec.
OKWAVE has operated a "people helping people" community for 27 years. In the AI era, what matters is not just the volume of information, but "human trust"—who is speaking and based on what experience.
We will utilize the "thank you" and "real experience" data we have accumulated as a new foundation of trust for the AI era.
About OK Protocol
"OK Protocol" is a decentralized verification protocol developed to ensure the "authenticity of information" in the era of generative AI search.
Unlike traditional SEO (Search Engine Optimization), when AI generates an answer, it directly references "tamper-proof construction performance data" recorded on the Polygon blockchain.
To prevent AI from generating false information, a mechanism to prove "which information is truly reliable" is necessary. With OK Protocol, AI references "tamper-proof performance data" such as actual construction records and user evaluations to support the generation of highly reliable answers.
As its foundational technology, it utilizes blockchain and MCP (Model Context Protocol) technology. Specifically, an MCP server mediates between the AI search engine and the database, supplying only cryptographically proven facts to the AI. This eliminates hallucinations and realizes "GEO (Generative Engine Optimization)," where truly proven, excellent businesses are automatically recommended by AI.
Furthermore, for the "data structuring logic" that serves as the core technology of this protocol, we have signed a technical advisory agreement with Dr. Hiroyuki Shindo (CEO of MatBrain Inc. / former Specially Appointed Associate Professor at Nara Institute of Science and Technology), who possesses advanced research knowledge in natural language processing (NLP) and information extraction, and are receiving academic technical supervision. We are applying the cutting-edge research knowledge that Dr. Shindo has led—"extracting information with high precision from complex unstructured data (such as on-site text and images) and converting it into a format that machines can accurately understand"—directly to the OK Protocol analysis engine. This realizes hallucination countermeasures based on solid academic grounds, going beyond mere system development.
Future Outlook
Through this partnership, OKWAVE will establish a new business model centered on Q&A data and expand services for generative AI.
Moving forward, through the implementation of "OK Protocol," we will integrate Ecotec's reliable, nationwide construction performance data with the "thank you" evaluation data from our community on the blockchain. This will allow users to seamlessly and safely access "truly reliable businesses" through dialogue with AI. Both companies aim to increase market transparency through the power of technology and realize a well-being society where everyone can enjoy high-quality services with peace of mind.
With "human voices" accumulated over 27 years as the origin of trust, we propose a form of highly reliable information dissemination that caters to both AI and humans.
Background
Consumer information-seeking behavior is undergoing a paradigm shift from traditional "search" to "dialogue with AI." However, the data on the web that AI learns from and references is filled with noise such as SEO spam and inaccurate information, making the "hallucination problem," where AI generates plausible but false information, a serious social issue. For AI to become a truly useful infrastructure, a mechanism to prove the "authenticity of information sources" is urgently needed.
OKWAVE has operated the healthy community "OKWAVE," free from slander and flaming, for 27 years, accumulating over 8 million Q&As and "consumer voices" from millions of users. Based on this environment, we will co-develop "OK Protocol," a unique service that combines reliability with user empathy and evaluation data, with Ecotec.
OKWAVE has operated a "people helping people" community for 27 years. In the AI era, what matters is not just the volume of information, but "human trust"—who is speaking and based on what experience.
We will utilize the "thank you" and "real experience" data we have accumulated as a new foundation of trust for the AI era.
About OK Protocol
"OK Protocol" is a decentralized verification protocol developed to ensure the "authenticity of information" in the era of generative AI search.
Unlike traditional SEO (Search Engine Optimization), when AI generates an answer, it directly references "tamper-proof construction performance data" recorded on the Polygon blockchain.
To prevent AI from generating false information, a mechanism to prove "which information is truly reliable" is necessary. With OK Protocol, AI references "tamper-proof performance data" such as actual construction records and user evaluations to support the generation of highly reliable answers.
As its foundational technology, it utilizes blockchain and MCP (Model Context Protocol) technology. Specifically, an MCP server mediates between the AI search engine and the database, supplying only cryptographically proven facts to the AI. This eliminates hallucinations and realizes "GEO (Generative Engine Optimization)," where truly proven, excellent businesses are automatically recommended by AI.
Furthermore, for the "data structuring logic" that serves as the core technology of this protocol, we have signed a technical advisory agreement with Dr. Hiroyuki Shindo (CEO of MatBrain Inc. / former Specially Appointed Associate Professor at Nara Institute of Science and Technology), who possesses advanced research knowledge in natural language processing (NLP) and information extraction, and are receiving academic technical supervision. We are applying the cutting-edge research knowledge that Dr. Shindo has led—"extracting information with high precision from complex unstructured data (such as on-site text and images) and converting it into a format that machines can accurately understand"—directly to the OK Protocol analysis engine. This realizes hallucination countermeasures based on solid academic grounds, going beyond mere system development.
Future Outlook
Through this partnership, OKWAVE will establish a new business model centered on Q&A data and expand services for generative AI.
Moving forward, through the implementation of "OK Protocol," we will integrate Ecotec's reliable, nationwide construction performance data with the "thank you" evaluation data from our community on the blockchain. This will allow users to seamlessly and safely access "truly reliable businesses" through dialogue with AI. Both companies aim to increase market transparency through the power of technology and realize a well-being society where everyone can enjoy high-quality services with peace of mind.
FAQ
Can Taiwanese companies use this protocol?
While this is a partnership between Japanese firms, the protocol is designed to be scalable and could potentially be applied internationally.